Marketing Strategy Using new wave Marketing Approach to Increase Customer Loyalty in Cement Industry (Dynamix Case)

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Cement Industry is becoming more dynamic; a decade ago, market conditions were still very ideal, with demand and production in balance, but the presence of new entrants tightened competition, forcing Dynamix to survive in the face of an attack from low-cost cement products This study was conducted to determine what can be done to preserve and boost sales through effective marketing strategy and a focus on customers. The investigation began by examining the market’s dynamic competition and evaluating Dynamix’s strengths and weaknesses, as well as potential risks posed by competitors or emerging market segments in Indonesia. The presentation is carried out in a systematic and detailed manner to offer recommendations that meet the needs of facing against competitors. To gain a comprehensive understanding, a study approach was used that included both quantitative and qualitative analysis to investigate the stages of the customer’s decision-making process when choosing which product to use.

The study also examines literature on marketing strategy, using the most recent techniques as a reference, where the theory has been applied by various companies. Having the right theoretical framework will be one of the main base foundations in providing insight and perspectives to build the most effective marketing plan. With this research, it is hopes to contribute Dynamix journey to meeting future challenges by implementing the explained strategy of focusing on target customers through recommended activities in terms of communication material selection and marketing activities. Hopefully, this study will be able to make Dynamix the leading cement brand in Indonesia.

The Influence of the Goods and Services Procurement Process on Budget Performance with Budget Politics as a moderator (study of Regional Government OPD in Aceh)

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This research aims to examine the influence of the goods and services procurement process on budget performance with budget politics as a moderator. The population in this study were all government officials in the Regional Government OPD in Aceh. The sampling technique uses probability sampling. The data used is primary data. The data collection technique was carried out by distributing questionnaires to 267 respondents, namely budget users, heads of program and budget sub-divisions and program department staff. The data analysis method used is Simple Linear Regression Analysis and Moderated Regression Analysis (MRA) with the help of the SPSS 25 application. The results of the research show that the process of procurement of goods and services partially influences the Budget Performance of Regional Government OPDs in Aceh. Then budget politics moderate the influence of the goods and services procurement process on Budget Performance in Regional Government OPDs in Aceh.

The Effects of Capital Intensity, Financial Distress, Leverage, Analyst Coverage and Investment Opportunity Set on Accounting Conservatism in Politically Connected Companies Listed on Indonesia Stock Exchange

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This study aims to examine the effect of capital intensity, financial distress, leverage, analyst coverage and investment opportunity set on accounting conservatism in politically connected companies listed on the Indonesia Stock Exchange. This research was conducted on 16 state-owned companies (BUMN) listed on the Indonesia Stock Exchange for the 2017-2021 period using a proposive sampling method. This research uses multiple regression method. The results of the study show that partially analyst coverage has a positive effect on accounting conservatism. Financial distress, leverage and investment opportunity sets have a negative effect on accounting conservatism. Capital intensity has no effect on accounting conservatism.

Assessing Knowledge Management Readiness to Improve Data Quality by Prevent Incorrect Data Input on ERP System in Component Rebuild Center PT Kalcoal

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To fulfil the demand of availability component for supporting the mining operation at PT Kalcoal. Recondition component daily activity of recondition is entanglement from one process to another until the end of process. For transform digitalization, recondition component activity will using Enterprise Resource Planning (ERP) in every process.

The purpose of this study is to understand the level of knowledge management readiness in the component rebuild center in the Implementation of the ERP work system, to understand the strengths and areas for improvement for Knowledge Management, and to find tools that can be used to implement Knowledge Management in the component rebuild center.

This research using quantitative method, collected through a questionnaire. Furthermore, qualitative data was used to enrich the primary data collected through focus group discussions. By using APO as tools of knowledge management readiness, the results showed that the component rebuild center is still in the expansion phase, where knowledge management efforts are present in the core activity process and the company sees the benefits of knowledge sharing. The component rebuild center can further develop itself by using people as its accelerator. Having committed change groups and leaders will create a culture of knowledge sharing that can be followed by all lines of business in the company. In order for employees to have a single source of knowledge, it is important to create a knowledge management tool that can be done by building a new portal that can be accessed by all employee users. For the source of knowledge to always align the needs and developments of the company, it is necessary to have the ability to grow and store information safely and freely for employees so that information is always updated and well-maintained.

The Influence of Service Quality and Product Quality of Livin Mandiri through Satisfaction Customers and its Impact on Customer Loyalty of Bank Mandiri KCP Tanjung Balai, North Sumatra Province

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The aim of this research is to determine the quality of service and product quality of Livin Mandiri on customer loyalty through customer satisfaction at Bank Mandiri KCP Tanjung Balai North Sumatera Province.

This research is quantitative empirical research using hypothesis research that examines the significant influence and direction of the direct and indirect relationship between the independent variables and the dependent variable through the intervening variable. Data in the research is primary data obtained from 100 sample people obtained using the Slovin formula from a 20.088 population.

Based on statistical test results, it was found that livin mandiri service quality have a positive effect on customer loyalty but not significant. Product quality have a positive and significant effect on customer loyalty. Customer satisfaction is able to mediate the relationship between livin mandiri product quality and customer loyalty. Meanwhile, the relationship between Livin Mandiri’s service quality and customer loyalty cannot be mediated by customer satisfaction at Bank Mandiri KCP Tanjung Balai North Sumatera Province.

The Effects of Air Quality on Mental Health, and A Comparative Study of Teenagers Aged 12-18 During January and February in Lampang, Phranakhon Si Ayutthaya, and Bangkok

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Nowadays, populations around the world are suffering from mental health issues, especially depression, and the number is estimated to increase every year. Not only depression issues but also air pollution that is surging. Air pollution has been shown to affect people’s respiratory systems and may even have an impact on mental health, leading to various diseases, for instance depression and Alzheimer’s disease. These disorders tend to occur in people of all age groups and in all countries and regions. Interestingly, each area has different air qualities, which raises concern of its impact on mental health. To investigate this issue, a cross-sectional survey was performed focusing on teenagers aged 12-18 in three different provinces in Thailand to compare the effect of air quality on mental health. This survey used a questionnaire consisting of 34 questions to collect data from 629 individuals participating in this research. The data analysis was performed using the statistical package for the social sciences (SPSS) program. Our results display the mean score of mental health and air quality as 2.62 and 3.02, respectively, which states that there is an average rate of these 2 variables. Furthermore, the one-way ANOVA test comparing mental health levels in 3 residents shows no significant difference (p-value = 0.225), however, one-way ANOVA comparing the air quality shows a significant difference between the 3 provinces (p-value less than 0.001). We also conducted a t-test to compare the 2 variables between pupils who have underlying medical conditions and pupils who don’t have them. Unfortunately, we found no significant difference for mental health in pupils with and without medical conditions (p-value = 0.75) and for air quality in pupils with and without medical conditions (p-value = 0.52). Nevertheless, the correlation analysis obtained an r-value of 0.30, which indicates that the survey produced a weak positive correlation between mental health and air quality. This type of study is rarely conducted in Thailand, which means there will need to be more studies in this field. Regarding this research, it is apparent that air quality has an effect on mental health, so an open mind of caring for ourselves and others about this issue would be practical.

Understanding Gender Ideology on Attitudes towards Violence against Women in Rural Bangladesh

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Gender ideology in the context of attitudes and views concerning violence against women (VAW) is a crucial global issue, particularly in Bangladesh. This study explores gender ideology toward violence against women in rural Bangladesh. This study followed a mixed-methods research technique, conducting two focus group discussions (FGDs) and interviewing 400 rural people (200 men and 200 women, aged 18 to 50) from eight cluster villages in Paba Upazila of Rajshahi District, Bangladesh. The findings indicate that people were traditional in their attitudes toward women’s empowerment and violence, victim-blaming, men’s power over women, and acceptance of male dominance but liberal in their views on the relationship between hijab/veil and violence against women. This study argues that patriarchal adherence is represented among people’s gender ideology in rural Bangladesh. The findings of this study imply that improving awareness about gender and violence could help to promote liberal thinking among individuals in rural Bangladesh, hence preventing widespread attitudes toward violence against women.

Examining How Semantics Influences Communication in the Classroom

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This study explored how students’ cognition is shaped by their cultural background and the function of semantics in classroom communication. To examine open-ended questions, the researcher employed a qualitative technique called thematic analysis.  Fifty participants from level 4, English Language Unit, Preparatory Studies Centre, the University of Technology and Applied Sciences, Salalah, the Sultanate of Oman involved in the study. Some important conclusions emerged from the analysis. Students first stressed the need for semantics in maintaining comprehension and preventing misconceptions. Second, students’ interpretations of meaning were impacted by their cultural origins, underscoring the importance of culturally sensitive instruction. Third, when it came to understanding semantic ideas, students favored interactive learning techniques like role-plays and conversations. Fourth, teaching semantics was not like teaching other language issues; to close the theory-practice gap, additional real-world examples were needed. Lastly, students thought that adding exercises to enhance semantic awareness would help them communicate more effectively.  These results imply that using participatory, culturally aware teaching strategies might enhance students’ communication and semantic awareness in heterogeneous classrooms.

Experiences of Burnout among Staff Nurses of Private Hospitals in Surigao City

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This descriptive quantitative study is primarily concerned with the level of burnout among nurses working in private hospitals in Surigao City. The following research tools were used in the actual collection of data which includes, the respondent’s Personal Data Sheet and an adapted survey questionnaire namely, the Oldenburg Burnout Inventory (OBI). These instruments shall be used to gather both respondents’ demographic profiles and determinants of the mental health impact of COVID-19. The respondents of this study were the staff nurses in four (4) private hospitals in Surigao City who are involved in rendering care to patients exposed to COVID-19. The snowball sampling method was utilized in determining the sample size in consideration of the researchers’ and respondents’ limited mobility in the said hospital due to the guidelines, new normal health protocols, and difficulty in identifying and meeting with the schedules of the respondents. Burnout has been described as a dangerous condition resulting from overwork and chronic workplace stress that has not been successfully managed. It can lead to physical or mental illness. To effectively play their role during this pandemic, it is essential for them to maintain psychological and mental health; however, the literature has shown that the emergence of COVID–19 has significantly impacted the psychological and mental well-being of our Filipino medical workers. Vast amounts of evidence have shown a significant association between the COVID–19 outbreak and adverse mental health issues such as stress or burnout, depression, insomnia, and anxiety. With the limited actions implemented in response to the studies on the health impact of COVID-19 on healthcare workers, there is a need for immediate attention to formulating actions or interventions that will halt the long-term effects of the COVID-19 pandemic, especially on the mental health of healthcare workers.

Factors Affecting Medication Adherence among Elderly People with Chronic Illness in Surigao City

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A descriptive quantitative study in Surigao City, Philippines, investigated the factors affecting medication adherence in elderly individuals with chronic illnesses. The study involved 50 geriatric respondents to whom the researcher-made questionnaires adapted from the Morisky Medication Adherence Scale (MMAS-8) were administered. Most respondents exhibited a predominantly very high adherence level to their medication regimen, indicating overall satisfactory adherence. Various demographic factors such as age, gender, education, occupation, marital status, income, and clinical diagnosis did not significantly associate with adherence. Exploratory factor analysis identified four key factors affecting medication adherence namely: effectiveness of the medicine, desire to be treated, physician’s good prescription, and influence of positive observations. The study recommends that healthcare providers should implement a continuous monitoring and evaluation process, facilitating adjustments and refinements based on evolving circumstances among the elderly population. Healthcare systems and policymakers should explore strategies to make medications more affordable and accessible, particularly for those with limited financial resources. Future research should delve deeper into each factor to gain a comprehensive understanding of medication adherence.