Bridging Theory and Practice: Design Science-Based Leadership Guidelines for Zilenial Engagement

In today’s evolving workforce landscape, organizations face the urgent challenge of effectively engaging the Zilenial generation, characterized by strong technological fluency, demand for meaningful work, and high expectations for leadership quality. This study investigates leadership practices that enhance Zilenial employee engagement at PT ABC, a financial services company with 85% Zilenial employees serving predominantly Baby Boomer clients. Addressing gaps in the applicability of traditional leadership theories, the study aims to (1) identify effective leadership guidelines, (2) apply a design science approach to develop contextually relevant frameworks, and (3) evaluate the influence of the guidelines on engagement perceptions. Utilizing a qualitative case study complemented by phenomenological inquiry, data were collected through semi-structured interviews with leaders and employees from both high- and low-engagement units. Thematic analysis identified five critical leadership dimensions: Authentic Connection, Growth Facilitation, Purpose Alignment, Inclusive Environment, and Digital Integration. Applying Design Science Research methodology, the study produced the Z-LEADS Framework, an artifact satisfying abstraction, originality, justification, and benefit criteria. Results show that leaders who consistently embody these dimensions foster higher engagement and better mental health outcomes among Zilenial employees. The study bridges theory and practice, offering actionable leadership strategies for organizations navigating intergenerational dynamics, while contributing to the scholarly understanding of generationally responsive leadership frameworks.