Entries by Admin Ijcsrr

The Influence of Augmented Reality on Purchase Intentions through Consumers of Madame Gie Products

Beauty products are needed by every individual, with various types of products offered, including quality, price, brand, and packaging. Therefore, the Purchase intentions of beauty products are very diverse. Madame Gie is one of the beauty product brands that has plunged into the use of Augmented Reality to make it easier for consumers to choose […]

Employer Branding to Improve Employee Loyalty after a Business Merger in PT Pelindo Terminal Petikemas

In today’s world, solid employer branding is important for any company or organization. Ambler & Barrow (1996) defined employer branding as the process of building and promoting a company’s reputation as an employer. Ilyas et al. (2020) stated that employer branding has a strong positive relationship with employee loyalty and the extent to which employees […]

The Significance of Stakeholders in the Rooftop Solar Power Plant Ecosystem Industry in Indonesia

Stakeholder analysis in an ecosystem is important for managers to planning the most efficient strategic steps for their organization. On the other hand, there is lack of research that mapping the significance of actors inside the ecosystem of an industry. This study attempts to utilize the network analysis as a method to examine the significance […]

The Need for Flipbook Media for Building Space Material in Elementary School Mathematics Learning

This study describes the needs of flipbook media for learning mathematics with the material of building space. The purpose of this research is to describe the needs of flipbook media for learning mathematics with elementary school space building material. The type of research is descriptive qualitative. The data source is math learning with geometry material. […]

Measurement Tool for The Influence of Sales Promotion, Utilitarian Motive, Self Esteem Motive, and Hedonic Motive on Purchase Decision with Impulse Buying and Behavior Intention as Variable Intervening in E-commerce XYZ

One proof of the ease of technology is the emergence of e-commerce. E-commerce is a medium that allows sellers and buyers to meet face-to-face. This research aims to provide a measurement tool to analyze the influence of sales promotion, utilitarian motive, self-esteem, and hedonic motive on purchasing decisions with impulse buying and behavioral intention as […]

Physico-chemical Properties of Biocharcoal Briquettes Blend of Goat Manure Charcoal, Saboak Shell and Lamtoro Twigs

The study aimed to determine the effect of blend of goat manure charcoal, saboak shell and lamtoro twigs on the physical and chemical properties of biocharcoal briquettes. The completely randomised design with 4 treatments and 4 replications was applied in this study. Those treatments were, P1 = 25% goat manure charcoal + 75% saboak shell […]

Physico-chemical Characteristics of Biochar Briquettes Blend of Goat Manure Charcoal, Saboak Shells and Rice Husk

The study aimed to determine the effect of goat manure charcoal mixture, saboak shell and rice husk on the physico-chemical characteristics of biocharcoal briquettes. The completely randomized design with 4 treatments and 4 replicates was applied. Those treatments were P1 = 25% goat manure + 75% saboak shell without rice husk, P2 = 25% goat […]

The Impact of Brand Awareness, and Product Attributes to Increase Purchase Intention (Study Case: Transvision)

In the dynamic landscape of the Indonesian television industry, the rise of over-the-top (OTT) services poses a major challenge to traditional pay-TV providers such as Transvision. Intense competition from emerging OTT providers in Indonesia requires innovative strategies to secure customer acquisition. Indonesia is one of the fastest growing pay-TV markets, with a predicted CAGR of […]