New Marketing Approach to Enhance Brand Awareness: Case Study of an Electronic Retailer Company in Indonesia

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The object in this research is a consumer electronics retailer, one of the official resellers of Apple products in Indonesia. Currently, the company has three sales channels, one of which is through the Website. Based on observation and interviews with the business owner, it is known that the achievement through Website sales is the lowest compared to other channels. Besides data from similarweb, the company website traffic per month is only 112,000 visitors, which is lower than other competitors. The company has carried out several marketing strategies in general for all their channel, but it has not specifically on their online channels, especially for websites and O2O services. Therefore, this study aims to propose a new strategy to increase awareness for the consumer electronic retailer, especially for their websites and Online to Offline (O2O) services.

This study analyzes business problems using SWOT analysis. To measure brand awareness, the 5A’s Model Analysis framework is used, then to measure brand awareness and O2O acceptance to customers, Omnichannel marketing analysis is used specifically for O2O. Data and information were obtained from various sources such as interviews with employees, questionnaires using convenience sampling, and observation. The study found that the lack of brand awareness caused the company not to optimize in using marketing channels. The customer experience in using the Website was still relatively low, the promotions carried out by competitors were more attractive, and generally, respondents still liked offline purchases. To overcome the problems faced, increase brand awareness for websites and O2O services this company owns. This research proposed solution using the RACE Framework as a marketing strategy.

Factors that Influence Quality of Life Male Prisoners: A Literature Review

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Male prisoners are faced with a variety of unexpected situations and conditions while in correctional institutions. The sudden change experienced by prisoners has an impact on the Quality of Life (QoL) they have. However, research that addresses these factors systematically is not yet available. Therefore, this study wants to see what factors influence prisoners QoL while in prison. Method: This literature review uses a variety of articles and books obtained through ScienceDirect, EBSCO and PubMed health, published from January 2004 to September 2019, using the quality of the keywords of life, inmates, and male prison. Results: The literature states that the factors that influence QoL for male WBP include internal factors (loss of freedom, inappropriate living standards, changes in status and roles) and external factors (prison conditions, length of the detention period, and lack of family interaction). Conclusion: The knowledge of community nurses about the many factors that influence male QBL can make it easier to identify problems and provide nursing actions.

The Performance of the Tirta Mangutama Clean Water Public Company Badung, Bali, Indonesia

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This study aims to analyze the performance of the Tirta Mangutama Regional Public Water Company in terms of the relationship between the addition of workers to maximize profit and the impact of the Covid-19 pandemic. This study was designed with concurrent embedded research, with a quantitative approach, and validated qualitatively. The results of the study found that there was no positive relationship between the addition of workers with maximum profit and the impact of the Covid-19 pandemic was found to be negative on the company’s performance in 2020. In the Tri Wulan II performance report it was found that the company’s condition was healthy (score 3.32), but some aspects, such as return on equity of 0.49 percent, operating expense ratio of 0.98 percent, customer growth of 0.27 percent, domestic water consumption is less than 20 m3/month, non-revenue water 42.61 percent, water meter turnover is less than 5 percent, and the ratio of education and training costs for human resources is in the 2.5 percent category, meaningless good. Based on the results of the study, it is recommended that the Regional Water Company Tirta Mangutama pay more attention to the low score following the provisions of the Ministry of Public Works and Public Housing.

Consumers Behavior Evaluation and Segmentation of Millennial and Generation Z in Indonesia Instant Noodle Market

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Intense competition in Indonesia instant noodle market makes instant noodle companies should select their target market appropriately. Currently, many of them are targeting Millennial and Generation Z, due to the keep rising numbers that dominates Indonesia populations. However, before determining the target market, marketers should understand deeply each type of Millennials and Generation Z which can be resulted through segmentation process. Moreover, the pandemic Covid-19 has shifted the consumers’ behaviour in terms of technology usage and purchasing behaviour which also can be reflected in the segmentation result. Based on these issues, there are two research objectives that should be achieved including to examine the shift in instant noodle consumers behaviour and to develop market segmentation of Indonesia instant noodle young consumers. The consumers’ shifting behaviour analysis will be proceed using statistical T-test method, while the market segmentation will be proceed using statistical K-means method. The result shows the media which are mostly used by Indonesia Millennial and Generation Z are Whatsapp, YouTube, Instagram, TV, and Zoom. There is also a significant rise both in instant noodle consumption and total packages purchased after the pandemic strikes. In addition, online purchasing channel specifically, e-commerce is greatly benefited during the pandemic situation. For the segmentation, there are 5 clusters resulted which consist of family caretaker, diner, socialite, health trainer, and explorer.

Farmer Mobilization through Agricultural Cooperatives and Farmers Welfare in Western Uganda: A Case of ACPCU Ltd

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This study was initiated to investigate roles (services) of agricultural cooperatives towards farmer’s welfare in Western Uganda. The general objective of the study was to assess the role of agricultural cooperatives towards promoting farmer’s welfare in Western Uganda. Out of the target population, the sample size was 196 respondents, purposive and simple random sampling were utilized to select respondents. The study employed cross sectional research design that used qualitative and quantitative methods in data collection. Questionnaires were used to obtain data from farmers and interview guide was used to get data from key informants. Data was analyzed using descriptive and inferential statistics. The key findings of the study indicated that there was a significant effect of farmer mobilization through group formation, resources access in terms of inputs that has resulted into increased outputs which has led to increased incomes and thus improved farmers’ welfare. From the study, it was recommended that cooperatives should enhance the members benefits in order motivate them to remain as members but also attract non-members to join the cooperatives if their welfare is to be improved. Sustainably through agriculture as a business activity.

The Relationship between Market Orientation, Innovation and Business Performance of Hotel and Restaurant Businesses in Ho Chi Minh City: The Moderating Role of Business Environment

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The study was conducted to examine the relationship between market orientation, innovation, and business performance through the role of regulation of business environment. By the quantitative research method combined with the qualitative research method, structural equation modelling (SEM) is performed with a sample size of 503 observations, the participants are the leaders of the hotel, restaurant in Ho Chi Minh City. The results show that there is a positive relationship between market orientation, innovation, and business performance of hotel – restaurant businesses. The business environment plays a role in regulating market orientation, innovation, and business outcomes. Through the regulatory role, the business environment factor plays a role in increasing the business performance of hotel – restaurant businesses. The results have brought practical significance to hotel – restaurant businesses. Managers needs to focus on market orientation, and innovation to improve business results. In addition, before the fluctuations of the business environment, restaurant – hotel businesses need to take advantage and grasp to adjust the appropriate market orientation and innovation strategies to contribute to improving business results. Finally, some limitations are also mentioned in this study.

Preventive Maintenance with Block Replacement on the Thermo Circulating Dryer machine to Minimize Downtime

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This research was conducted in the raw material testing laboratory of PT. ABC is a textile company. This study aims to minimize downtime on the thermo-circulation dryer. This tool serves to dry samples of raw materials or fabrics that are tested in the PT. ABC. The method used is preventive maintenance with block replacement. The results of the calculation of the Thermo Circulation Dryer Inspection Schedule obtained comparative results, namely, In the initial condition the inspection frequency is 1 time per year with a downtime value of 0.391 days. Meanwhile, the result of the proposal is that 1.29 times a year inspection is carried out with an expectation of 0.303 days of downtime or 2.11 hours less. The results of the proposed preventive maintenance schedule for the Circulating Thermo Dryer are 1.29 times per 365 days or the equivalent of 2 times for one year.

The Effect of Nanogold-Nanosilver Injection on Increasing the Immunity of Community Affected by Covid-19

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This study aims to determine the best concentration of Nanogold and the effect of Nanogold-Nanosilver injection on increasing the immune system of people affected by Covid-19. The method used is quantitative and quantitative descriptive by observing the progress of giving injections once a month (May – November 2021) regarding the complaints experienced. The best concentration of Nanogold for injection observed on the antioxidant activity and λ maximum stability of Nanogold solution 5, 10, 15, 20, 25, 30 ppm after synthesis and after being stored for 7 days using UV-Vis Spectrophotometry instruments. Produce antioxidant activity 44,21%; 47,88%; 51,37%; 52,32%; 56,16%; 61,57%, with an IC50 of 14 ppm and a λ maximum stability of 5 – 20 ppm is stable; 25 – 30 ppm shifted by 0,50 nm. So, the best concentration of Nanogold was 20 ppm which was then characterized using the TEM instrument, resulting in an average size of 22,67 nm. A mixture of Nanogold-Nanosilver was injected into the respondents and obtained interview data after each injection. Respondents acknowledged that there was a significant difference, as evidenced by the percentage of development of body condition getting better. Thus, Nanogold and Nanosilver materials can increase immunity during the Covid-19 pandemic.

The Bibliometric Analysis on The Worldwide Agricultural Financing Literature: The Mapping and Direction

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The financial support plays a role in the most stage of agricultural sector. There are many literatures in this field, unfortunately, none of these maps in order to give the direction for the impactful future studies. This study quantitatively analyses 224 articles on Agricultural Financing literature during ten years period. Our selected papers were gained from the indexed-Scopus database that represented by English-language articles. Using a bibliometric approach, we investigate the field’s performance and evolution of the agricultural financing literature. A significant increase in the number of publications was seen in the last period of our observation. We find the most frequent author is Turvey, CG who comes from the most relevant country. We noted that the leader of author and country are not necessarily the impactful one. However, the Agricultural Finance Review occurs as the most frequent and impactful journal. We offer future research directions on agricultural financing, rice/maize, productivity, sustainability and smallholder farmer. This study gives the information that there is a rarely occurrence of Indonesian as the country’s contributor. Therefore, there is a great opportunity for Indonesian scholars to bring a novel from Indonesia’s agricultural wisdom. We encourage Indonesian Scholars to enhance the quantity and quality publications.

Analysis of Management of Impacted Urethral Stone in Children

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Introduction: Urolithiasis is still intriguing due to its mysterious and complex nature, although being known to mankind from before the Christian era.

Objectives: The main objective of the study is to analyse the management of impacted urethral stone in children.

Material and methods: This cross sectional study was conducted in Foundation University Islamabad during 2020 to 2021. The data were collected from 100 patients. The age range was 1 month to 5 years.The definite history of the multitude of patients were accumulated and 24 hour urine test was gathered from every patient and sent for PH, explicit gravity, Creatinine, uric corrosive, calcium, phosphate, oxalate, citrate and magnesium.

Results: The data were collected from 100 patients with the mean age 38 ± 9.01 months. There were 35 male and 65 female patients who were selected this investigation. The primary introducing grievance was amble torment on the influenced side for example in 79.0% patients, trailed by hematuria and consuming micturation.

Conclusions: Urethral stone is an important cause of acute retention of urine in children. Anterior urethra is more frequent site of obstruction.