Strategic Competitor Analysis for Market Re-entry: The Case of PT. Primacon Mahatama Sejahtera

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This study investigates the strategic marketing framework and its impact on the business growth of PT Primacon Mahatama Sejahtera, an architectural firm in Bogor. It specifically analyzes the interior design company industry over five years (2018-2023), focusing on two service lines: interior design only, and a combination of interior design and architecture. The research employs a qualitative approach,. The data reveals a peak in project numbers in 2018, followed by a significant decline in 2020 due to the COVID-19 pandemic, which resulted in prolonged stagnation in sales. A detailed competitor analysis highlights a substantial gap in digital presence, with competitors achieving higher engagement through effective use of social media platforms. The study outlines strategic recommendations for PT Primacon to enhance its digital marketing efforts, including leveraging social media analytics, increasing interactive content, and collaborating with influencers. Additionally, it emphasizes the need for improved sales management practices to adapt to evolving consumer preferences. integrating e-commerce capabilities to showcase and sell design services or custom furniture could streamline client engagement and broaden market reach. Embracing sustainable design trends could also position Primacon.Gallery is a pioneer in environmentally conscious architecture and interior design, appealing to the growing demographic of eco-conscious consumers. Additionally, diversifying into corporate and commercial projects could unlock new revenue streams and diversify the company’s market presence. Nevertheless, Primacon.Gallery must navigate several threats. The increasing competition from influencers offering lower-priced services could erode its market share among budget-conscious clients. Economic downturns could dampen client spending on premium design services, impacting revenue streams. The rapid pace of technological advancements in design software necessitates continuous investment in training and technology upgrades to maintain its competitive edge. Moreover, market saturation in the interior design sector could make it challenging to distinguish itself from competitors offering similar services. Shifts in client preferences towards new architectural and design trends could require significant adjustments in service offerings and expertise, demanding ongoing innovation and adaptation.

These findings underscore the importance of a robust digital strategy and adaptive sales management in driving future growth and maintaining competitiveness in the architectural and interior design industry.

Analyzing the Impact of Personal Interventions on The Consequences of Work-Life Balance for Lecturers Pursuing Doctoral Degrees in Indonesia

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This study addresses the multifaceted challenges faced by Indonesian higher education lecturers who balance teaching, research, community service, and doctoral studies. With increasing demands for higher qualifications, lecturers must navigate these responsibilities, impacting their work-life balance and well-being. This research investigates the impact of behavior-based and cognition-based interventions on the work-life balance of these lecturers, focusing on work-related, nonwork-related, and stress-related outcomes. Using a quantitative approach, data were collected from 116 lecturers via a questionnaire. Multiple linear regression analysis revealed that behavior-based interventions significantly enhanced all outcomes, while cognition-based interventions improved work-related and nonwork-related outcomes but did not significantly impact stress-related outcomes. The findings highlight the need for flexible schedules, professional development programs, and mental health services to support lecturers, promoting a healthier work-life balance and enhancing job performance.

The Effect of Gamification toward Customer Engagement in Shopee E-Commerce

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Customer engagement is one of the factors that influences a company’s overall performance, this aspect reflects the interaction between customers and brands. Gamification is one method that can be used to increase customer engagement. This research examines the influence of gamification on customer engagement on the Shopee e-commerce platform. In the rapidly evolving digital era, gamification has become a popular strategy to increase customer engagement by creating fun and interactive experiences. Shopee, as one of the leading e-commerce platforms in Indonesia, has implemented various gamification elements to attract customer attention. This research uses a quantitative approach with an online survey method involving 212 active Shopee user respondents from Jakarta and Bandung aged between 18 – 35 years. The data collected was analyzed using the Partial Least Squares Structural Equation Modelling (PLS-SEM) technique to test the relationship between the constructs of gameful experience, game satisfaction, and customer engagement. The research results show that all dimensions of the gameful experience, which include achievement, challenge, competition, immersion, fun, and social experience, have a positive influence on game satisfaction. Furthermore, game satisfaction also has a strong positive influence on customer engagement. This research provides insight for Shopee and other e-commerce about the importance of gamification to increase customer satisfaction and engagement. Effective implementation of gamification strategies can encourage e-commerce platforms to create more engaging user experiences.

Designing Effective Training to Enhance Performance of Branch Managers in Bank XYZ at Jakarta Region

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Bank XYZ aims to become one of the top 10 banks in Indonesia by providing exceptional service, making it a trusted partner for individuals and businesses. With a strong network of 338 branches across the country, the bank’s human resources division has allocated 29.48% of its budget to train the branch network sales team, expecting them to achieve 70% of their KPIs. However, the performance of Branch Managers in Jakarta is currently below expectations, indicating a competency gap that needs urgent attention. To address this issue, the proposed solution is to evaluate and enhance the current training program for Branch Managers by comparing it to a systematic training process. Through semi-structured interviews with the human resources division and Branch Managers, the research identified gaps in competency development and areas for improvement in the training process, such as task analysis, integration of practical procedures into the training design, online methods, and post-training evaluation frameworks. By redesigning the training program based on this data, Bank XYZ aims to improve the performance of its Branch Managers and enhance the overall performance of the company.

Comparative Analysis of Demand Forecasting Methods to Optimize Supply Chain Efficiency in PharmaHealth Group

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PharmaHealth Group encounters significant challenges in its supply chain distribution due to the pharmaceutical industry’s demand for rapid responsiveness and the high risk of demand fluctuations, particularly during events like the COVID-19 pandemic. Additional complexities include the short shelf-life of pharmaceutical products and extensive quality control processes mandated by strict regulations. This study compares advanced demand forecasting methods to address these issues and optimize supply chain efficiency.

The research examines three forecasting techniques: Holt-Winters, ARIMA (Autoregressive Integrated Moving Average), and the hybrid ARHOW (ARIMA & Holt-Winters additive) model. The Holt-Winters method, effective for time series data with trends and seasonal patterns, improves supply chain management but has limitations in inventory forecasting. ARIMA, known for its simplicity and effectiveness in capturing trends and seasonality, faces challenges with non-linear data and the need for stationarity. The hybrid ARHOW model combines the strengths of both Holt-Winters and ARIMA, offering enhanced forecasting accuracy and efficiency.

By analyzing these methods, the study highlights the potential of hybrid approaches like ARHOW to address PharmaHealth Group’s unique supply chain challenges, leading to improved inventory management and overall supply chain performance.

Obesity and Cholinesterase Level Related to Impaired Fasting Glucose in Indonesian Farmers

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Obesity is characterized by the excessive accumulation of fat caused by mutations in the leptin gene and its receptors. In Indonesia, the incidence of childhood obesity increased from 6.4% in 2007 to 9.2% in 2010. The prevalence and risk factors for childhood obesity in rural Indonesia, particularly in Teluk Pandan Subdistrict, Pesawaran District, Lampung Province, have not been extensively studied. This study aims to determine the prevalence and risk factors for childhood obesity in this rural-coastal area. A survey method was used for the prevalence study, and a case-control approach was used to identify risk factors. The study involved 94 students from elementary schools in Teluk Pandan, matched based on obesity status, gender, and age. Obesity was defined as a BMI at or above the 95th percentile of the CDC chart. Variables measured included dietary patterns, lack of physical activity, family income, parental obesity status, early introduction of complementary foods, and history of exclusive breastfeeding, analyzed using chi-square tests. The results showed that 148 out of 3190 children were overweight. Identified risk factors included excessive food consumption (p=0.0001; OR=15.622; CI95% 5.702-42.803), lack of physical activity (p=0.0001; OR=7.714; CI95% 2.868-20.751), high family income (p=0.0096; OR=2.202; CI95% 0.958-5.059), parental obesity status (p=0.0001; OR=24.5; CI95% 7.870-76.271), early introduction of complementary foods (p=0.0001; OR=4.567; CI95% 1.916-10.888), and non-exclusive breastfeeding (p=0.0005; OR=4.046; CI95% 1.605-10.201). The prevalence of childhood obesity in Teluk Pandan is 46% lower compared to urban areas in Indonesia. This study identifies several risk factors associated with childhood obesity in rural-coastal areas, including excessive food consumption, lack of physical activity, parental obesity, early introduction of complementary foods, and non-exclusive breastfeeding.

The Impact of Intellectual Capital on Company Value with Profitability as a Mediator

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This study aims to determine the effect of intellectual capital on firm value with profitability as a mediator in the food and beverage sub-sector. This study is quantitative empirical research using hypothesis research that examines the significant influence and direction of the direct and indirect relationship between the independent variables and the dependent variable through the intermediate variable. The total research sample is 14 companies. The sampling technique used in this research was purposive sampling. The data used is panel data. The data analysis method uses path analysis with the help of Eviews software. Partial test results show that intellectual capital has a positive and significant effect on firm value and profitability. The Sobel test results show that profitability cannot mediate the effect of intellectual capital on firm value.

The Influence of Social Media Engagement, Consumer Brand Engagement on Satisfaction and Loyalty of Tourists Visiting Coffee Shops in Kintamani, Bangli District, Bali

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Bangli is a regency in Bali Province, famous for its natural attractions. Kintamani is quite well known to foreign and domestic tourists, the beauty of the natural panorama of the Batur mountains makes the main attraction of Kintamani tourism destination as a favorite choice for tourists. Currently in the Kintamani area, there are many coffee shops mushrooming along the road, coffee shops in Kintamani in 2020 are 70 locations. With the rapid development of the internet, coffee shop business actors in Kintamani are increasingly aggressively promoting through their respective social media channels. This study aims to determine whether there is an effect of social media engagement, consumer brand engagement on the satisfaction and loyalty of tourists visiting coffee shops in Kintamani.

The research method in this study uses a quantitative approach with a sampling of 200 respondents. The sampling technique in this study used purposive sampling and data collection through distributing questionnaires, observation, and literature study. The data analysis technique uses Structural Equation Modeling (SEM) with the SmartPLS 3.3.3 analysis tool.

The results of this study indicate that: (1) social media engagement has a positive and significant effect on tourist satisfaction, (2) consumer brand engagement has a positive and significant effect on tourist satisfaction, (3) tourist satisfaction has a positive and significant effect on tourist loyalty. Social media engagement has a positive and significant effect on the satisfaction of tourists visiting Kintamani coffee shops.

The Influence of Inclusive Brand Image in Indonesian Cosmetic Products on Customer Loyalty

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In recent years, cosmetic brands in Indonesia have shifted their marketing strategies to emphasize inclusivity, aiming to foster stronger customer loyalty. This shift includes the portrayal of diverse beauty standards and the inclusion of a wide range of skin tones and types in their product lines.  Prior studies have demonstrated that an inclusive brand image significantly boosts brand trust and customer satisfaction. The research investigates the influence of an inclusive brand image in Indonesia’s cosmetic products on customer loyalty, focusing specifically on Generation Z consumers. By employing a quantitative research methodology, data was collected using online surveys distributed to 201 respondents aged 12-27 years. The study aims to explore the relationship between inclusive brand image and brand trust, customer satisfaction, and loyalty within the context of the Indonesian cosmetics market. Data analysis was conducted using descriptive statistics and PLS-SEM. The findings indicate that an inclusive brand image positively influences brand trust and customer satisfaction, which subsequently strengthen customer loyalty. Findings from this research are anticipated to provide insights that can help local cosmetic brands enhance their inclusive marketing strategies, thereby fostering a sense of acceptance and belonging among their diverse customer base and driving customer loyalty.

Stock Valuation Analysis of Technology Sector Companies Listed in Indonesia Stock Exchange in the Year 2018-2022

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In the year 2018, Indonesia’s equity market experienced an IPO boom where there is a significant increase in the number of companies who went through initial public offering (IPO). In the next years, Indonesia IPO market continue to grow with no less than 50 companies going public each year, rendering Indonesia as the biggest IPO market in Southeast Asia since 2018. Indonesian IPO within the year 2018-2022 is dominated by four sectors, consumer, properties & real estate, basic materials, and technology. Though only the fourth largest IPO sector, the sector grew significantly by 240% and funds raised from technology companies IPO deals comprises 36% of total funds raised from IPO in 2018-2022. However, after a few years of trading, only 3 out of 24 technology sectors company are trading above their initial offering price and closing price of the first trading day. The decline in share price spreads evenly across the technology sectors companies that went public in 2018-2023 despite size and market capitalization. This research aimed to evaluate the values of technology sector companies who went public in the year 2018-2022 and analyze whether their current share price is undervalued or overvalued compared to the true value of the company. This study analyzed two aspects of company value, the relative value and the absolute value. The relative valuation of each sample company is conducted through comparable companies analysis and absolute valuation is conducted through discounted cash flows analysis. The sample of this research comprised of 22 technology sector companies that went through IPO within the year 2018-2022. The data used in this research is secondary data collected from the official website of each sample companies, Indonesia Stock Exchange, and Bloomberg Terminal. Based on the relative valuation conducted through comparable companies analysis, the current share price of NFCX, PGJO, CASH, DCII, EDGE, UVCR, RUNS, WGSH, and WIRG are overvalued in the market. On the other hand, the current share price of DIVA, LUCK, HDIT, TFAS, DMMX, GLVA, WIFI, ZYRX, BUKA, GOTO, AXIO, BELI, and NINE are undervalued in the market. Furthermore, based on the absolute valuation conducted through discounted cash flows analysis, the current share price of NFCX, TFAS, DMMX, PGJO, CASH, DCII, EDGE, RUNS, WIRG, and BELI are overvalued in the market and WGSH is fair valued in the market. On the other hand, the current share price of DIVA, LUCK, HDIT, GLVA, WIFI, ZYRX, UVCR, BUKA, GOTO, AXIO, and NINE are undervalued in the market.