Effectiveness of Live Selling Marketing Strategies as a Key Tool to Enhance Sales in the Fashion Business

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This research examines how live selling marketing strategies can boost sales for a fashion brand. Data was gathered through a questionnaire on the brand’s Instagram, and Smart PLS was used for statistical analysis to understand the relationships between different factors. The results show that live selling significantly enhances customer engagement, sales conversion rates, and brand loyalty. The study confirms the reliability of the research model and highlights key factors that contribute to successful live selling, along with the challenges faced. Practical recommendations are provided to help optimize live selling strategies in the fashion industry. While the findings are specific to the selected brand, they offer valuable insights for other fashion brands looking to implement similar strategies.

Impact of Salary and Recognition on Job Performance: A study of Nangarhar University Lecturers, Afghanistan

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Organizations seek to gain a competitive advantage by applying different strategies in today’s competitive environment. Due to intense competitive pressure, organizations attempt to gain a competitive advantage using employee skills, abilities, and expertise. Organizations offer different kinds of incentives, like salary and recognition, to ensure proper utilization and increase employee performance. Satisfied employees become more dedicated, committed, and loyal to organizations than other employees without a proper incentive system. The purpose of this study was to determine the impact of salary and recognition on the job performance of university lecturers at Nangarhar University, Afghanistan. The questionnaire method was adopted to collect data using Likert scales ranging from 1 to 5. Data were collected from 210 respondents and analyzed using SPSS version 27. The Pearson product-moment correlation was applied to determine the impact of salary and recognition on job performance. The result of the study showed that there is a significant correlation between salary and employee performance. In addition, it was also found that there was a significant correlation between recognition and employee performance.