Entries by Admin Ijcsrr

New Marketing Approach to Enhance Brand Awareness: Case Study of an Electronic Retailer Company in Indonesia

The object in this research is a consumer electronics retailer, one of the official resellers of Apple products in Indonesia. Currently, the company has three sales channels, one of which is through the Website. Based on observation and interviews with the business owner, it is known that the achievement through Website sales is the lowest […]

Factors that Influence Quality of Life Male Prisoners: A Literature Review

Male prisoners are faced with a variety of unexpected situations and conditions while in correctional institutions. The sudden change experienced by prisoners has an impact on the Quality of Life (QoL) they have. However, research that addresses these factors systematically is not yet available. Therefore, this study wants to see what factors influence prisoners QoL […]

The Performance of the Tirta Mangutama Clean Water Public Company Badung, Bali, Indonesia

This study aims to analyze the performance of the Tirta Mangutama Regional Public Water Company in terms of the relationship between the addition of workers to maximize profit and the impact of the Covid-19 pandemic. This study was designed with concurrent embedded research, with a quantitative approach, and validated qualitatively. The results of the study […]

Consumers Behavior Evaluation and Segmentation of Millennial and Generation Z in Indonesia Instant Noodle Market

Intense competition in Indonesia instant noodle market makes instant noodle companies should select their target market appropriately. Currently, many of them are targeting Millennial and Generation Z, due to the keep rising numbers that dominates Indonesia populations. However, before determining the target market, marketers should understand deeply each type of Millennials and Generation Z which […]

Farmer Mobilization through Agricultural Cooperatives and Farmers Welfare in Western Uganda: A Case of ACPCU Ltd

This study was initiated to investigate roles (services) of agricultural cooperatives towards farmer’s welfare in Western Uganda. The general objective of the study was to assess the role of agricultural cooperatives towards promoting farmer’s welfare in Western Uganda. Out of the target population, the sample size was 196 respondents, purposive and simple random sampling were […]

The Relationship between Market Orientation, Innovation and Business Performance of Hotel and Restaurant Businesses in Ho Chi Minh City: The Moderating Role of Business Environment

The study was conducted to examine the relationship between market orientation, innovation, and business performance through the role of regulation of business environment. By the quantitative research method combined with the qualitative research method, structural equation modelling (SEM) is performed with a sample size of 503 observations, the participants are the leaders of the hotel, […]

Analysis of Management of Impacted Urethral Stone in Children

Introduction: Urolithiasis is still intriguing due to its mysterious and complex nature, although being known to mankind from before the Christian era. Objectives: The main objective of the study is to analyse the management of impacted urethral stone in children. Material and methods: This cross sectional study was conducted in Foundation University Islamabad during 2020 […]

Assessment of Average Correction of Cobb’s Angle Post Instrumentation in Adolescent Idiopathic Scoliosis in Lenknee Type 1 Curve

Introduction: Preferred instrumentation for adolescent idiopathic scoliosis (AIS) remains controversial. Surgical correction is classically indicated for progressive curves more than 40° in the skeletally immature patient. Aims and objectives: The basic aim of the study is to analyse the average correction of Cobb’s angle post instrumentation in adolescent ideopathic scoliosis in lenknee type 1 curve. […]

Value Creation and Value Capture: Analysis of Apple Company

Apple Inc. is a global technology business headquartered in Cupertino, California. It is a leader in consumer devices, software, and internet services. Their success has been attributed to a variety of factors. One of them is the way Apple has created and captured values. The case study uses the 30 “elements of value” framework from […]