Proposed Business Strategy in Improving Customer Base to Promote Company Growth (Case at PT. AKSI)

/in /by

The research explores Indonesia’s economic growth linked to investments, particularly in manufacturing facilities, which drive demand for supporting products like lighting. Exxent Lighting, focused on government street lighting, faces revenue fluctuations due to seasonal government purchasing patterns (Q1 and Q4 peaks, Q2 and Q3 lows). This study identifies the industrial sector as a viable market to address these revenue gaps. Using qualitative methods including interviews and market reports, the author analyzes market needs and conducts internal and external assessments using various marketing and business strategy frameworks. Findings reveal strong brand loyalty to market leaders, but declining satisfaction due to service failures, alongside cost efficiency pressures driving demand for alternative lighting solutions. Based on these insights, the study develops a tailored value proposition and proposes a new business model for Exxent Lighting to enhance competitiveness in the industrial market.

Applications of Fuzzy Decision Support Systems in Human Resource Management by using TOPSIS approach

/in /by

Objectives: To address the relevance of human resource management as well as the impact that the administration of this component of a company on the operation of that firm. In addition, to describe how to facilitate this process by making use of decision support systems, which are tools that can be applied to improve the results section.

Method: The theory that underpins the decision support systems is referred to as the TOPSIS (Technique for order of preference by similarity to ideal solution) approach, and it is a well-known method. In his paper, we discussed how the fuzzy and TOPSIS techniques will  be used to provide interesting results.

Findings: Applicability of fuzzy TOPSIS approach in effective HR Decision making process in the areas of planning and administrative management.

Novelty: The numerous beneficial properties of the fuzzy technique can be utilized in the field of human resource management. The use of the fuzzy- TOPSIS approach increases the selection performance of employers and makes managerial decision-making easier.

Modifying The Think Pair Share Technique based on The Metacognitive Reading Strategy to Enhance Students’ Reading Comprehension

/in /by

A more effective teaching approach often emerges when the limitations of one technique are addressed by integrating another. The Think-Pair-Share Technique, while valuable, has its limitations, which can be effectively mitigated by incorporating the Metacognitive Reading Strategy. This study aims to determine the significant difference in reading comprehension achievement between students taught using a modified Think-Pair-Share technique based on the Metacognitive Reading Strategy and those taught with the original Think-Pair-Share technique. Using a quasi-experimental research design and quantitative methods, the study involved two classes from SMA N 12 Bandar Lampung, each consisting of 30 students. Data were analyzed using the Statistical Package for the Social Sciences (SPSS) version 22. The results indicate that while both classes showed improvements in reading comprehension, the experimental group, which used the modified Think-Pair-Share technique based on the Metacognitive Reading Strategy, demonstrated a significantly greater improvement compared to the control group. The t-value is 4.625 with a significance level of 0.000, which is below the 0.05 threshold. Thus, it is concluded that the modified Think-Pair-Share technique based on the Metacognitive Reading Strategy significantly enhances students’ reading comprehension.

Analysis and Development of Clarity Project Marketing Strategy XYZ Insurance

/in /by

XYZ Insurance, a new entrant in the Indonesian insurance sector, aims to differentiate itself through a customer-centric approach with its “Clarity Project.” This initiative seeks to simplify insurance communication and enhance customer comprehension, addressing common industry challenges. However, the project’s effectiveness varies across sales channels. This research investigates the implementation and optimal marketing strategy for the Clarity Project through internal and external environmental analysis, SWOT analysis, and qualitative interviews with customers and management. The findings underscore the need for tailored marketing strategies for each sales channel, continuous customer research, and data-driven decision-making to optimize the project’s impact and drive sustainable growth. The study’s insights are relevant not only to XYZ Insurance but also to the broader insurance industry, emphasizing the importance of clear communication, customer focus, and appropriate marketing strategies for success in a competitive market.

The Effect of Health Education with Audiovisual on Increasing Knowledge, Attitudes, and Practices on Maintaining Reproductive Health in Vocational School Adolescent Girls

/in /by

Reproductive health is one of the most prominent issues in adolescence. Adolescents at this time experience adolescent physical and psychological changes. The cause of this problem is due to the lack knowledge of adolescents about reproductive health. To improve the knowledge of adolescents through reproductive health education. The media used is audiovisual because this media is interesting because it does not only display images or writing, but also with sound so that it is expected to increase knowledge, attitudes, and practices about reproductive health. This study aims to analyze the effect of audiovisual health education on improving adolescents’ knowledge, attitudes, and practices about reproductive health. This research method is a Pretest-Posttest Experiment with a control group. The study population was female adolescents at SMK Era Pembangunan 3, with a sample of 30 people. Sampling was done by random sampling. Data analysis using SPSS with Chi-Square test. Statistically obtained the results of the p-value = 0.000 <0.05. So that there is a significant effect of health education with audiovisual on increasing knowledge, attitudes, and practices about maintaining reproductive health in adolescents.

Stock Valuation of PT. Panca Budi Idaman, Tbk. (PBID) based on Free Cash Flow to the Firm and on Relative Valuation

/in /by

The stock valuation of PT Panca Budi Idaman, Tbk. (PBID), an Indonesian plastic packaging manufacturer, is evaluated using the absolute and relative valuation. The absolute valuation is based on Discounted Cash Flow (DCF) method. In relative valuation, PBID is compared to its peers, which in this study are IPOL, PDPP, and TRST. Indonesia’s significant economic growth and the vital role of the plastic industry are noting strong demand for plastic packaging despite environmental challenges and regulatory pressures. Financial performance from 2017 to 2023 is assessed through profitability, liquidity, and solvency ratios, demonstrating PBID’s efficient operations and robust financial health. Future cash flows are projected, discounted using PBID’s Weighted Average Cost of Capital (WACC), and the terminal value is calculated. The intrinsic value is estimated at IDR 3,987 per share, indicating undervaluation compared to the current price of IDR 1,325 per share. Relative valuation compares PBID to industry peers using EV/EBITDA, P/E, and P/B ratios, reinforcing the undervaluation finding. Investment recommendations suggest PBID’s stock as a buying opportunity due to its strong market position and favourable valuation metrics.

A City Image Study by Kevin Lynch’s Theoretical Approach: A Case Study of Pontianak City, West Kalimantan Province of Indonesia

/in /by

Pontianak City is the capital city of West Kalimantan Province reaches area coverage of 118.31 km2.This city has multiple functions as the government and economic centrals of the West Kalimantan Province of Indonesia. It is also known as the Equatorial city because it is located on the equator line and by the end of 2023, its population will reach 679.818 people and will become the 26th most populous city in Indonesia. The City of Pontianak located on the equator line with altitude height ranging from 0.1 to 1.5 meters above sea level, and from administrative divisions, Pontianak City consists of several district areas: (a) North Pontianak District, (b) East Pontianak District, (c) South Pontianak District, (d) Southeast Pontianak District, (e) the Pontianak City District, and (f) West Pontianak District, whether from geographical perspective, City of Pontianak is traversed by the longest river in Indonesia, the Kapuas River which has become a life support for the surrounding community. The analytical method applied in this research to study the city image of Pontianak is the triangulation method where it is used to compare information obtained through field observations with theoretical perspectives that have been studied previously. The result found in this article is the City of Pontianak has fulfilled the requirement of 5 elements of city image according to Kevin Lynch’s theory and it has Tugu Khatulistiwa or Equator Monument as a symbol or the icon of Pontianak City.

Strategic Decision-Making: Implementing Artificial Intelligence for Customer Experience in XYZ Electricity

/in /by

This case study outlines the challenges in resolving customer complaints at XYZ electricity provider, where the industry achieves only 89.16% against a 100% service level agreement, leading to poor customer experience (CX). The objective of this paper is not only to identify the root causes of poor CX and validate artificial intelligence (AI)’s potential role as a solution, but also to pioneer the identification of critical success factors (CSFs) and strategic areas for AI implementation, leveraging computational ratings to enhance decision-making processes. This research employs comprehensive data collection methods, including primary data from interviews and workshops involving 300 participants and secondary data from observation and literature studies. It utilizes an integrative strategy framework (ISF) to strategically synthesize internal and external analyses. Additionally, it ranks critical areas for AI implementation using the analytic hierarchy process (AHP) based on pairwise judgment and Likert scale surveys from ten experts. The most significant findings reveal that direct impact on customers, at 28.54%, is the strongest CSF, while customer service, 14,63%, is the most impactful implementation of AI in the XYZ to fix poor CX. A pilot project on customer service can improve CX, revenue, and cost savings. The authors suggests that another researcher implement and evaluate AI in various businesses and specific client categories.

Comparing Company Valuation Before and After IPO Study Case PT Pertamina Geothermal Energy Tbk

/in /by

Affordable energy resources of energy play a crucial role in economic and social development to support food production, availability of water supply and sustainable healty lifestyle. In order to avoid long-term scarcity resulting from the continuous use of non-renewable energy sources, we must explore all potential renewable energy source that align with concernes about climate change and other environmental issues. As a continuation of the Indonesian government’s efforts to generate clean and environmental friendly energy, PT Pertamina Geothermal Energy (PGE) was established in 2006. It has contributed 82% of the installed geothermal energy capacity in Indonesia. By leveraging Indonesia’s location within the Ring of Fire as one of the world’s geothermal energy hubs, PGE has been supplying electricity to more than 2 million households in Indonesia with a potential emission reduction of 9.7 million tons of CO2 per year. To achieve sustainable business growth, PGEO is optimizing production in its operational areas by expanding installed capacity. In the company consideration, IPO is an appropriate step to financing the expansion. The author compares the company’s value before and after the IPO to determine the short-term impact of the IPO, helping investors gauge their confidence in making investment decisions in PGEO.

This study utilizes secondary data from prospectuses, financial statements, annual reports, sustainability reports, company-published documents, as well as data from IDX.co.id and IDN Financials.com. The data was collected and analyzed to understand evaluate financial performance, and assess the company’s value before and after the IPO. The calculation of the company’s intrinsic value is conducted using the Discounted Cash Flow Valuation method for the pre-IPO period against the company’s financial projections for the years 2019 to 2022 and for the post-IPO period against the company’s financial projections for the years 2024 to 2028, using discount rates of 8.25% and 8.65% for each. In resulting the intrinsic value pre-IPO is IDR 1.141,28 and the intrinsic value post-IPO is IDR 1.300,86. The stock price of PGEO at its IPO on February 23, 2023, was IDR 875, while the adjusted closing price on December 29, 2023, was IDR 1,170. This study founds that the market price of PGEO’s stock, both before and after the IPO, are overvalued.

Ideal Integration Approaches for Enhancing ASDP Group’s Performance Post-Subsidiary Acquisition

/in /by

Transportation plays a crucial role in the development of civilizations by enabling the movement of people, goods, and cultural exchanges. Among various transportation modes, water-based transport, especially ferries, is vital for linking communities, boosting trade, and promoting tourism in regions that land or air transport cannot reach. PT ASDP Indonesia Ferry (Persero), the sole state-owned enterprise managing ferry services in Indonesia, holds a leading position in the national ferry industry. To sustain its dominance, ASDP undertook a corporate action by acquiring a competitor. The acquisition process, dating back to the 1970s, involves stages of strategy formulation, investigation and selection, negotiation, and integration. According to Mroczynski, integration involves merging operations, cultures, and systems to achieve synergies and strategic goals. This study examines the optimal integration approach used by ASDP to enhance group performance post-acquisition. Utilizing a qualitative research method, focus group discussions were conducted with stakeholders from both ASDP and the acquired company. The study applies Pitkethly’s integration framework, which categorizes integration levels from minimal to extensive. Results show that ASDP has established significant financial management control over the acquired company, but gaps still exist between the desired and current conditions. Therefore, a detailed analysis of the targets ASDP needs to achieve to optimize the integration process is crucial for meeting post-acquisition requirements.