Bridging Theory and Practice: Design Science-Based Leadership Guidelines for Zilenial Engagement
In today’s evolving workforce landscape, organizations face the urgent challenge of effectively engaging the Zilenial generation, characterized by strong technological fluency, demand for meaningful work, and high expectations for leadership quality. This study investigates leadership practices that enhance Zilenial employee engagement at PT ABC, a financial services company with 85% Zilenial employees serving predominantly Baby […]
