Entries by Admin Ijcsrr

The Impact of Green Marketing Mix on Green Loyalty in Oatside Plant Based Milk Product with Green Satisfaction as Intervening Variable

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Currently, environmental conservation is a widely discussed topic as public awareness about its importance grows. Businesses need to recognize this trend, particularly by producing environmentally friendly products. Oatside is one such popular eco-friendly brand that has gained significant traction within less than two years, competing effectively with long-established brands. Despite this success, Oatside must continue […]

Impacts of Rainfall Variability on Streamflow in the Drylands of Northern Kenya: Assessing Water Availability under a Changing Climate

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Water availability is a function of climatic and land surface conditions, which determine the amount and distribution of atmospheric water as it reaches the surface. This largely depends on rainfall, whose variability affects water, food and livelihood security. This paper sought to quantify the effects of rainfall variability on water availability in an effort to […]

Non-destructive Near-infrared Hyperspectral Imaging in Food Technologies with a Focus on Monitoring Seed Viability

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Seed qualities including viability and germination significantly influence the quantity and the quality of harvest. Technological means to assess seed qualities and attributes of seed-derived food products are varied. This paper highlights the use of infrared hyperspectral imaging (NIR- HSI) in food quality control, authentication, safety, process monitoring, shelf-life prediction, ingredients analysis, allergens detection and […]

Marketing Strategy Using new wave Marketing Approach to Increase Customer Loyalty in Cement Industry (Dynamix Case)

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Cement Industry is becoming more dynamic; a decade ago, market conditions were still very ideal, with demand and production in balance, but the presence of new entrants tightened competition, forcing Dynamix to survive in the face of an attack from low-cost cement products This study was conducted to determine what can be done to preserve […]

The Influence of the Goods and Services Procurement Process on Budget Performance with Budget Politics as a moderator (study of Regional Government OPD in Aceh)

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This research aims to examine the influence of the goods and services procurement process on budget performance with budget politics as a moderator. The population in this study were all government officials in the Regional Government OPD in Aceh. The sampling technique uses probability sampling. The data used is primary data. The data collection technique […]

The Effects of Capital Intensity, Financial Distress, Leverage, Analyst Coverage and Investment Opportunity Set on Accounting Conservatism in Politically Connected Companies Listed on Indonesia Stock Exchange

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This study aims to examine the effect of capital intensity, financial distress, leverage, analyst coverage and investment opportunity set on accounting conservatism in politically connected companies listed on the Indonesia Stock Exchange. This research was conducted on 16 state-owned companies (BUMN) listed on the Indonesia Stock Exchange for the 2017-2021 period using a proposive sampling […]

The Influence of Service Quality and Product Quality of Livin Mandiri through Satisfaction Customers and its Impact on Customer Loyalty of Bank Mandiri KCP Tanjung Balai, North Sumatra Province

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The aim of this research is to determine the quality of service and product quality of Livin Mandiri on customer loyalty through customer satisfaction at Bank Mandiri KCP Tanjung Balai North Sumatera Province. This research is quantitative empirical research using hypothesis research that examines the significant influence and direction of the direct and indirect relationship […]

The Effects of Air Quality on Mental Health, and A Comparative Study of Teenagers Aged 12-18 During January and February in Lampang, Phranakhon Si Ayutthaya, and Bangkok

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Nowadays, populations around the world are suffering from mental health issues, especially depression, and the number is estimated to increase every year. Not only depression issues but also air pollution that is surging. Air pollution has been shown to affect people’s respiratory systems and may even have an impact on mental health, leading to various […]

Understanding Gender Ideology on Attitudes towards Violence against Women in Rural Bangladesh

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Gender ideology in the context of attitudes and views concerning violence against women (VAW) is a crucial global issue, particularly in Bangladesh. This study explores gender ideology toward violence against women in rural Bangladesh. This study followed a mixed-methods research technique, conducting two focus group discussions (FGDs) and interviewing 400 rural people (200 men and […]

Examining How Semantics Influences Communication in the Classroom

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This study explored how students’ cognition is shaped by their cultural background and the function of semantics in classroom communication. To examine open-ended questions, the researcher employed a qualitative technique called thematic analysis.  Fifty participants from level 4, English Language Unit, Preparatory Studies Centre, the University of Technology and Applied Sciences, Salalah, the Sultanate of Oman involved […]