Implementing OKR Framework in Solving Safety Culture and Safety Program Issues to Elevate Safety Performance of PT. X-Y Whilst Preserve The ESG Rating of PT.X

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Oil & gas business is still attractive for investors. Today, they look carefully at company’s financial indicators (ROA, ROI, Profitability) and new indicator called “ESG” in making investment decision(Pedersen et al., 2021). PT.X, a developing national energy company with vision becoming world class, currently still rely on fossil energy as the backbone of its business. To finance its operations, PT.X opens up opportunities for investors to invest. To attract investors, PT.X is pursuing better ESG rating each year. In 2023 ESG score of PT. X is 20.7, 1st rank out of 61 O&G companies in the world (Morningstar Sustainalytics version). In competitive energy business post Covid-19 pandemic PT. X aware that they must improve its ESG score continuously. Several strategic goals have been set, one of it is Total Recordable Injury Rate / TRIR, a ratio of number of recordable incidents per total working hours in a year. Target is more challenging each year. TRIR 2024 was set 0.19. This number is much lower than the average TRIR achieved by IOGP members in 2020 that is 0.7. PT. X’s TRIR goal applies to all of its subsidiaries including PT. X-Y located in biggest O&G block East Kalimantan Indonesia. PT. X-Y operates big mature field ultimate with ultimate challenge to maintain oil and gas production from wells that decline naturally. PT. X-Y have planned massive work programs i.e: drilling ± 100 wells/year, ± 4000 wells intervention, and also several offshore platforms construction & installation projects. These activities involve many workers and very high risks. Workers’ safety culture is very important to support the achievement of this goal. Unfortunately, the results of surveys conducted several times by one of reputable university in Indonesia, PT. X-Y safety culture level has decreased from the Proactive to Calculative. To improve PT. X-Y should start by solving organization’s safety cultures’ issues. Also, with limited resources the company’s safety team believed they should focus on improving existing safety program called “TEMAN” rather than introducing new ones. OKR framework is used to manage these difficult objectives because it has superior principles and similarity with PT.X core value AKHLAK, i.e: align and connect team work, focus and commit to priorities, track for accountability. OKR method is successful helping big companies such as Intel, Google, IBM to achieve their stretch goals with minimal side effects / no side effects at all.

IDCloudHost Digital Business Strategy for Digitalizing MSMEs in Indonesia

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MSMEs are a segment of entrepreneurs with the largest number in Indonesia. MSMEs are the backbone of the Indonesian economy today. During the Covid-19 pandemic, MSMEs were affected by the pandemic so that the Indonesian economy weakened until a recession occurred. The government sees a solution based on this condition to restore and recover the economy, by restoring MSME players so they can boost the Indonesian economy again. The government considers that MSMEs need to digitize to restore trade conditions, as well as so that MSMEs can upgrade and survive in uncertain conditions. The Ministry of Cooperatives and SMEs encourages MSME businesses to digitize by asking IDCloudHost as a cloud and hosting service provider in Indonesia to help the government digitize MSMEs. The purpose of this study is to explain IDCloudHost’s internal and external factors and explain IDCloudHost’s business strategy in digitizing MSMEs in Indonesia. The method used is descriptive qualitative research method. The results show that IDCloudHost’s external and internal factors are summarized into strengths, weaknesses, threats and opportunities. IDCloudHost is currently carrying out a cost leadership strategy in reaching the MSME segment. Recommendations and action plans for IDCloudHost include developing knowledge and understanding in strengthening the management structure, innovating and developing special products for MSMEs that are affordable, and conducting digital literacy education for MSMEs for digitalization.

Analysis of Interactive Educational Puzzle Media to Improve Elementary School Students’ English Language Skills

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This study aims to analyze the effectiveness of interactive edugame puzzle media in improving English language skills of primary school students. The method used is a literature study that reviews various literature and previous research results related to using interactive learning media, especially edugame puzzles, in learning English at the primary school level. The results of the analysis show that interactive edugame puzzle media has significant potential to improve students’ English language skills, especially in the aspects of vocabulary, grammar, and reading comprehension. Factors contributing to this media’s effectiveness include interactive elements, immediate feedback, and fun aspects that increase students’ learning motivation. However, effective implementation requires careful design and support from teachers. This study concludes that interactive edugame puzzle media can be a valuable tool in English language learning in primary schools, with recommendations for further research into optimal design and implementation strategies in different learning contexts.

Identifying Fishing Trip Behavior from Vessel Monitoring System (VMS) Data Using Machine Learning Models

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Illegal fishing in Indonesian waters poses a serious challenge that requires innovative solutions. This research offers an advanced technological approach by applying the Hidden Markov Model (HMM) in Machine Learning to address this issue. Data from the Vessel Monitoring System (VMS) is utilized to efficiently identify fishing vessel activities. By involving a dataset that encompasses various vessel activities, this model can detect suspicious fishing practices in real-time. The research findings demonstrate that this model consistently identifies fishing vessel activities with a high level of accuracy. This study makes a significant contribution to efforts in preventing Illegal, Unreported, and Unregulated (IUU) Fishing and supports marine resource sustainability initiatives.

Brand Loyalty as a Catalyst for Growth: Leveraging Innovative Brand Experience to Enhance Market Success for a Small Clothing Brand

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This research entitled “Brand Loyalty as a Catalyst for Growth: Leveraging Brand Experience to Enhance Market Success for Small Clothing Brands in Triple Two Reworks” aims to identify strategies that can increase brand loyalty and market growth for small clothing brands. This research focuses on Triple Two Reworks, a local brand that specializes in redesigning used clothing into new fashion products that are aesthetically pleasing and sustainable. This study reveals that brand loyalty plays a critical role in the long-term success of a brand, especially for small clothing brands that often face limited resources and challenges in reaching a wider audience. This research uses a qualitative approach with in-depth analysis of positive Triple Two Reworks brand experiences, as measured through indicators of customer satisfaction and their engagement with the brand. The research results show that superior brand experience can increase customer loyalty and market success. Triple Two Reworks can leverage positive brand experiences through a branding strategy that includes providing a personalized shopping experience, product customization options, and responsive customer support. Additionally, the adoption of sustainable fashion trends and limited-edition collections can attract environmentally conscious and fashionable consumers, thereby expanding market share and increasing competitiveness. This research concludes that by optimizing the brand experience, Triple Two Reworks can build strong customer loyalty and achieve sustainable market growth.

The Impact of Job Insecurity and Job Stress on Turnover Intention by Digital Transformation as a Moderating Variable at PT. ABC Airport, Yogyakarta Branch Office

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This study does get the objective to explore the impact of job insecurity and job stress on turnover intention, by digital transformation serving as a moderating variable at PT. ABC Airport Yogyakarta Branch Office. A quantitative descriptive study design was employed, targeting 69 outsourced workers from the Yogyakarta branch. The sampling method utilized was a saturated sampling technique. Information collection was figured out by means of a survey, utilizing a questionnaire as the study instrument. information analysis was had utilizing the Structural Equation Model (SEM) approach by Partial Least Square (PLS). The findings reveal that job insecurity goodly and noteworthily impacts turnover intention. Similarly, job stress also indicates a good and noteworthy impact on turnover intention. Additionally, digital transformation noteworthily moderates the unfavorable connection among job insecurity and turnover intention, as well as the good connection among job stress and turnover intention.

Generation Z Entrepreneurial Motivation in Adventure Tourism Enterprises in Kintamani Bali

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Research on Generation Z entrepreneurial motivation in adventure tourism businesses in Batur, Kintamani Bali, aims to describe the forms of entrepreneurial motivation for Generation Z in adventure tourism businesses in Kintamani, Bali. The priority of this research is that it is aimed at entrepreneurs or those who are planning to become entrepreneurs to find typology and motivation in developing a wider adventure tourism business in the Batur Kintamani area. Entrepreneurs must always have high motivation and a more positive self-concept in living their lives, even though the motivation and self-concept of each individual (entrepreneur) has different forms.

Proposed Marketing Strategy to Attract Potential Customers and Increase Revenue through Product Diversification in Resik Wangi Auto Detailing

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The automotive detailing industry in South Jakarta is experiencing heightened competition, impacting the revenue of Resik Wangi Auto Detailing. This thesis investigates the factors contributing to the revenue decline and proposes a comprehensive marketing strategy focused on product diversification and digital marketing to attract potential customers and increase revenue. The study employs a mixed-methods approach, combining quantitative surveys and qualitative interviews to gather data on customer preferences, market conditions, and business performance. The research identifies that the primary internal challenge is the lack of diversified services, while externally, increased competition and consumer behavior heavily influenced by digital marketing and service quality are critical factors.

Key findings indicate that product diversification, particularly through bundled service packages like the “Signature Menu” and “Ultimate Menu,” can significantly enhance customer satisfaction and loyalty. Competitive pricing strategies and a robust digital marketing presence are essential in attracting and retaining customers. The study concludes that by implementing these strategies, Resik Wangi can effectively address its revenue challenges and achieve sustainable business growth.Recommendations for Resik Wangi include the immediate implementation of diversified service packages, enhanced digital marketing efforts, competitive pricing, and a strong focus on service quality. Additionally, future research should explore further diversification opportunities and the impact of emerging technologies on customer engagement and marketing strategies. This research provides a strategic framework for Resik Wangi Auto Detailing to navigate the competitive landscape, improve market positioning, and increase revenue through targeted marketing and service enhancements.

Modification of Rice Noodle Physical, Cooking Properties and Microstructure through Xanthan Gum and Moisture Control

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Noodles have been a staple dish in Asia since ancient times, taking numerous shapes and forms. Presentation, texture, eating quality, and cooking qualities are all factors that influence its quality. Noodles can be made using either traditional or extrusion methods. Pasta extruders are modern machines that create pasta in a variety of shapes. Xanthan gum is a hydrocolloid that enhances the physical properties of rice. Its functions include enhancing texture quality, increasing air binding ability, and stabilizing dough structure. The amount of xanthan gum used influences not just the physical properties of rice, but also the feed composition. The air feed content is a crucial factor influencing the flavor of noodles. Using a pasta extrusion machine, this study investigated the influence of xanthan gum (0%, 1%, 1.5%, and 2%) and feed moisture (35%, 40%, and 45%) on rice noodle characteristics. This study found that the optimum treatment was xanthan gum 1.5% and feed moisture 40%. This treatment has the following values: cooking time 5.83 minutes, cooking loss 5.95%, water absorption 274.12%, hardness 0.3887, adhesiveness = -0,0027 L = 75.51, a = -0.53 and b = 8.92.

The Impacts of Youtube Videos on EFL Juniors’ Listening Skill at Nguyen Tat Thanh University

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Using YouTube videos in English learning has become popular in recent years. This study investigates the impact of YouTube videos on EFL juniors’ listening skill at Nguyen Tat Thanh University, Vietnam. It contributes to improving students’ listening skill. The paper conducts a mixed-method approach, including a quantitative survey on eighty juniors and a qualitative in-depth interview with five random participants. The survey provides data on attendees’ attitudes towards watching YouTube videos in listening skill improvement. Meanwhile, the interview offers deeper insights into the challenges and benefits that these videos have brought to them. The findings reveal positive effects of YouTube clips on their listening skill development through examining the survey’s results and exploring the interview’s information. The study highly conducts YouTube videos’ potential benefits in teaching and learning listening skill. Further research is suggested to discover its long-term effects on the other language skills such as speaking and writing ones.