Articles

Decision Making to Choose Communication Network System for Teleremote Dozer Operation Using Analytic Hierarchy Process

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One type of heavy equipment is a mining material pushing tool called a dozer. Dozers generally work in areas near cliffs that are prone to landslides, where these areas can be classified as dangerous areas. New technology is needed to increase the safety of dozer operators from the threat of danger when operating a dozer. Teleremote dozers are one method that can reduce the risk of accidents that can happen to dozer operators. Instead of operating the dozer from inside the cabin, the operator operates the dozer via a remote control device.

There is an important aspect in operating a teleremote dozer, namely the need for a signal that will transmit data and commands from the remote control to the dozer unit operating in the field. Good and uninterrupted signal quality is the main key to good teleremote dozer operations with minimal risk.

The wireless signal network system currently used by companies will enter its obsolete period. However, the old system was tough and not easily damaged. There are strategic options for supporting the signal network for teleremote dozer operations: maintaining the old network system, replacing it with a new one, or using the old and new systems in a hybrid manner. Because there will only be one strategy chosen, a decision must be made. The SWOT AHP method is used for decision making regarding the strategy to be taken. The results of the AHP SWOT will produce a strategy, which will become a benchmark for making subsequent alternatives. Determining alternative types of network systems to support teleremote dozer operations will use the AHP method.

The Development Strategy of Quail Farming Business in Pesantren Manajer Tholabie, Indonesia

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Pesantren Manajer Tholabie is Islamic boarding schools in Indonesia that has business units in the field of animal husbandry, the business of quail farming. The quail farming business in boarding school is expected to has a good economic impact and social impact on students and boarding school management. The purpose of this study was to formulate a development strategy for quail farming in boarding school starting in 2022. The method used was descriptive quantitative using SWOT analysis as data analysis. The results of this study show that the quail farming business has a significant impact on the boarding school, such as increasing cash income, providing education and additional skills for students, and adding community and stakeholder relations for the boarding school. The right strategy to develop the quail farming business is a collaboration of SWOT (Strengths-Weakness-Opportunities-Threats) strategies, which is using strengths and taking advantage of opportunities to minimize threats and improve weaknesses.

Proposed Business Strategy Improvement for Project Management Consulting Form (Study Case: PT ABC)

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PT ABC is a service company in the field of project management, established in 2005. It operates with three main businesses: project management training, project management applications, and consultancy services. Project management is a crucial element for executing projects effectively within a company. In various industries, there is a growing demand for knowledge and consultation on how to manage projects efficiently, leading to the emergence of companies specializing in project management consultancy, such as PT ABC, to address these challenges. This research aims to uncover the root problems of the company to identify implementable solutions. Several analyses are employed in this study, including General Environment Analysis, Industry Analysis, and Competitor Analysis for external insights. For internal analysis, resources analysis, value chain analysis, marketing mix, and STP analysis are utilized. The study then progresses to map SWOT analysis and TOWS analysis. From these analyses, weaknesses and strengths of the company are identified, guiding the formulation of appropriate strategies to compete in the market. The research reveals that PT ABC possesses several strengths that have enabled the company to endure over time. Noteworthy strengths include its reputation and a skilled human resource pool in project management, garnering attention in the project management industry. Additionally, the company has a competitive advantage through technological innovation in its application, setting it apart from competitors and providing potential added value when maximized. However, there are areas for improvement, such as refining the application products and establishing a dedicated marketing team to focus on promoting all of PT ABC’s products rather than just one.

Proposed Marketing Strategy to Increase Sales of SAMI RAOS

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Ready-to-cook food has become more popular since post-pandemic.  Remote work and government regulations to avoid crowds have shaped mealtime routines, making convenience a priority. Ready-to-cook foods are in demand because people want quick, easy meals without disrupting their work schedules.  This shift in consumer behaviour favours the ready-to-cook food industry because consumers want fast, convenient meals. Given the ready-to-cook industry’s remarkable progress and resilience in difficult pandemic circumstances, MSMEs are competing to produce products with diverse culinary options to gain an edge in the market. The ready-to-cook food industry offers international, traditional, and health-focused options.   SAMI RAOS is a MSME that sells a variety of ready-to-cook foods. The company has been recognized for preserving and promoting Indonesian and Sundanese cuisine, such as baso aci, cuankie, and mie yamin in ready-to-cook form. The objective of this study is to identify the determinants that impact and improve the sales of SAMI RAOS products. This study employed quantitative methods, including consumer analysis, with a sample size of 227 individuals. The questionnaires were distributed online and utilised the Likert scale for measurement. The author employed both internal and external analysis techniques to conduct a comprehensive descriptive analysis of the company. The research employed internal analysis techniques such as Marketing Mix, STP (Segmentation, Targeting, and Positioning), Value Chain Analysis, and VRIO Analysis. The research incorporated various external analysis techniques, including PESTEL analysis, Porter’s Five Forces analysis, competitor analysis, and customer analysis. The data obtained from these analyses will be used to generate a SWOT and TOWS analysis, which will serve as the basis for developing a business solution and implementation plan. According to the research findings, SAMI RAOS needs to make various improvements to its promotional activities and revamp certain management activities in order to strengthen its position in the market, optimize company resources and capabilities, and mitigate external risks.

Proposed Marketing Strategy of Healthcare IVD Distributor Post Covid 19 Pandemic (Case Study of PT. Sinergy Diagnostic)

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With the passage of time and the enhancement of societal well-being, there has been an increasing demand for health services within the community. The COVID-19 pandemic has had a profound effect on worldwide health systems and has caused a substantial overhaul in the healthcare industry.  PT. Sinergy Diagnostic has been a distributor of In Vitro Diagnostics (IVD) for over 17 years and has catered to several clients. These establishments encompass medical laboratories, clinics, hospitals, and public institutions that are owned by both private and government entities effectively demonstrates the strategic implementation of Operation Cooperation (KSO). Amidst the pandemic, the company witnessed a significant surge in sales of Point of Care Testing (POCT), which can be attributed to the increased demand for quick diagnostic testing. Nevertheless, since the epidemic has concluded, the need for POCT is expected to decrease, presenting a potential threat to the company’s sales revenue, which became increasingly dependent on this category throughout the pandemic period. PT Sinergy Diagnostic must reassess its business plan and adjust to the evolving market conditions in order to maintain its company performance. For solving the problem, this study utilize a mixed research methodology, internally assesses PT Sinergy Diagnostic’s market position and operational capabilities through the application of the STP Analysis, Marketing Mix 7Ps, and the VRIO Analysis. For external, customer analysis conducted using interview method involved a total of 15 respondents and analysis of the data using descriptive statistical methods.

Development of the Marketing Strategy to Boost Wedang Sirih Rempah Product Market Share

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Wedang Sirih Rempah, is a herbal beverage prepared from herbal spices produced by one herbal beverages company in Central Java Province, Indonesia. The purpose of this study was to identify internal and external elements as well as alternative and priority strategies for marketing the new product Wedang Sirih Rempah. This study used descriptive qualitative and quantitative approaches and was conducted from January to June 2023. CV Mamigus Restu Bagus was used as the company case study. Purposive sampling was employed to identify study locations, and purposive sampling was also utilized to pick respondents. Primary data and secondary data were utilized as supporting data. The data collected through observation and direct interviews with the company’s key informants were then described using a qualitative descriptive method. While the data acquired through surveys with key informants and supporting informants were examined quantitatively using SWOT analysis and QSPM. The findings of the interviews and observations yielded the factors of strengths, weaknesses, opportunities, and threats. The findings of data analysis suggested that the priority strategy in marketing Wedang Sirih Rempah was to perform and increase offline and online promotions through social media and marketplaces, with the maximum TAS score of 6.54. That was, this strategy then be proposed to the corporation for use in the marketing of Wedang Sirih Rempah in order to increase the market share of the company.

Business Escalation Strategy Using Time Series Forecasting for Hotel X in Yogyakarta

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Yogyakarta is one of the cities attracting significant foreign and local tourist attention with its beautiful city, culture, education, and traditional cuisine which prospered the hospitality industry in the city. However, since the pandemic Covid-19 hit the global economy in 2020, Hotel X Yogyakarta was also affected. The total occupancy room per year fell ten times lower than usual during the pandemic which jeopardized the business stability. Starting from preliminary interviews and SWOT analysis, this research aims to figure out what strategy needs to be implemented in Hotel X Yogyakarta to escalate the business and stabilize the occupancy room by using a quantitative methodology from a marketing and business analytic perspective. All data provided in this research is based on the internal data and information from the hotel, systematically calculated with Time Series Forecasting Theory using ARMA and ARIMA to provide a comprehensive forecasting result for business escalation strategy that is proposed to be implemented in Hotel X Yogyakarta.

Proposed Marketing Strategy for Coffee Shop in Jakarta

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Most Indonesian people, especially the millennial generation, has adopted hanging out and drinking coffee into their way of life as a way to support their daily activities. coffee consumption hit 3,3 million bags @60kg, and the end of the year of 2021 it reached 5 millions of bags. Sicangkir Coffee is a coffee shop that placed in Pasar Minggu, South Jakarta which following the trend since 2018. After Pandemic covid-19 hit indonesia in 2020, sicangkir sales decline a lot and trying to regain the sales they used to have. Sicangkir have challenges due to proliferation of coffee shops in Jakarta.

Finding an appropriate marketing strategy to improve Sicangkir Coffee sales is the goal of this study. Internal and External analysis is carried out to understand business problem broadly and deeply. Analysis of the internal focus on STP (Segmenting, Targeting and Positioning) and Marketing Mix (7P), while the external analysis focus on PEST analysis, Porter Five Forces and Competitor Analysis. In this research both primary and secondary data were collected for analysis. All the analysis result are summarized in SWOT framework (Strenghts, Weakness, Opportunitites and Threats) and further analyzed using TOWS matrix to generate several strategies proposals.

Proposed Green Retailing Concept for Maintaining the Sustainability in the Company

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Retail business is a fast growing business in Indonesia. This is indicated by the number of retail businesses that have emerged both on a local and national scale. One of the companies engaged in the retail sector is ‘Berkah’ Swalayan. ‘Berkah’ Swalayan is a local retail company in Lampung and Central Java Provinces. This research aims to identify the internal and external conditions of ‘Berkah’ Swalayan which will then be given strategic recommendations related to green retailing. The topic of green retailing was chosen because this strategy is closely related to sustainable development goals which are currently a big focus and have a good impact on many sectors. Identification and analysis in this study used a mixed method, namely quantitative and qualitative methods. The data used are primary data and secondary data. Primary data comes from in-depth interviews with Berkah Swalayan and a survey of 101 respondents to Berkah Swalayan customers. Determination of the number of respondents using the Slovin formula. Secondary data obtained from literature review. Company analysis using the SWOT tool (Strength, Weakness, Opportunities, Threats). On the other hand, in this study variable validation was also carried out using SmartPLS 4. It was found that decision making related to green retailing was influenced by internal and external factors. Internal factors consist of company values. External factors consist of the influence of social organizations, customers and government. Meanwhile, green retailing can improve cost efficiency. This is because companies can reduce their budget costs for environmentally friendly company needs, for example reducing costs in the supply of plastic and the use of energy-friendly electronic devices. In this study the results obtained in the form of identification of internal and external company conditions. that green retailing is a strategy that can improve cost efficiency. In addition, the concept of green retailing also provides opportunities for companies to develop their business. Therefore, green retailing is a strategy that is recommended to be implemented for retail businesses. Several strategic recommendations are given in the implementation of green retailing. Recommendations for some of these strategies are implementing a ‘bring your own shopping container’ system which will be regulated by a point system, using environmentally friendly electronic devices, creating special eco-friendly angles, optimizing social media, and collaborating with the government, communities and businesses that focus on environmental issues.

Proposed Marketing Strategy for Increase Sale of PT. Biops Agrotkekno Indonesia

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The objectives of this research are to evaluate the market segmentation of PT. BIOPS Agrotekno Indonesia and looking for opportunities to increase sales by reaching potential markets with new segmentation, targeting and positioning in the form existing business and to propose a new marketing strategy for PT BIOPS Agriculture to continue to grow without spending additional investment capital, but by utilizing existing assets to increase sales of PT BIOPS agriculture Indonesia. The author collects primary data by conducting interviews. As part of the preliminary research, the author interviews 10 individuals who have an interest in agriculture. The author employs a qualitative research methodology, utilizing in-depth interviews with the owner, management, and potential customers of PT. BIOPS Agrotekno Indonesia to explore the proposed solution. Additionally, the author conducts interviews with individuals in the hospitality industry to obtain relevant answers to the research questions at hand. The analysis conducted in this research consist of external analysis (Porter 5 forces, PESTEL analysis, competitor analysis, consumer analysis), internal analysis (STP, marketing mix, VRIO analysis, value chains analysis, BMC), SWOT analysis, TOWS analysis and QSPM. Based on the research results, it can be concluded that the sale of precision agricultural products for PT. BIOPS Agrotekno Indonesia is influenced by factors such as trust, service quality, and product quality. To enhance the marketing strategy and boost the sales of precision agricultural products, the company can implement the following strategies in the Case Study of PT. BIOPS Agrotekno Indonesia: (1) maximize promotional channels to reach untapped potential market segments, (2) leverage Encomotion awards and political support for specialized training targeting millennials interested in agricultural technology, and (3) improve promotion channels to deal with increasing competition in the market.