Building Customer Loyalty in B2B Logistics: The Interplay of Trust, Perceived Risk, and Perceived Value in Indonesia’s Trucking Industry
This research analyzes the determinants of customer loyalty in Indonesia’s B2B logistics industry, particularly in the trucking sector, focusing on trust, perceived risk, and perceived value. Adopting a quantitative approach, this study samples businesses that use trucking services and examines how the mentioned variables influence enduring customer loyalty. Using comprehensive industry theoretical models, we prepared […]
