Entries by Admin Ijcsrr

The Impact of Social Media Communication on Brand Association and Repurchase Intention in Local Beauty Brand in Indonesia

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People’s demeanor and interactions in Indonesia have progressed into more digital, thus businesses and companies have shifted their marketing efforts to digital marketing. The objective of this investigation is to determine the effects of SMC on brand association and repurchase intention for a beauty brand in Indonesia, given the significant changes in people’s behavior and […]

Optimization of Staffing Levels and Personnel Budgeting Through Standardized Job Descriptions and Workload Analysis: A Case Study of Operations Director 1’s Projects at PT Wijaya Karya (Persero) TBK

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This research addresses the critical business issue of optimizing staffing levels and streamlining personnel budgeting within WIKA through the standardization of job descriptions and the determination of optimal personnel numbers. The study, driven by three key research questions, involved analyzing data from 26 medium-scale projects using Lean Office tools and Workload Analysis formats. Standardizing job […]

Sima Assaparang Atuwong: Tax Policy and Collection at the End of Coloniality in South Sulawesi

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This article investigates the history of taxation in Indonesia with a particular focus on South Sulawesi. This research provides an in-depth understanding of the development of taxation from the imperial and colonial eras to the present. Through analysis of historical documents, including the decisions of the Civil and Military Governor of Celebes in 1908, and […]

Estimation of Polyphenol and Antioxidant Content from Papaya (Carica papaya) and Mango (Mangifera indica) Seed, Peel and Leaves

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Papaya (Carica papaya) and mango (Mangifera indica) are two tropical fruits which are widely known for their rich nutritional properties and various health benefits. Papaya belongs to family Caricaceae which has its origin in South Mexico. Mango belongs to the family Anacardiaceae and were originated from India and southern China. As the pulp of these […]

The Influence of Green Human Resource Management on Pro-Environmental Performance with Environmental Awareness as Mediation and Leadership Serving as Moderators

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Nearly a century and a half of global industrial development has created significant environmental problems in many countries. This requires public attention to environmental or Green issues, including energy conservation, recycling, and renewable energy sources such as solar, wind, and geothermal energy. Among these industries, the hospitality industry has made a positive impact on environmental […]

Effects of Katuk Leaf (Sauropus androgynus L. Merr) Meal Supplementation on Physiological and Hematological Status of Peranakan Etawah Goats

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The study aimed to determine the effect of supplementing katuk leaf meal in concentrate on physiological and haematological status of Etawah grade goats. The research took place at the Goat Breeding and Forage Production Installation Sumlili Village, West Kupang district of  Kupang Regency, from March to August 2024. The materials used were 12 heifers of […]

Financial Feasibility Study of Binjai – Langsa (Pangkalan Brandan – Langsa Section) Toll Road Project

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This study evaluates the Financial Feasibility of the Pangkalan Brandan – Langsa Toll Road Section Project. The purpose of this study is to calculate the Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PP), Discounted Payback Period, and Profitability Index (PI) for the Pangkalan Brandan – Langsa Toll Road Section Project. The […]

Development and Evaluation of Nutrient Rich Mixed Seed Laddu

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Mixed seed laddu is an snack which is prepared by different types of seeds namely Pumpkin seeds, Sunflower seeds, Watermelon seeds, Flax seeds, Chia seeds, almonds, cashew, pasta, jowar flour for better health benefits , these seeds are Nutritionally rich foods , This study focuses on the development of mixed seed laddu—a nutrient-dense snack composed […]

Designing Innovative Corporate Social Responsibility (CSR), Social Media Marketing, and Sales Promotion to Increase Customer Retention in an Indonesia Local Fashion Brand: A Case Study of Nors Studio

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This study focuses on analyzing the direct and indirect effects of various marketing strategies on customer retention, with special emphasis on the role of perceived value as a mediator. To achieve the research objectives, a quantitative research design was adopted to collect data and capture customer feedback effectively, with a descriptive approach to explain each […]