SWOT Analysis on the Marketing Strategy of Micro, Small, and Medium Enterprises (MSMEs) in Cibinong District, Bogor Regency
This study aims to analyze appropriate marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) in Kampung Batik Cibuluh, Cibinong District, Bogor Regency using a SWOT analysis approach. Data was collected through questionnaires distributed to MSME actors and analyzed using IFAS and EFAS matrices to identify internal and external factors influencing the business. The results […]
