Articles

Economic Aspects of the Essence of Sustainable Marketing

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Sustainable marketing is a strategic approach that combines the economic objectives of businesses with responsibility towards society and the environment. It promotes long-term value creation through ethical business practices, efficient resource management, and the development of trust between companies and consumers. In the context of the modern economy, sustainable marketing has become an essential factor for competitiveness, innovation, and sustainable development. By integrating ecological and social considerations into marketing strategies, organizations can improve their public image, strengthen customer loyalty, and contribute positively to society and the environment.

Artificial Intelligence and Human Capital in The Context of Economic Security and Sustainable Development of Tourism

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In the context of increasing global economic instability, accelerated digitalization and increased security requirements, the tourism industry is faced with the need for a radical transformation of management models and the focus of this study is the interaction between intelligent technologies and human capital in the context of risk management, security and organizational resilience. For this purpose, the role of artificial intelligence and human capital as key factors for economic security and sustainable development of tourism is analyzed. Through a theoretical and conceptual approach, the study explores good practices for the integration of artificial intelligence with human capital, contributing to stability, competitiveness and long-term sustainability in the tourism industry. The article argues that sustainable tourism development requires a balanced approach, in which artificial intelligence serves as a supporting tool, while human capital retains its central role in strategic decision-making, ethical management and security management in tourism development. Through a theoretical and conceptual approach and a study of good practices.

Marketing Management of Tourist Destinations in the Context of a Sustainable Model of Their Future Development

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This study examines the marketing management of tourist destinations in the context of a sustainable model of their future development. In the context of increasing competition, a dynamic tourist environment and increased environmental and social challenges, sustainability is being established as a key factor for effective management of tourist resources. The emphasis is placed on the collaboration between tourist destination management algorithms and marketing strategies.

Optimizing Reverse Logistics in Manufacturing Production Processes

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This study investigates the optimization of reverse logistics in manufacturing enterprises, emphasizing its role as an essential component of modern supply chain management and a strategic instrument for sustainable development. The paper first reviews and systematizes the theoretical foundations of reverse logistics, clarifying its concepts, characteristics, and scope of application, as well as its linkages with supply chain management and the circular economy. On this basis, an analytical framework is developed to evaluate the level of reverse logistics implementation in manufacturing firms in Vietnam, with a focus on product return management, reverse material flow handling, internal coordination mechanisms, and the integration of environmental objectives into production and business strategies.

The analysis of empirical evidence highlights several key challenges in the adoption of reverse logistics, including limitations in managerial capabilities, infrastructure, financial and technological resources, and insufficient awareness of the long-term economic and environmental benefits. In response, the study proposes a set of comprehensive and feasible solutions aimed at improving internal governance, enhancing coordination across supply chain stages, and promoting the adoption of management models consistent with circular economy principles. These measures are expected to improve operational efficiency, reduce environmental impacts, and strengthen the competitive position of manufacturing enterprises in the context of economic integration and increasing sustainability requirements.

Road Management Policy Formulation Strategy for Sustainable Development

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This study is a discussion of development in the perspective of the Provincial Road Management System (PRMS) which is closely related to the formulation of government policies. The strategy for formulating road management policies for sustainable development involves various aspects that are integrated with other aspects such as economic, social, and environmental. This includes planning, construction, and maintenance of efficient, safe, and environmentally friendly roads, and involves community participation. This study is formulated with two main objectives; 1) formulating the form of road management policy formulation for sustainable development, and 2) outlining the strategy for managing sustainable road development and having an impact on the community. Based on these two objectives, the relevant approach used is the Provincial Road Management System (PRMS). This study uses a literature review method with a descriptive analysis by applying the Theory of Sustainable Development by Gro Harlem Brundtland. The results of this study indicate that there are at least nine points, namely, Spatial Planning, Sustainable Road Development, Sustainable Road Management, Community Participation, Increasing Public Awareness, Public Transportation Development, Technology Application, Local Industry Development, and Environmental Impact Control. Road management policies for sustainable development need to be formulated early with various considerations in order to produce an optimal formulation that can be used for road management, especially for sustainable regional development.

Tourism Development Amid Mining Dominance: A Political Ecology and Development Theory Analysis of Conservation and Resource Exploitation in Indonesia

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This study aims to examine the conflict between tourism and mining in Raja Ampat and Lake Matano, Indonesia, and propose an inclusive governance model for sustainable tourism development. Employing political ecology and development theory, this qualitative case study investigates power dynamics, state-capital relations, and competing development paradigms shaping resource governance. Findings indicate that mining concessions, driven by modernization policies and corporate lobbying, marginalize local communities and threaten ecological integrity, undermining tourism potential. Narratives of “sustainable mining” legitimize extractive activities, while tourism is hindered by weak institutional support and limited community-based strategies. Using dependency theory, we demonstrate that extractive industry benefits disproportionately favor external actors, exacerbating inequalities and sparking local resistance. Despite government efforts to promote tourism as a sustainable alternative, policy inconsistencies and overlapping land-use claims persist due to fragmented governance. This research contributes to sustainable development debates by highlighting how power structures shape environmental outcomes in ecologically sensitive areas. It advocates for governance models integrating conservation, tourism, and equitable benefit-sharing, emphasizing local agency.

Feeding Tourists and Recycling Food Waste in Sustainable Tourism Context

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The main topics related to the nutrition of tourists, the processing of food waste and the implementation of the approach for sustainable tourism development in destinations are presented.

In the context of sustainability, the main requirements that must be applied are outlined, such as individualized nutrition tailored to situational needs, effective processing of food waste, and ensuring ecological security, which is a priority for tourists and the natural environment.

New approaches to ensuring balanced nutrition are presented, using local products and foods, applying new technologies in food preparation, and raising awareness among tourists about national cuisine and places to eat.

Revitalizing Bali: Exploring the Growth of Health and Wellness Tourism

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This study aims to explore health and wellness tourism in Bali, Indonesia, as an alternative attraction for tourism. The research employs a desk research method, utilizing online data search techniques and qualitative descriptive analysis. The findings indicate that the health and wellness sector in Bali has experienced significant growth, particularly in the spa and wellness industry, which has increased by over 160% since 2003. Currently, there are approximately 390 spas in Bali, establishing it as a primary destination for wellness tourism. The diversification of health services includes medical tourism, wellness, elderly care, and research/diagnostic services. However, challenges such as a lack of integrated data and intense competition must be addressed through clear regulations and standards to enhance tourist confidence. The rising global trend in wellness tourism aligns with increasing public awareness of mental and physical health. Bali has substantial opportunities to develop health tourism by leveraging its natural resources and local culture. Recommendations include implementing quality regulations by the government, fostering collaboration among service providers, and encouraging active community participation in developing health tourism products. These measures are expected to promote sustainable growth in the health and wellness sector in Bali.

Synthesizing the Ecological and Societal Ramifications of Environmental Stressors on Philippine Marine Ecosystems: A Comprehensive Literature Review

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Coral reefs, which serve as essential ecosystems that support marine biodiversity and coastal populations, are declining at an alarming rate worldwide, including in the Philippines. This study explores the specific effects of overfishing, the causes, and effects of pollution on Philippine waters to understand better rising sea levels, ocean acidification, the overall impact of climate change on coral reefs, and the value of these coral habitats to local communities. Data were acquired using a qualitative approach through literature reviews of secondary sources. The findings show that overfishing, pollution, climate change, and habitat destruction are major causes of coral reef decline in the Philippines. These factors have resulted in severe reductions in coral cover, biodiversity loss, and decreased ecosystem services. Furthermore, coral reef decline has far-reaching consequences for Philippine biodiversity, including decreased resistance to environmental stressors and greater vulnerability of coastal people. This study highlights the urgency for coordinated conservation initiatives, such as enhanced management tactics, sustainable fishing practices, and climate change mitigation measures. Recommendations include creating marine protected areas, stronger coastal development rules, and public awareness programs to support coral reef protection. Addressing coral reef loss is crucial for protecting Philippine biodiversity and ensuring the long-term viability of marine ecosystems.

Analyzing the Implications of the Growing Street Vendor Population in Gweru, Zimbabwe: A Risk Assessment

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This study investigates the consequences of the growing number of street vendors in Gweru, Zimbabwe, and offers a risk evaluation. The prominence of street vending can be attributed to several factors, including limited formal employment possibilities, poverty, inadequate education or skills, restricted job prospects, and exorbitant leasing expenses. The presence of restricted trading spaces also exerts a substantial influence. Although street selling is thought to have a positive effect on Zimbabwe’s economy, it is recognized that there are possible adverse consequences, such as noise pollution and overcrowding in public areas. Street selling is accompanied with several risks, such as concerns regarding sanitation, competition with established enterprises, traffic congestion, and potential safety dangers. In order to tackle these concerns, it is imperative for policymakers and urban planners in Gweru to enact efficacious laws and regulations that guarantee the establishment of secure, hygienic, and controlled street vending settings. It is essential to strike a balance between the requirements of various groups and to minimize any adverse effects. It is imperative to implement education and awareness initiatives aimed at promoting effective waste management practices. Gweru has the capacity to allocate specific areas for vending, enforce regulations regarding sanitation, control the quantity of traders and their operating hours, offer training and assistance to vendors, facilitate their transition into formal businesses, establish a structured market system, and engage in communication with the informal sector. This study highlights the significance of tackling the problems associated with street vending in order to promote sustainable development and enhance the quality of life for people. Efficient tactics are required to alleviate adverse consequences and foster a cohesive urban milieu.