The Role of Digital Marketing and Online Branding as En Effort to Create Market Opportunities in the Covid-19 Pandemic Period (A Studi Case on Msmes in Bandung)

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The purpose of this study is to determine the role of digital marketing; online Branding carried out by MSMEs on Market Opportunities during the Covid 19 Pandemic. The research method used is quantitative research with a questionnaire research instrument distributed to 100 MSMEs in the city of Bandung using simple random sampling technique. The results of this study obtained the role of digital marketing and online branding has an effect on efforts to create market opportunities during the Covid 19 pandemic.

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