Entries by Admin Ijcsrr

The Impact of Perceived Value and Attitude towards Purchase Intention at Sambel Branding Restaurant

Sambal is a traditional Indonesian spice that has been an essential component of Indonesian cuisine for centuries. Today, it is considered a staple spice in all Indonesian dishes. The popularity of sambal has attracted many new restaurants of varying scales to enter the spicy food market and utilize the “Sambel” brand as their restaurant attraction. […]

Unveiling Gold Investment Preferences: A Comprehensive Analysis of Factors Shaping Intention to Invest in Gold Installment Plans

This study investigates the determinants influencing Indonesian consumers’ intention to invest in gold installments, examining the intricate dynamics shaped by economic recovery and post-COVID-19 behavioral shifts. Grounded in Kotler and Armstrong’s Model of Buyer Behavior, the research employs Structural Equation Modeling Partial Least Square (SEM-PLS) to test hypotheses derived from an extensive survey. Key findings […]

Proposed Value Proposition and Business Model for VMCS Advisory Indonesia

The development of the business world and leadership in various industries depends on critical factors, including the role of corporate communications and public relations. Since the beginning of civilization, communication has facilitated the development of relationships between people and institutions, increasing reputation and spreading knowledge. With the advancement of the digital world, strategic communication has […]

The Effect of Magnetic Stirring Duration and Ascorbic Acid Concentration on the Yield of Reduced Graphene Oxide Isolated from East Kalimantan Bituminous Coal

East Kalimantan bituminous coal has a carbon composition of 70.24%, indicating a crystal structure of graphite layers. This makes it a viable material for creating reduced graphene oxide (r-GO), which has multiple advantages in various properties and can be employed in numerous technological applications. RGO is obtained by nearly eliminating oxygen functional groups in graphene […]

Development of A Higher-Order Thinking Skills (HOTS) Instrument to Measure Student’s Critical Thinking Abilities in Class V Elementary School

This research and development aims to produce a feasible and practical Higher Order Thinking Skills (HOTS) instrument to measure students’ critical thinking skills in grade V elementary school mathematics subjects. This research method is development research that refers to the design of Borg & Gall. The research was conduct in class V SDN 3 Sumberejo. […]

Application of Floating Maxim on Implicature in Japanese Language

Cooperative principle is a principle in communication to make speakers and listeners to be coordinative for achieve communication’s aims. In cooperative principle, there are maxims accordance cooperative principle. Speakers must give truth speech, be brief, do not more informative than its required, and make it clear. Sometimes people didn’t contribute in communication, and make utterance […]

Propose Marketing Strategies of Oasis Siliwangi Sport Hotel to Increase Brand Awareness and Purchase Intention

After the outbreak of the COVID-19 pandemic in 2020, there was a rise in tourist visitors from different parts of Indonesia to Bandung, resulting in a direct boost in the occupancy rate of star hotels in the city. Because of this growth, numerous hotels developed, with the majority being 3-star establishments. The Oasis Siliwangi Sport Hotel is […]

Effect of Adding Garlic Flour (Allium sativum) on Complete Blood Count Case Study Newcastle Disease in Broilers

: The purpose of this study is to find out how garlic flour (Allium sativum) affects the synthesis of hemoglobin, erythrocytes, hematocrit, and heterophils/lymphocytes in the blood of broiler animals infected with the Newcastle disease (ND) virus. The Duncan follow-up test was used in this study’s analysis, which used a completely randomized design. According to […]

The Effect of Sonication Duration and Citric Acid Concentration on The Yield of Reduced Graphene Oxide (r-GO) Isolated from East Kalimantan Bituminous Coal

Reduced graphene oxide (r-GO) is a derivative of graphene which has good electrical conductivity, so it can be used as a composite in the industrial sector. The manufacture of graphene oxide (GO) as the basic material for r-GO is carried out using green chemistry one of them is using the sonication technique and citric acid […]

The Effect of Micro and Macro Brand Ambassador Related To Soft and Hard Selling Language on Purchase Decision of Piero Shoes in Jakarta, Indonesia

The local shoe industry in Indonesia is growing, one of the local shoe brands that is well known is PIERO, which has been established since 1999 Having experienced its peak in the early 2000s, many efforts are being made by Piero to maintain its existence. The development of the digital world, especially the social media […]