Entries by Admin Ijcsrr

Vendor Selection in the Cosmetic Industry using Analytics Hierarchy Process (A Case Study of Saejiva Company)

The Indonesian fragrance industry, under the cosmetic industry, is growing, with an increasing income per capita in the perfume category, despite a dip in 2020. The global natural fragrance market, growing at an estimated 9% CAGR from 2023 to 2032, shows a strong preference for essential oil-based fragrances. Essential oils, derived from natural plant parts, […]

Designing Social Media Marketing Strategies Targeting Generation Z for Subsidized Housing in Indonesia (A Case Study of Pt. Graha Putra Asido)

PT. Graha Putra Asido, a housing company in Pematangsiantar, focuses on subsidized housing but lacks a targeted marketing strategy, with only 22.22% of their buyers being Generation Z despite this group dominating Indonesia’s subsidized housing program. To avoid market loss and capitalize on Gen Z’s significant social media usage, this research is done, aiming to […]

Unlocking Hidden Demand: Utilizing Computer Vision for Street-Hailing Optimization in a Taxi Company in Jakarta

Despite the technology disruption from online ride-hailing, street-hailing is still popular among certain people in Jakarta, the capital city of Indonesia. However, the traditional street-hailing faces several challenges for the taxi operators. Unlike ride-hailing apps where customers and drivers are matched and recorded digitally, street-hailing often lack visibility into street demand that is not always […]

The Relationship between Key Factors and Gen Z Employee Retention in Indonesian FMCG Start-Ups

This study investigates the factors relationship between turnover intention and employee retention of Generation Z employees in the workplace, using a combination of qualitative and quantitative research methods. Data were collected through interviews and surveys, followed by a comprehensive analysis employing descriptive statistics, and multiple linear regression. The qualitative findings highlight significant financial needs, high […]

Strategic Business Adaptations and Growth Opportunities for Cahya Bali Resort in Bali’s Competitive Coastal Environment

This research analyzes the strategy adaptation and growth opportunities for Cahya Bali Resort in a high-competitive property industry in Bali. The research focuses in identifying factors that influence customers’ purchase decision in deciding to purchase property in Bali and to find the gaps between the factors that is considered important by customers and the factors […]

The Effect of Alpha Olefin Sulphonate (AOS) Surfactant Injection on Sandstone Rock on Increasing Oil Recovery with Variations in Salinity, Concentration, and Temperatures: A Laboratory Study

In this study, Alpha Olefin Sulphonate (AOS) surfactant was injected. This laboratory test aims to verify the correlation between a surfactant solution’s low IFT value and its ability to yield a high oil recovery value. The salinity used in this research was 5000 ppm and 15000 ppm. Then it was mixed with AOS surfactant at […]

Proposed Business Strategy for Rest Area Al-Mahdiyyiin

: Rest Area play an important role in the road network as they offer drivers of small and heavy vehicles as well as passengers to rest or the opportunity to pray, use restroom, buy drink or food. Al-Mahdiyyiin rest area located in Limbangan Jalan Raya Bandung – Tasikmalaya Number 17. People who come to this […]