Articles

Redesign of Interactive Exhibitions in Mundo Fútbol

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This research project was developed in collaboration with the interactive center Mundo Fútbol, a company dedicated to educational entertainment through interactive sports exhibits. The main objective was the redesign of three of its most representative interactive exhibits: Compare Your Jump, Test Your Power, and Measure Your Speed. These exhibits, which are central to the visitor experience, showed significant deficiencies in material durability, ease of use, maintenance, and visual appeal due to prolonged use and a lack of technical updates for over a decade.

The research was structured based on the Design Thinking methodology, which allowed for a deep understanding of the needs of both the users and the Mundo Fútbol staff responsible for the transportation, installation, and operation of the exhibitions. The process was carried out in five stages: empathize, define, ideate, prototype, and test, supported by complementary tools such as the Ishikawa diagram, SCAMPER, and brainstorming. These tools helped facilitate the identification of root problems and the generation of innovative solutions.

Each exhibit was addressed individually, with a detailed analysis of its operation, structure, components, user interaction, and usage conditions. As part of the redesign, structural, functional, and aesthetic improvements were proposed and modeled using SolidWorks software, producing technical drawings, 3D models, and photorealistic renders of the new proposals. Additionally, structural simulations with static load analysis were conducted using materials such as ABS plastic and ASTM A-36 steel, in order to validate the strength, safety, and efficiency of each design.

The results demonstrate significant improvements in ergonomics, structural resistance, ease of maintenance, and user experience, while also reducing setup times and transportation requirements. This research not only provides technical solutions tailored to Mundo Fútbol’s needs but also establishes a replicable methodology for the development of modern, sustainable, and user-centered interactive exhibits within the field of industrial design and engineering.

Redesigning Digital Photographic Assets to Optimize Website Presentation at the Faculty of Art and Design Education, Universitas Pendidikan Indonesia

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The rapid development of digital communication technologies requires higher education institutions to present professional, informative, and visually representative media particularly through institutional websites, which serve as the primary public interface. Preliminary observations indicate that photographic assets displayed on the website of the Faculty of Art and Design Education (FPSD) at Universitas Pendidikan Indonesia have not met aesthetic and communicative standards. The majority of images consist of low-quality documentation with minimal digital processing and limited adherence to visual communication and photojournalistic principles, resulting in insufficient representation of institutional identity. This study aims to redesign photographic assets to optimize the visual performance of the FPSD website using a Design Thinking methodology. The research process included the stages of empathize, define, ideate, prototype, and test, conducted through website observation, interviews, surveys, and visual quality assessments. Findings reveal that 78.1% of respondents expressed the need for professional-standard photographic production. The prototyping stage produced redesigned photographic assets that fulfilled technical photography standards, visual branding principles, and institutional communication needs. Prototype evaluation demonstrated significant improvements in aesthetic quality, communication effectiveness, and user experience within website display. The study concludes that enhancing photographic assets results not only in better visual aesthetics but also strengthens institutional credibility, professionalism, and authenticity of academic information. Practical implications emphasize the importance of establishing structured guidelines and standardized procedures for documentation and visual asset management in art and design education environments.

Digital Transformation of MSME Product Photography in Bandung: Visual Strategies to Enhance Competitiveness in the Online Marketplace

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Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia’s economy; however, many continue to face challenges in remaining competitive within the digital marketplace, particularly in terms of product visual marketing. This study aims to design an effective and affordable product photography strategy for MSMEs using a Design Thinking approach. A case study was conducted on Qaireenmoez, a fashion-based MSME located in Bandung, which incorporates traditional wastra Nusantara textiles as the core element of its products. The design process followed the five main stages of Design Thinking: Empathize, Define, Ideate, Prototype, and Test. The initial phase identified several key issues, including the difficulty of visually expressing brand identity, limited access to professional photography services, and a lack of understanding of effective digital branding strategies. The resulting visual concept incorporated professional product photography techniques, consistent branding, inclusive model representation, and the enhancement of the aesthetic elements inherent to wastra textiles. During the testing phase, the product photo prototypes were evaluated by 100 potential consumers through an online survey. The results revealed that the newly designed visuals significantly improved consumer perception of the brand and increased purchase intention. These findings underscore the importance of user-centered and strategically designed visual content in enhancing the digital competitiveness of MSMEs. This research offers a replicable visual design model for other MSMEs with limited resources, while also contributing tangible support to the sustainable growth and visibility of MSMEs within the digital economy.

Innovating Architectural Service Offerings for SMEs: A Design Thinking Approach

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 Entering a highly dynamic and competitive future, architectural services are no longer confined to designing spaces or planning buildings. Architects possess multidisciplinary skills that can extend into strategic roles—particularly in supporting small and medium enterprises (SMEs) and communities that increasingly require design-informed solutions to stay competitive in a rapidly shifting market. However, many architects are unaware of how to reposition or promote their extended capabilities beyond conventional design, often lacking insight into the market segments that would benefit most from these services. To address this gap, this study applies a Design Thinking methodology—centered on empathy to explore how architects can innovate their service offerings to better align with the needs of SMEs. By collecting qualitative data through semi-structured interviews with SME business owners in fashion and food-related sectors, the study identifies pain points, unmet visual and spatial needs, and opportunities for collaboration. Additionally, business model innovation is used to reframe the architect’s role from a traditional service provider to a strategic design consultant. Findings reveal that while SMEs seek impactful and functional spatial design, they rarely consider architects as partners in solving such challenges. This study contributes a strategic framework for repositioning architectural services as user-driven, business-enhancing solutions—opening new pathways for architects within the creative economy.

Transforming Enterprise Application Rationalizations: A Design Thinking Approach to Customer-Centric Innovation

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This article explores the capacity of design thinking (DT) to transform corporate application rationalization in multinational companies. This article is broadly targeted at IT stakeholders, from expert levels to chief technology officers (CTOs) in large multinational companies with a mandate to make complex application portfolios easier. This case study was conducted at one of the world’s largest tobacco companies, with around 2,600 applications running across the world to cater to its 180 markets. In the context of thousands of applications in the IT landscape, simplifying the portfolio aids in maximizing efficiency and facilitating digital transformation objectives. We outline a user-focused application evaluation process that decommission, consolidation via design thinking via empathy, ideation, and prototyping. The study employs the UX Honeycomb model to quantify usability and user satisfaction within applications and proceeds to employ A/B testing to confirm its validity. The study reveals that the incorporation of end-user feedback within the rationalization process significantly raises adoption levels and aligns the IT environment with business objectives. The research establishes that a customer-centric approach is required in a bid to achieve long-term innovation and operational success.

A Model for Individual Creative Tasks for Students in TVET: Analysis and Illustrative Applications with Examples

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In the article a conceptual model is developed with the core strategies and stages of its implementation as well as the framework for integration process, focusing in identifying core competences incorporating creative task into the curriculum and proving opportunities for showcasing student work. In the text are listed examples of creative task in the field of Electrical science, Electronics and Computer science. It examines the critical role of creativity and critical thinking in secondary vocational education, emphasizing the implementation of innovative pedagogical models. It identifies key challenges faced by students in engaging with individual creative tasks, including the generation of novel ideas, the development of effective problem-solving strategies, efficient time management, and the articulation of concepts. The article highlights the Design Thinking process as a human-centered approach to problem-solving, alongside the Project-based Learning (PBL) framework, which facilitates the application of theoretical knowledge to authentic, real-world projects. By integrating these methodologies, educators can enhance students’ practical skills and better prepare them for future vocational endeavors. Furthermore, the article provides illustrative examples of creative tasks, such as designing marketing campaigns, developing product prototypes, and formulating business plans, which serve to contextualize students’ learning experiences. Ultimately, this exploration aims to equip educators with effective strategies for fostering creativity within vocational education, thereby enriching student learning outcomes and professional readiness.

Enhancing the Competency Development Program for New Recruits: A Case Study at Internal Audit & Risk Management Function

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The pandemic created unsettling vulnerability as organization accelerated the shift to digital operations. One bright spot is that asset misappropriation, while still a top category of fraud, was down in the last 24 months perhaps due to more employees working remotely, with limited access to company assets. At the same time, remote working increased risks beyond just digital security. Hence, it is important to have effective internal controls to identify and prevent any kind of fraud. The increasing need for recruiting strong internal audit and risk management functions especially in public company is due to several factors, including increased regulatory scrutiny, greater stakeholder demands for transparency and accountability, and the growing complexity of business operations. With the increasing number of public companies, there is a greater need for effective internal controls and risk management systems to ensure financial reporting accuracy, prevent fraud, and meet regulatory requirements. Internal audit and risk management improve governance, decision-making, and identify risks for organizations. Strong functions require adequate manpower, trained personnel, and resources for effective performance. Group Audit and Risk Management (GARM) in one of public company, working on Internal Audit and Risk Management (IARM). To ensure GARM fulfils its responsibilities as a corporate center, they define Key Performance Indicators (KPIs) that are reviewed semi-annually by the Board of Directors (BOD). Unfortunately, one of the KPIs related to advisory and supporting roles, namely supporting the fulfilment of Group IARM manpower requirements, has not been met since 2013. The purpose of this study is to identify the root cause of the decrease in new recruit manpower fulfilment requests from Internal Audit and Risk Management functions in subsidiaries company and enhance the existing competency program in order to increase participation from Internal Audit and Risk Management functions. Using design thinking method and conducting in depth interview author may determine framework to enhance the programs that are more relevant to the competency needs.

The Use of Augmented Reality to Promote Public Awareness for Deaf Workers

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Technological innovations have been specifically built for people who are disabled. The technological development tools were designed to make human work more manageable. Augmented Reality is one of the technologies discussed in this study. This study will focus on solving the problems encountered in the SMEs assisted by Regional Nation Craft Council (Dekranasda) Nusa Tenggara Timur, Café Inklusi (Kopisaa), where disabled workers experience communication problems. Most visitors are not aware of the presence of deaf workers, as well as sign language. This research process uses descriptive qualitative research methods, and Design Thinking as an analysis tool is deemed necessary for the characteristics of the problems that arise. After the analysis, a solution was proposed to help the disabled worker in Café Inklusi (Kopisaa) communicate more effectively using Augmented Reality technology in social media filters. The solution focuses on how AR technology can play a role in helping overcome deaf workers’ communication problems, increase awareness of deaf workers and sign language, and help promote the cafe where they work.

Design Thinking for New Product Development (Leradia Case Study)

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The development of a new product is an important thing to do for developing a business, moreover in the fashion business industry. New product development can determine how an organization brings off its succession, such as in sales and profit. The new product development can bring 50% sales and 40% of profits for an organization. The new product development needs to be done to fulfill the customer’s needs and wants and complete their demand for a product. As a new business, Leradia as a modest fashion business from Indonesia has not generated a unique perspective from customers and has not understood the Leradia persona as well as their pain and gain. Thus, in order to avoid the failure of a new business, connect with customers, and compete in the market, Leradia aims to understand Leradia customer pain and gain and get to know what kind of development. Qualitative methods are used by interviewing six of Leradia’s most loyal customers to develop an understanding of Leradia’s customers. Adopted the study methodology of design thinking there are five stages to proceed with the data gathered; Empathizing, Defining, Ideate, Prototype, and Test. Starting from analyzing the customer persona until the proposed product development and testing the proposed solution to the customer to get the customer feedback and point of view.