Articles

A Study on Relationship between Service Quality and Customer Loyalty with Reference to Online Hotel Booking Apps

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Expeditious development of e-commerce sector in hotel and tourism industry helped a competitive edge to the hotel industry to expand their online market space. In order to be successful in the market it is not sufficient to attract new customers, managers must concentrate on retaining existing customers implementing effective policies of customer satisfaction and loyalty. Online hotel reservation system is the best platform as it is beneficial to both customers and hotel management. Hotel booking procedure must be unblemished and convenient to attract new and existing customers through digital platforms. This article explores the relationship between service quality and customer loyalty with reference to online hotel booking apps. This study evaluates the appropriateness of service quality measurements in the context of online hotel booking apps. The scope of the study is to identify the factors attracting the users who use online hotel booking apps that helps to increase their loyalty in Kerala. The data are collected throughout structured questionnaire by using non-probability sampling method. The study reveals that there is a significant positive relationship between service quality and customer loyalty among online hotel booking apps.

Customer Loyalty in Airline Industry: A Literature Review

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The aviation industry is one of the fastest-growing and highly competitive industries. Managing an airline’s passenger loyalty is essential to a competitive business and airline success. The researcher is interested in studying the key factors that affect airline passenger loyalty, which will lead to the strategic planning of airlines in the future. Therefore, the researcher chose to review the literature and previous research in the study to summarize the key factors affecting the loyalty and development of the research model. The study found that seven factors, directly and indirectly, affect airline passenger loyalty: perceived value, perceived service quality, complaint handling, satisfaction, trust, airline image, and commitment. Therefore, airline executives at all levels should focus on managing these seven factors to ensure passenger loyalty and ultimately lead to the success of their airline business.