Proposed Business Strategy in OTT-Dominated Era to Counter the Declining Interconnection Business of PT. Telkom Indonesia

/in /by

The telecommunication industry in Indonesia has experienced significant changes, largely driven by the rapid growth of Over-the-Top (OTT) services such as WhatsApp, Facebook Messenger, and Telegram. These platforms have drastically impacted consumer behaviour, shifting preferences from traditional voice and SMS services to internet-based communication methods. PT Telkom Indonesia, a dominant player in the Indonesian telecommunications sector, has seen a decline in its interconnection business revenue, primarily due to this technological shift and the competition from OTT services. The primary objective of this research is to assess the current state of PT Telkom Indonesia’s interconnection business, identify the challenges and opportunities presented by the rise of OTT services, and propose effective business strategies to address the decline in traditional interconnection revenues. This study uses a qualitative research method, combining data from primary data which was gathered through in-depth interviews with key internal stakeholders. Secondary data came from industry reports, academic journals, financial statements, and regulatory documents. The research used various analytical tools like SWOT analysis, TOWS matrix, PESTEL analysis, Porter’s Five Forces framework, and VRIO analysis. PT Telkom Indonesia’s interconnection business has experienced a significant revenue decline of approximately 59.87%, dropping from IDR 4.76 trillion in 2018 to IDR 1.91 trillion in 2022. This decline is primarily due to the rise of OTT services, which offer cheaper and more flexible communication options than traditional interconnection services. External analysis using Porter’s Five Forces revealed high competition from the technology transition from Time Division Multiplexing (TDM) to Internet Protocol (IP) based interconnection, along with a strong threat from OTT substitutes. PESTEL analysis highlighted significant regulatory, technological, and social factors affecting the business. Internal analysis with the VRIO framework showed PT Telkom Indonesia’s strong infrastructure and large customer base but also identified a lack of innovation and agility in adapting to rapid market changes. The research concludes that PT Telkom Indonesia needs a comprehensive strategy to address the decline in its interconnection business. One of the initiative strategies for PT. Telkom Indonesia, due to the regulation about transition from Time-Division Multiplexing (TDM) to Internet Protocol (IP) based interconnection, is becoming an IP Hubber. By becoming IP Hubber, PT. Telkom Indonesia can leverage its existing infrastructure and expertise to maintain significant revenue from its interconnection business, especially in transit services, which are a major contributor to its current interconnection revenue. Investing in R&D is crucial to stay competitive, offer bundled services, and form partnerships with OTT providers to diversify revenue. Additionally, Telkom should implement a knowledge transfer program to retain expertise in TDM based interconnection and enhance skills in IP-based interconnection, ensuring Telkom maintains its competitive edge in Indonesia’s telecommunications industry

The Correlation between Chocolate Consumption Behaviors and Stress Levels in Secondary School Students in Bangkok Metropolitan Region

/in /by

Chocolate has shown to be linked with stress relief, better memory, and better mood in some reports. Also, chocolate consumption is one of the popular food indulgences in Thailand. Thus, this survey research aims to investigate the correlation between chocolate consumption behaviors and stress levels in secondary school students in the Bangkok metropolitan region. We also try to observe the habits of consuming chocolate in Thai secondary school students and how this consumption of chocolate will be related to stress levels. We collected a sample group voluntarily by using online questionnaires, which obtained a total of 335 participants. The questions were assessed on a Likert-scale from 1 to 5 and were then analyzed by valid percentages, mean, standard deviation, one-way ANOVA(F-test), and the Pearson correlation. The results of the study reveal that chocolate consumption has a significant role in stress reduction among secondary school students; however, the R-value of 0.284 in this study is quite low, which indicates a slight correlation between chocolate consumption and stress levels. Focusing on each gender, it is evident that females tend to have more stress than males. Also, we observed that different grades have different stress levels. This study could be further improved by expanding the age demographic of the participants to not only cover teenagers but also by increasing the radius of the survey region to cover more people. Nevertheless, this research suggests that consuming chocolate could be an option in relieving stress.

The Influence of Content Marketing towards Word of Mouth with a Mediating Role of Brand Awareness: Study Case at Lazada Indonesia

/in /by

The significant decrease in the number of visitors and not the first rank e-commerce platform in Indonesia indicates a decline in brand awareness and positive word-of-mouth. Considering the current critical condition of Lazada Indonesia in terms of awareness, the company must implement an innovative strategy to maintain the attraction of the platform and social media, while also gaining new customers and retaining existing ones. One approach is to efficiently utilize and enhance content marketing using social media to increase awareness of the company, which could result in increased positive word of mouth.

The purpose of this study is to explore the influence of content marketing has on word of mouth among users of Lazada Indonesia, while also examining the mediating role of brand awareness. The data for this research were obtained from a sample of 85 respondents who are users of Lazada Indonesia and who follow Lazada Indonesia’s social media accounts. The analysis and verification of all the results were conducted using SEM-PLS.

The research findings show that Lazada Indonesia’s content marketing has a positive influence on word of mouth and brand awareness among its users. The influence of brand awareness on word of mouth is positive but low influence. Furthermore, content marketing has a positive influence on word of mouth through brand awareness a mediating variable.

Research findings indicated that Lazada Indonesia’s content marketing has a positive also significant influence on word of mouth and brand awareness among Lazada Indonesia’s users. Same as the result of brand awareness has a positive and significant effect on word of mouth. Moreover, there is a positive and significant influence of content marketing on word of mouth through brand awareness as a mediating variable.

Improving the Performance Management System for Power Plant Operators in Caprycoal Mining Company

/in /by

Caprycoal Mining Company, located in East Kalimantan, Indonesia, strives to be a leading coal supplier. The performance management system of Caprycoal Mining Company for power plant operators is the subject of this research, which critically evaluates and suggests a redesign. It incorporates the Resource-Based View (RBV), Performance Management Theory, Goal-Setting Theory, and Management by Objectives (MBO), focusing on strategic resources, clear objectives, and structured management. Using Soft System Methodology (SSM) and semi-structured interviews, significant gaps were identified, such as the lack of Key Performance Indicators (KPIs) and mechanisms for managing competency data. Existing training programs were unstructured and misaligned with operational demands. The study proposes a comprehensive overhaul, including a structured KPI framework based on SMART goals aligned with organizational objectives and a digital competency management system for efficient data handling. Regular, structured feedback and advanced data analytics are emphasized for continuous performance monitoring. Additionally, a formal rewards program is recommended to motivate and retain high-performing employees by linking performance outcomes with individual and team rewards.

Analysis of the Crime of Sexual Violence in the Study of National Criminal Law Indonesia

/in /by

Criminal acts of sexual violence that occur in adolescent relationships can be said to be a form of unhealthy relationship. Not a few teenagers make unhealthy relationships as an outlet for emotions that are not channeled properly, and can also be a psychological trauma that encourages a teenager to take retaliatory actions against others. Sexual violence against women and children is an essence in the form of violence by showing the vulnerability of the position of women or children to sexual interests that occur in men. The identification of acts committed by a perpetrator of sexual violence is sexual desire and power that cannot be restrained and most women are always used as object. The issues raised in this writing are What are the forms of sexual violence in unhealthy relationships and Analysis of Toxic Relationship crimes. This research method uses normative juridical methods with a statutory approach and a case approach. Based on this study, the spread of sexual violence that occurs in unhealthy relationships usually attacks victims, especially women who are trapped in a relationship with the perpetrator. The government and law enforcement officials have a role to punish and sanction perpetrators of toxic relationship crimes.

Optimization of Essential Skills in 21st In Students Through STEM Integrated Research Based Learning

/in /by

: The problem of the research is the low basic skills possessed by students, so that students have the potential to find it difficult to find work in accordance with their field. With the enactment of economic changes globally, the world of work, both nationally and internationally, provides requirements for prospective workers who will enter the workforce concerned to have essential skills in the 21st century. STEM implementation in research based learning aims to instill, grow and develop the basic skills needed in essential skills in the 21st century. This research will be conducted using experimental research methods with the data analysis technique used is the analysis of covariance (anacova) 1 way with 2 covariances. The sample of this research is 124 students majoring in mechanical engineering, Faculty of Engineering, State University of Malang. The result of the study is that there is a significant difference between the STEM integrated research based learning group and the conventional group controlled by the variable learning skills and the ability to innovate.

Design and Optimizing of Metformin and 5-Fluorouracil Co-Loaded Nano Spheres by Box-Behnken Experimental Design for the Treatment of Colorectal Cancer

/in /by

Aim and objective of the study was to design and optimize metformin and 5-Fluorouracil drug molecules co-loaded with chitosan biodegradable polymer Nano-spheres for effectively targeting colorectal cancer cells in chemically induced colorectal cancer models. The metformin and 5- fluorouracil loaded chitosan nanoparticles were formulated by ionotropic crosslinking method. Experimental design consisted of three independent variables: chitosan, tripolyphosphate and stirring speed and three dependent variables: particle size, entrapment efficiency and drug release using Box-Behnken experimental design. Response surface modelling and the ability to fit to the model were evaluated with Design-Expert® software (Version 12). The optimized formulation by the design software indicated 1.33% of chitosan, 0.715 % of TPP at a Stirring speed of 3383 rpm is recommend to achieve a desirability value of 0.813 to have an acceptable range of 0.8 to 1, suggesting that the formulation quality is acceptable and excellent.

Proposed Marketing Strategy to Increase Brand Loyalty: Study Case of Lazada Indonesia

/in /by

The Indonesian e-commerce market is poised for significant growth, with projections indicating an expansion from USD 52.93 billion in 2023 to USD 86.81 billion by 2028. This rapid growth is driven by increasing internet and smartphone penetration, coupled with a rising demand for online shopping. Lazada Indonesia, one of the major players in this market, faces intense competition from platforms like Tokopedia and Shopee. This study aims to explore the strategic positioning of Lazada Indonesia, focusing on brand loyalty and market share dynamics within the Indonesian e-commerce landscape.

Utilizing a mixed-method approach, the research integrates both qualitative and quantitative data to provide a comprehensive analysis. The study employs various strategic frameworks, including PESTLE, Porter’s Five Forces, VRIO, STP, and the 7Ps of marketing, to assess Lazada’s internal and external environments. Key findings indicate that Lazada’s strengths lie in its robust technological infrastructure, extensive product offerings, and strong brand recognition supported by Alibaba. However, the company faces significant challenges, including inconsistent user experiences, internal coordination issues, and the need for more localized marketing strategies to effectively engage with the diverse Indonesian market.

The research provides actionable insights and strategic recommendations for Lazada Indonesia to enhance its market positioning and increase brand loyalty. Strategies include improving customer service, leveraging big data for personalized marketing, and forming strategic partnerships to enhance logistical capabilities. By addressing these areas, Lazada can better meet customer needs, strengthen its competitive edge, and achieve sustainable growth in the rapidly evolving Indonesian e-commerce sector.

Marketing Strategy for a Premium Service Office Provider in a Competitive Market in Jakarta. Case Study: The Executive Centre

/in /by

The rise of remote work, the gig economy, and the demand for flexible workspaces have significantly impacted the traditional office market, necessitating innovative marketing strategies. This study aims to explore the marketing strategy of premium serviced office providers, focusing on The Executive Centre in Jakarta’s Central Business District (CBD). The research investigates key factors influencing business decisions and customer preferences, providing a comprehensive marketing analysis framework.

The study employs market segmentation, competitive analysis, and SWOT analysis to develop targeted marketing strategies. Key findings suggest that strategic location, transparent pricing, and flexible lease terms are critical in attracting and retaining clients. Recommendations include leveraging digital marketing, forming partnerships with property agents, and addressing the evolving needs of multinational companies and modern workers.

The study also examines the literature on marketing strategies, applying the most recent techniques used by various companies. By incorporating a robust theoretical framework, this research aims to provide insights and perspectives for building the most effective marketing plan. The goal is to enhance The Executive Centre’s market positioning and contribute to meeting future challenges through strategic marketing activities.