A Study of Communication Strategies used by English Teachers and its Implication in Teaching English as a Foreign Language

/in /by

The objective of this research was to analyze the English teachers’ communication strategies and their perception during the teaching learning process.  The writer analyzed the data gained through the questionnaire by describing the English teachers’ perception about the communication strategies usually used during the teaching learning process.  She also analyzed the teachers’ communication strategies into the fourteen strategies based on to some experts, there are several types of communication strategies that can be used to solve problems in communication (Dornyei 1995, Littlewood 1984, Tarone 1980). (Tarone (1980) presents five types of communication strategies, including: paraphrase, transfer, appeal for assistance, mime, avoidance. Littlewood (1984) describes eight types of communication strategies: they are avoidable communication, adjust the message, use paraphrase, use approximation, create new words, switch to the native language, use non-linguistic resources, seek for help. Meanwhile, Dornyei (1995) stated that the three main types of communication strategies, namely: topic avoidance strategies (topic avoidance and message abandonment), compensatory strategies (approximation, word coinage, circumlocution, literal translation, code-switching, appeal for help, used all-purpose words, non-linguistic signal, foreignizing), and stalling or time gaining strategies (use of fillers/hesitation devices). The design of this research is qualitative research. The writer described the data in order to have a clear and complete description of the research result.  The researcher used the result of the English teachers’ questionnaire as the data. The sample of this research was the English teacher who lives and teach in Bandar Lampung in the academic year 2022/2023.

A Guided Writing Technique based on Project-Based Learning to Improve Students’ Descriptive Text Writing

/in /by

This study aims to find out whether the Guided Writing technique based on Project-based Learning could improve the students’ descriptive text writing. The research was a quantitative research. The design was one-group pretest-posttest design where there was only one group as the experimental class. The study was done in SMPN 1 Dente Teladas Grade VII, consisting of 32 students. There was a total of six meetings, which were 1 meeting for pretest, 4 meetings for the treatment, and 1 meeting for the posttest. The data was collected from a writing test and analyzed using SPSS v.25. The result shows that the Guided Writing technique based on Project-based learning could improve the students’ descriptive text writing. In conclusion, the use of Guided Writing technique is maximized when it is used based on Project-based learning, and applying the Guided Writing technique based on Project-based Learning is able to cover the weakness that the Guided Writing technique has.

Proposed Content Marketing Strategy Improvement of Leap-Telkom Digital to Increase Brand Awareness

/in /by

With the movement of IndiHome as the previous main product of Telkom Indonesia to Telkomsel, Telkom Indonesia is currently struggling with enhancing their digital products performance. Telkom implements its transformation from telecommunication to digital telecommunication state-owned enterprise. With that, Telkom wants to focus on enhancing its digital products. However, in its implementation, Leap faces the effort of increasing its brand awareness. Based on the author’s findings from initial survey, the potential target customers are still not familiar with Leap nor Telkom’s digital products. Moreover, this problem is also supported by the previous performance of Leap’s website from its total users and engagement. The spread of Telkom’s digital products knowledge to internal Telkom employees is also not distributed equally. With this, the author conducts research to improve Leap-Telkom Digital in hopes of improving its brand awareness. The research is using Gap analysis, Brand Building Blocks, Customer-Based Brand Equity (CBBE) pyramid, and internal interview to find the deeper problem of what’s causing low brand awareness of Leap. And then, using theory of Integrated Marketing Communication (IMC), as well as weighting and rating method, the author proposed a Content Marketing strategy to help Leap improving their website traffic and impression performance. With the result of both IMC and weighting rating method, the author proposed content marketing implementation plan for Search Engine Optimization (SEO), Social Media, and Email Marketing.

Optimizing User Experience: A Data-Driven Approach to Enhancing B2B Invoicing Efficiency across Multiple Platforms PT Pakar Digital Global

/in /by

This study is a deep dive into applying data-driven decision-making strategies to enhance user experience and efficiency in B2B invoicing across multiple platforms at Paper.id. Given the fintech industry’s rapid evolution, maintaining a competitive edge requires constant innovation, particularly in user activation and retention within the first month of usage. This research employs a comprehensive data analysis framework, integrating Time Series Analysis, Descriptive Analysis, and Correlation Analysis methods to extract actionable insights from user data stored in MySQL databases. The study also incorporates strategic planning tools like SWOT and TOWS analysis to identify and implement UI/UX enhancements using the Agile Scrum methodology. The effectiveness of these interventions is evaluated through a robust post-analysis, comparing metrics before and after the implementation across mobile and desktop platforms. Results demonstrate a significant improvement in user activation and retention rates on mobile platforms, validating the efficacy of the applied strategies. This paper contributes valuable insights into optimizing user experience in a dynamic market, emphasizing a structured, iterative approach to achieving sustained user engagement and business growth.

Proposed Marketing Strategy to Increase Product Awareness Private Box (Case Study: CGV Cinemas Indonesia)

/in /by

The entertainment sector is one of the most attractive industries for providing people’s needs for physically, psychologically, and emotionally engaging entertainment facilities. Along with the community’s desire for entertainment, many types of enterprises provide various types of entertainment in the form of products or services. In this situation, one of the most promising service enterprises in the sector of entertainment is the cinema. CGV Cinemas, as a one of leading company in this industry sin Indonesia, see this opportunity and make a move to expand their business with launched their new product, which is Private Box. As a newest product, Private Box was launched in order to satisfy consumers’ needs for privacy and exclusivity when watching films in cinemas by implementing an exclusive concept and providing an extensive variety of VVIP features and services. One year after its inception, public is still unaware of the existence of Private Box. The marketing that has been carried out by CGV Cinemas, but the result is not aligned with management expectations. Based on the results survey data and 5 why’s analysis, the author conclude that the main problem that is faced by Private Box is the lack of product awareness. In the conceptual framework, the author conducts research through internal and external analysis. Internal analysis, which comprises STP analysis, Marketing Mix (7P’s) Analysis, Resource Based Value, and VRIO analysis, is used to investigate the internal conditions of the company. External analysis includes PESTEL Analysis, Porter’s Five Forces Analysis, and Competitor Analysis. Customer Analysis, SWOT analysis, and Root Cause Analysis will enhance the company’s explanation. CGV Cinemas uses several tactics as a strategy in promoting the Private Box, but the results are still not appropriate with the management expectation. According to the analysis, its happens because there is no coherence and consistency of the CGV Cinemas strategy. In terms of the formulation, the author conclude that variables in the strategy formulation are still not well-defined. According to this situation faced by Private Box, the author proposed a new formulation of marketing strategy to increase the product awareness of Private Box with used a new formulation of Segmentation, Targeting, Positioning (STP), and Proposed Integrated Marketing Communications Strategy. In Segmentation, Targeting, and Positioning (STP) Strategy, the author proposed to make a new formulation with separated the segmentation of Private Box into three type of segmentation which is Primary, Secondary and Tertiary. This new formulation can be the main foundation for the next strategy that the author proposes in this research, namely Integrated Marketing Communication. In this strategy, several things become fundamental aspects in developing a Private Box marketing strategy, especially within the scope of directed promotion with measurable results.

The Decision-Making Journey of How-to Making Cooperation with Solar PV Developer Company to Install Solar PV in Indonesia: A Qualitative Study

/in /by

This study explores the current purchasing behavior of companies in forming partnerships with solar PV developer companies (B2B), using a decision journey methodology. It investigates the impact of implementing renewable energy, particularly solar PV, in Indonesia, as well as the encouragement from local government to accelerate solar PV development. Additionally, Indonesia’s substantial solar PV potential has intensified competition among solar PV development companies to capture new markets. PT. XYZ aims to expand its market share using the decision journey methodology, driven by a significant market gap of approximately 300 trillion compared to its two main competitors.

Through qualitative analysis, including interviews with five representatives from a large company in the business electricity sector with over 50 tenant companies, insights were gathered into the diverse decision-making processes within this service category. The findings underscore the importance of tailored marketing strategies based on product attributes. Overall, this research illuminates evolving consumer behavior in forming partnerships with solar PV developer companies through a B2B market approach, offering valuable insights for strategic marketing.

Review on the Risk Assessment to Determine Guarantee Fee Standardization (Case Study: PT XYZ, Jakarta)

/in /by

This article thoroughly examines the process of creating a guarantee fee structure based on risk assessment, specifically focusing on PT XYZ as a case study. This addresses the necessity for a systematic methodology to ascertain guarantee fees that precisely reflect the related risks while guaranteeing fairness and openness. The report emphasizes the significance of infrastructure development in driving Indonesia’s economic growth and the contribution of state-owned firms such as PT PII. The existing techniques for determining guarantee fees are uneven and need a systematic approach, resulting in protracted negotiations and possible biases. This study seeks to close this divide by presenting a standardized approach derived from thoroughly examining existing literature and evaluating risk factors. These risk factors encompass credit rating, financial stability, loan duration, guarantee scope, project intricacy, past performance, and contingency planning. The methodology’s success is demonstrated through its application to PT XYZ Project A, validating its practicality. The results highlight the framework’s capacity to offer transparent and fair calculations of guarantee fees that precisely represent the risk profiles of projects.

Optimizing Electrical System Performance at PTKP Coal Mining Company: Navigating Operational Challenges, Capitalizing on Load Growth, and Preparing for Future Energy Needs

/in /by

PTKP Coal Mining Company, a prominent player in the Indonesian coal mining industry, faces operational challenges in optimizing its power generation capacity following the termination of a contract with the national electricity company in 2020. This study employs a mixed-methods approach, combining qualitative insights from interviews with key stakeholders and quantitative data analysis using the Analytic Hierarchy Process (AHP), to provide a comprehensive and structured framework for project prioritization and resource allocation. The qualitative results reveal a multifaceted approach to addressing the company’s operational challenges, focusing on improving asset utilization, reassessing operational strategies, optimizing operational flexibility, and adapting to load changes. The AHP analysis offers a robust decision-making framework, considering multiple criteria such as economic feasibility, strategic alignment, regulatory compliance, technical feasibility, and environmental impact. The prioritization of projects showcases the strategic significance of each initiative, with Project E emerging as the top priority, followed by Project G, and Projects B, H, and M forming the middle tier. This structured approach enables PTKP Coal Mining Company to navigate complex challenges, remain agile in changing market conditions, and effectively leverage its assets and capabilities to achieve its objectives and drive long-term success. The study highlights the strengths of the AHP methodology in guiding strategic planning and resource distribution while shaping decision-making processes across the organization. However, the research also acknowledges limitations, such as the reliance on a small sample size, the focus on a single company, and the emphasis on the prioritization phase. Future research directions are proposed to address these limitations and further enhance the understanding and effectiveness of structured decision-making approaches in the energy sector and beyond, ultimately contributing to the alignment of corporate strategies with broader societal goals and sustainable development.

Politics of Mining: Ecological and Economic Dynamics in Maluku Utara

/in /by

The  mining issue in North Maluku Province has become a primary focus, resulting in serious impacts on the economic and investment climate. Challenges related to mining activities include environmental damage, pollution, land conflicts, illegal operations, and licensing issues. The conflict of interest among mining companies, the government, and local communities is worsening over time due to unmet community needs and a shift from protests to resistance. Factors influencing the escalation of conflict include centralization in decision-making regarding mining resources by the government, reducing the participation of local communities in policy processes. Additionally, the lack of concern from mining companies for the welfare of local communities, particularly regarding compensation and social impacts, is also a cause of escalating conflict. This research utilized a descriptive qualitative method. The research findings indicate that community opposition to mining concession policies is caused by neglect of the rights of local communities in terms of compensation, discriminatory treatment in workforce recruitment, and environmental damage post-mining. This underscores the need for holistic and sustainable solutions to resolve mining conflicts in the region, considering the interests of all involved parties.