Proposing Business Growth of PT. DECRA Group Indonesia through Knowledge Management

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The informatics industry market has shown promising growth in the post-COVID era, presenting certification companies with lucrative business opportunities. The informatics market’s GDP growth rate ranks fourth among other fastest-growing industries in Indonesia, demonstrating a 7.19% increase from 2022 to 2023. PT. DECRA Group Indonesia, a certification company, have intention to penetrate a new market which is IT Industry. Knowledge plays a crucial role in the certification process, especially ISO auditors are required extensive knowledge across various business types. Therefore, this research focuses on exploring the role of knowledge management in supporting the growth of PT. DECRA Group Indonesia. The study aims to investigate how knowledge management approaches can enable DECRA Group Indonesia to improve their resources and capitalize on the IT market. The data collection method in this research involves gathering qualitative data through interviews with the business owner and HR manager as the primary sources. These interviews aim to gain an in-depth understanding of their perspectives on the company’s business growth. Additionally, secondary data sources such as the company’s website, competence review forms, and lists of employee competencies will be utilized to supplement the research. The analysis employs Goal-Analysis approach using Fishbone Diagram model to identify what key areas in achieving company’s goals. Building upon the analysis, KM Framework Table is constructed based on the People, Process, and Technology for each improvement that need to be made. Then SECI Model, derived from the KM Framework Table, guides the implementation of knowledge management practices, facilitating the conversion of tacit knowledge into explicit knowledge to foster innovation and organizational learning. Furthermore, to ensure successful implementation in SECI model, an Integrated Learning Cycle model is developed, which takes into consideration the communication channels and learning processes that are crucial for the effective knowledge transfer and acquisition. To facilitate the practical implementation of knowledge management strategies, a KM Roadmap is developed by providing a simple-structured approach for DECRA in aligning its people, processes, and technology considerations to support knowledge management initiatives. In conclusion, this research emphasizes the critical role of knowledge management in driving business growth for PT. DECRA Group Indonesia, enabling the company to enhance its internal operations, develop competencies, capitalize IT market successfully, and leverage knowledge as a strategic asset for sustained innovation and competitive advantage.

Proposed Business Strategy for New Healthcare Innovation of Electro-Capacitive Body Stimulation (ECBS) Technology

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One of the greatest healthcare challenges in Indonesia is providing an adequate environment and healthcare infrastructure that ensures that people obtain the best treatment that conforms to their expectations, preferences, and needs. Therefore, healthcare technology players have a crucial role in overcoming this challenge and creating a better solution to the system. Electro Capacitive Body Stimulation (ECBS) is a technology that utilizes electric pulses to stimulate the body’s muscles and organs to optimize waste removal and nutrient transport process. As a result, the body will be conducive to physical well-being. For the elderly, who start to experience slowing down in physical ability and degeneration of organ functions, this technology is beneficial to maintain their health condition and prevent future chronic disease. However, the market performance is not live up to the fineness of this technology, even with all its benefits and technological advancement. As a matter of fact, sales have been disappointing by the year since the product is launched to the public. A number of factors contributed to this unsatisfactory sale encompassing internal and external conditions of the company. Through the analysis of internal and external environments as well as primary and secondary data, research is conducted to identify the contributing factors to the unsatisfactory sales and potential value of the technology. Based on the analysis and findings, a SWOT analysis that defines the unsatisfactory business performance factors and potential technology value and the TOWS matrix that bases the business strategy can be described. It includes the diamond model, STP and 7PS marketing, and business model canvas as the proposed solution for the business.

Proposed Marketing Strategies for CNG Product from PT Migas Hilir Jabar

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The demand for fuel in Indonesia is currently on the rise due to population growth. Among the fuels experiencing increased demand is CNG (compressed natural gas), which is derived from natural gas. This surge in demand has led to intense competition within the CNG market. PT Migas Hilir Jabar is facing challenges in competing in this market, primarily due to higher product prices compared to competitors and limitations in terms of human and financial resources. At present, PT Migas Hilir Jabar has only one customer, Grand Hotel Preanger. Consequently, it is crucial for the company to analyze the reasons behind potential customers not choosing them as their CNG supplier. The research conducted employs a descriptive qualitative method and involves interviews utilizing the AIDA model. The selection of companies for this study aligns with the target market of PT Migas Hilir Jabar. The gathered data is subjected to various analytical techniques, including 4P marketing analysis, competitor analysis, consumer analysis, PESTEL analysis, SWOT analysis, and TOWS analysis. The research findings underscore the necessity for the company to enhance sales efficiency. Collaborating with strategic partners who can optimize the operationalization of CNG business, ensure the availability of supplies according to customer demand, and build brand awareness for increased recognition.

Proposed Marketing Strategy to Increase Sales of Kudimon Healthy Food

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Kudimon Healthy Food is one of the MSMEs in Bandung that focuses on healthy snacks. After the pandemic subsided, based on internal data and information from management, Kudimon Healthy Food also faced problems related to sales 6 months ago. After conducting an in-depth interview with one of the owners of Kudimon Healthy Food, lack of knowledge about proper marketing strategies is one of the main problems faced by Kudimon Healthy Food. This could be due to limited time, resources, or accessibility to the information needed. Lack of access to a wide number of marketing platforms and mediums such as large markets and potential customers. This can be caused by limited capital, knowledge, and/or limited human resources. In this paper, the author conducts quantitative research by conducting preliminary surveys and indepth interviews with various parties as a new potential market segment for Kudimon Healthy Food to achieve sales, Kudimon Healthy Food only conducts Business to Consumer (B2C) sales. The author also analyzes the factors that influence the buying interest of new market candidates Kudimon Healthy Food. The analysis was conducted internally using: Segmenting, targeting and positioning, Marketing mix, VRIO Framework and Business Model Canvas, as well as external analysis consisting of Porter 5 forces, PESTEL analysis, Competitor analysis and Consumer analysis. The results of the author’s research, Kudimon Healthy Food can expand its promotion and increase sales ratings in the market place, create a strong online presence and engage with potential customers, Develop an effective content marketing strategy by creating engaging and informative content for websites and social media platforms, Discounts or incentives can be given to customers who make multiple purchases or refer friends to the brand and offer samples it’s free to customers, in-store or online, which is likely to increase their trust in your product.

The Correlation between Breakfast Consumption and the Probability of Developing Alzheimer’s Disease in Bangkok Population

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Alzheimer’s disease, which is the most common form of dementia, is known to be widely prevalent in the worldwide population, including Thailand. The incidence of this illness in Thailand is increasing rapidly and is expected to reach a million by 2030 (Doungkaew & Taneepanichskul, 2014). We are concerned that this rise is caused by the trend during these modern days, where skipping breakfast is becoming more popular due to time constraints. Hence, we conducted a survey research by providing questionnaires to 180 individuals of all ages across Bangkok, asking for their frequency in consuming breakfast per week and their likelihood in having Alzheimer’s. This was done through an online platform, Google Form. To test whether the two aforementioned variables are correlated with one another, Statistical Product and Service Solution (SPSS) program version 29 was used for data analysis. One-Way ANOVA (F-test) was used to determine the significance between age group and the risk of getting Alzheimer’s. The result showed that age is a significant factor which can promote the illness. Age 41 and above tend to have a stronger probability in developing the disease because of the easier spread of a protein called tau-protein, which is involved in causing Alzheimer’s disease (Wegmann et al., 2019). Pearson’s correlation test has shown that there is a negative correlation between the frequency of breakfast consumption and the risk of developing Alzheimer’s disease. This is likely due to  low blood sugar levels and lack of beneficial nutrients contained in breakfast . In the future, we hope that this research could be beneficial to other people by raising awareness on this particular topic regarding the importance of frequency of breakfast consumption in reducing the risk of developing Alzheimer’s disease.

Performance Improvement Through Strengthening Spiritual Capital with Trauma Healing Workshops

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The purpose of this research is to find a method of strengthening spiritual capital within Social Service employees in border districts, in order to improve their performance. It was found that inner healing due to bitter experiences in the past can be a way of building spiritual capital. As an employee of the Social Service who provides a lot of assistance to victims of violence, competence in dealing with trauma healing is an important thing that can help carry out their duties. In fact, this trauma healing workshop does not only restore the victims who are assisted, but also builds the character of the employees themselves. In this case, the trauma healing workshop is a means of increasing the potential of spiritual capital because it has a positive impact on strengthening performance. The strengthening of this performance is evident from the effectiveness of the assistance both in terms of the timing of the assistance and the results of the assistance to the victims. This research method is a qualitative method with an ethnographic approach. Data obtained from the results of observations, interviews, and literature studies. The time spent on this research was about a year, and interviews were not only conducted with employees but also leaders and the victims of violence they assisted. Thus, this trauma healing workshop can be said as a means of strengthening spiritual capital because it has a positive impact on improving performance. In general, spiritual capital is associated with spiritual values ​​that are instilled and have a positive impact on the organization. However, in this paper it is found that trauma healing workshops can also be a means of building character for employees which ultimately becomes a spiritual capital that strengthens employee performance.

Testing of Desalination Equipment with Condensation Process as a Solution for Islands That Lack Fresh Water

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The purpose of this study was to find out: (1) the volume of fresh water produced from the desalination process; (2) the acidity of water produced from seawater desalination equipment using solar energy. Seawater desalination device model uses solar power. The model of the tool is made in the form of a box (Square). At the bottom there is a seawater reservoir and on the bottom side of the desalination equipment there is a desalination freshwater path connected to the freshwater storage container. In the data collection process, the tool is placed in an open area that can be exposed to direct sunlight, data collection starts from seawater sampling, seawater sampling and testing. The seawater that has been taken is then lifted to the research site and put into the seawater storage area. The conclusions that can be drawn from this study are: (1) from the tool that has been tested obtained a tool that can produce fresh water, the first test 18 ml, the second test 14 ml and the third test 23 ml and the acidity of the water is 7% pH or no acidity of water and also this tool can be applied in the tropics; (2) Seawater desalination equipment into fresh water with solar energy that has been made with a box model using glass, at the base of the desalination tool there is a seawater storage pool and on the bottom side of the desalination tool there is a freshwater path.

Digital Marketing Strategy to Attract New Customer for Dental Clinic (Case Study: Bandung Dental Center)

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Recently, there has been a growing interest in online marketing within the healthcare industry, including dental care. Utilizing the internet and social media platforms has become crucial for reaching the target audience effectively. While positive word-of-mouth remains significant for dental clinics, having a strong online presence and an appealing website can greatly contribute to attracting new patients. Bandung Dental Centre aims to enhance its services and compete with other clinics through digital marketing. The general manager of Bandung Dental Centre expressed dissatisfaction with the clinic’s performance, observing a decline in the number of patients which has resulted in stagnant revenue growth. The author conducted a survey among 52 customers to evaluate the influence of the internet and social media on their decision to visit dental clinics. The survey results highlight customer service as the most influential variable, while the clinic’s reputation and dentists had a negative impact on customers. Therefore, these aspects require evaluation and improvement. The author provides recommendations to enhance Bandung Dental Centre’s digital marketing strategy, including Instagram Optimization, SEO improvement, Google Maps optimization, and the possibility of hiring a digital marketing agency. Furthermore, an implementation plan was developed to guide BDC staff in executing these strategies, even without a specific budget for hiring a digital marketing agency.

Proposed Marketing Strategies for Brush and Palette Coffee to Increase Sales

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The F&B market in Indonesia, including coffee shops such as Brush and Palette, has experienced significant growth due to increased consumption in Indonesia. With increasing consumption in the F&B industry, there is a target market for coffee shops. From interviews with the owner of Brush and Palette, it was revealed that sales were stagnant and below target which raised concerns about revenue stability and sustainable growth. By focusing marketing efforts on promoting and eliciting purchase intent, Brush and Palette can strategize to increase sales and align with customer preferences. Further research is needed to refine market segmentation and develop more precise targeting strategies. The purpose of this study is to identify the factors that influence and increase sales of Brush and Palette. This research uses quantitative research methods with descriptive statistics. The sample for this study consisted of 200 respondents who were taken using the non-probability sampling method. The questionnaire will use a Likert scale with five levels, which represent the scale intervals. Questionnaires will be distributed online. The research tool used in this research is a questionnaire. Data analysis methods are divided into two, namely internal analysis (7Ps of the marketing mix and STP) and external analysis (PESTEL Analysis, Porter’s Five Forces Analysis, Competitor Analysis, and Customer Analysis). Then, the data were analyzed using SWOT and TOWS analysis.

Based on the research results, companies must carry out effective promotional activities so that they can easily attract potential or existing customers to buy or repurchase Brush and Palette products. Affordable prices and quality products can attract consumers to buy Brush and Palette products. Brand awareness of buyers must be increased by Brush and Palette because it has a positive effect on purchase intentions. Several strategies that can be implemented in Brush and Palette are utilizing strategic locations and interior design to attract new customers and increase menu choices and facilities to strengthen their competitive position through these strategies.

Financing of the Agricultural Business by Sharia Bank to Increase the Exchange Rate of Farmers in West Java Province

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This study aims to analyze the relationship between Islamic bank financing in agricultural businesses and farmer exchange rates in West Java Province between 2017 and 2021. The dependent variable of this study is farmer exchange rates, while the independent variable is total amount financing. , non-emerging financing (NPF), and the BI rate. This study uses a quantitative approach using secondary data from Islamic banks and other reliable sources. The data used covers five years, i.e., 2017-2021. The analytical method used is statistical regression which measures the effect of independent variables on farmers’ exchange rates. The research results should lead to a better understanding of the impact of Islamic bank financing on agricultural businesses on farmers’ exchange rates in West Java province during the study period. In addition, this study aimed to determine the effect of the funding level, non-current finance (NPF), and BI rate variables on farmers’ rates. The results of this study are expected to help Islamic banks and local governments formulate more effective policies to increase farming financing and farmer exchange rates in West Java Province. In addition, this research can also contribute to the development of literature on agribusiness financing and the role of Islamic banks in the agricultural sector.