Abstract :

This study aims to analyze and design an optimization strategy for land parcel surveying and mapping services at the Land Office of Gorontalo City using three key indicators: Goal Indicator, Decision Alternative Indicator, and Resource Constraint Indicator. A qualitative approach with a descriptive-analytical design was employed. Data were collected through in-depth interviews with relevant stakeholders, field observations, and reviews of policy documents and service implementation reports. Data analysis followed the interactive model of Miles and Huberman, including data reduction, data display, and conclusion drawing. A SWOT analysis was also applied. The research findings show that (1) Strategic goals are achieved through the implementation of the 2021 Technical Guidelines, which emphasize risk mitigation, daily monitoring and weekly evaluations, and outreach through both in-person and online channels such as social media and public service applications; (2) Decision alternatives have been implemented, including technology-based service innovations (e.g., the Statif application), the use of modern surveying tools such as GNSS, geospatial information systems, and human resource competency training via PPSDM ATR/BPN; (3) Resource constraints include the limited number of competent personnel, inadequate infrastructure and survey equipment, low public understanding of service procedures, and minimal budget allocation; (4) The optimization strategy is positioned in the SO (aggressive) quadrant, leveraging internal strengths and external opportunities to the fullest. Digital innovation, cross-sector collaboration, and routine evaluation systems are the core components of this strategy. However, due to the balance between strengths and weaknesses, a turnaround approach is also necessary to gradually and sustainably address internal barriers.

---

Keywords :

land surveying and mapping., optimization strategy, Public Service.

---

References :

1. Mustofa, F., Aditya, T., & Sutanta, H. (2018). Sistem informasi pertanahan partisipatif untuk pemetaan bidang tanah: Sebuah tinjauan pustaka komprehensif. Majalah Ilmiah Globe, 20(1), 1. https://doi.org/10.24895/mig.2018.20-1.702
2. Adinegoro, K. R. R. (2023). Analisis Transformasi Digital Layanan Publik Pertanahan: Hak Tanggungan Elektronik pada Kementerian Agraria dan Tata Ruang. Jurnal Administrasi Publik, 19(1), 26–49. https://makassar.lan.go.id/jap/index.php/jap/article/view/135
3. Endang, E., Apriyanti, D., Purnawan, B., Atmawijaya, R., & Akbar, Y. (2019). Kajian perbandingan luas hasil pengukuran bidang tanah dengan metode rtk dan metode polar menggunakan ets. Seminar Nasional Geomatika, 3, 75. https://doi.org/10.24895/sng.2018.3-0.920
4. Amrin, R. and Sopyan, A. (2023). Pemanfaatan data spasial aplikasi komputerisasi kantor pertanahan dalam peningkatan informasi geospasial pada aplikasi petakita. kadaster, 1(1), 18-32. https://doi.org/10.31292/kadaster.v1i1.3
5. Suprojo, B., Rosyidi, F., & Pinuji, S. (2021). Pemetaan tematik dan tata ruang kepulauan lengkap berbasis sistem informasi geografis agar tercapainya manajemen pertanahan. Elipsoida Jurnal Geodesi Dan Geomatika, 4(2), 73-84. https://doi.org/10.14710/elipsoida.2021.15157
6. Saputra, Y., Apridiansyah, Y., & Wijaya, A. (2024). Identifikasi ukuran luas tanah dengan mengimplementasikan metode transformasi watershed. Jsai (Journal Scientific and Applied Informatics), 7(2), 296-304. https://doi.org/10.36085/jsai.v7i2.6459
7. Fahmi, K., Kamal, M., & Suhattanto, M. (2023). Pengaturan dan pemanfaatan ortomosaik uav pada pengukuran bidang tanah terintegrasi. Widya Bhumi, 3(1), 31-45. https://doi.org/10.31292/wb.v3i1.52
8. Suryan, V., N, M., Septiani, V., Rizko, R., Afriani, S., & Yoga, M. (2022). Analisa tingkat akurasi pemetaan mengunakan unnamed aerial vehicle (uav). Jurnal Talenta Sipil, 5(1), 79. https://doi.org/10.33087/talentasipil.v5i1.99
9. Amrin, R. (2021). Pelaksanaan program pendaftaran tanah sistematis lengkap (ptsl) di kabupaten hulu sungai tengah dalam mendukung kebijakan satu peta. Seminar Nasional Geomatika, 857. https://doi.org/10.24895/sng.2020.0-0.1201
10. Fariz, T., Jatmiko, R., Mei, E., Arnanto, A., Ramlah, R., & Ramadhan, M. (2020). Pemanfaatan foto udara format kecil untuk pemetaan bidang tanah di sub das bompon. Tunas Geografi, 9(1), 69. https://doi.org/10.24114/tgeo.v9i1.18058
11. Rizaldy, R. F., Wijaya, K. A. S., & Purnamaningsih, P. E. (2024). Optimalisasi Reformasi Birokrasi Terhadap Kinerja Pelayanan Kelurahan Airlangga Kecamatan Gubeng Kota Surabaya. Ethics and Law Journal: Business and Notary, 2(1).
12. Peters, B. and Thynne, I. (2022). The oxford encyclopedia of public administration. https://doi.org/10.1093/acref/9780190854454.001.0001
13. Dobrianskа, N., Arbuzova, A., & Mazilkina, O. (2022). Public administration as the main type of social management, the field of scientific knowledge and the field of education. Economic Journal Odessa Polytechnic University, 2(20), 11-19. https://doi.org/10.15276/ej.02.2022.2
14. Anggraeni, S. (2024). Perbandingan administrasi negara indonesia dengan negara selandia baru. IRPIA, 9(8), 13-22. https://doi.org/10.71040/irpia.v9i8.244
15. Rahardian, R. (2024). Teori-teori governansi dan kebijakan publik kontemporer. https://doi.org/10.55981/brin.998
16. Yakovlev, D. and Kamynina, N. (2024). The conceptual basis of the entrepreneurial approach of public administration in the transition to a data economy. Ekonomika I Upravlenie Problemy Resheniya, 10/9(151), 68-77. https://doi.org/10.36871/ek.up.p.r.2024.10.09.008
17. Andraško, J. (2017). Theoretical aspects of public administration electronic services. Bratislava Law Review, 1(2), 119-128. https://doi.org/10.46282/blr.2017.1.2.76
18. Publik, J. and Ekowanti, M. (2022). Teori administrasi dan metodologi administrasi publik. Governance JKMP (Governance Jurnal Kebijakan & Manajemen Publik), 1(2), 161-170. https://doi.org/10.38156/governancejkmp.v1i2.28
19. Popescu, M. and Mândru, L. (2021). Changes in management and governance in public administration. case study in romania. Series v – Economic Sciences, 14(63)(1), 71-84. https://doi.org/10.31926/but.es.2021.14.63.1.7
20. Ruban, Y. (2019). Power and authority: changes in public administration from hannah arendt’s political philosophy view. Bulletin of Taras Shevchenko National University of Kyiv Public Administration, 12(2), 39-49. https://doi.org/10.17721/2616-9193.2019/12-4/8
21. Vinzant, J. and Roback, T. (1994). Dilemmas of legitimacy. Administration & Society, 25(4), 443-466. https://doi.org/10.1177/009539979402500403
22. Huda, M. (2014). Hak dasar dalam pelayanan publik. Jurnal Hukum dan Pelayanan, 9(1), 45–60.
23. Syafrinaldi, R., Wahyuni, S., & Tanjung, M. (2022). Efektivitas layanan publik berbasis regulasi. Jurnal Ilmu Hukum dan Pemerintahan, 4(1), 19–30.
24. Benius, D. (2021). Pelayanan publik dalam kerangka hukum: Analisis UU No. 25 Tahun 2009 dan No. 23 Tahun 2014. Jurnal Administrasi Negara, 7(2), 67–76.
25. Supriatin, S. and Suhendra, A. (2021). Pengaruh sumber daya manusia terhadap kualitas pelayanan publik di kantor desa pasirsari cikarang selatan. Akrab Juara Jurnal Ilmu-Ilmu Sosial, 6(4), 15. https://doi.org/10.58487/akrabjuara.v6i4.1587
26. Ramadhan, R. (2024). In konsep good governance dalam perspektif pelayanan publik: sebuah tinjauan literatur. SaraqOpat, 6(1), 55-67. https://doi.org/10.55542/saraqopat.v6i1.328
27. Utari, D., & Priyanti, A. (2021). E-government dan transparansi layanan publik. Jurnal Administrasi Publik Digital, 3(1), 11–22.
28. Faisal, F., & Sahar, A. (2024). Transformasi pelayanan publik berbasis kebutuhan masyarakat. Jurnal Reformasi Administrasi, 12(1), 15–28.
29. Muazir, H., Khairuddin, A., & Nurdin, R. (2022). Evaluasi pelayanan publik dalam perspektif masyarakat. Jurnal Birokrasi dan Pemerintahan Daerah, 13(2), 81–94.
30. Putri, N., Darsiharjo, D., & Sugito, N. (2023). Analisis efektivitas metode digitasi on-screen dan object-based image analysis (obia) melalui foto udara dalam pemetaan bidang tanah kawasan permukiman (studi kasus di desa ciwaruga, kecamatan parongpong, kabupaten bandung barat). Geoid, 19(1), 73. https://doi.org/10.12962/j24423998.v19i1.12592
31. Wulansari, H., Widiyantoro, S., & Widodo, S. (2024). Problematika dan upaya penyelesaian desa lengkap di kabupaten klaten. Tunas Agraria, 7(1), 102-125. https://doi.org/10.31292/jta.v7i1.278
32. Harahap, F. and Manullang, O. (2019). Prospek dan strategi pengembangan e-learning pemetaan dalam inventarisasi aset tanah desa (studi kasus: peta aset tanah desa asinan, kecamatan bawen, kabupaten semarang). Jurnal Pengembangan Kota, 7(1), 1. https://doi.org/10.14710/jpk.7.1.1-14
33. Butarbutar, A. H., Lubis, M. Y., Kalo, S., & Sunarmi, S. (2023). Transparansi dan akuntabilitas dalam kebijakan penentuan tarif biaya transportasi dan akomodasi dalam pendaftaran tanah pertama kali di kantor pertanahan kabupaten Toba Samosir. Locus: Jurnal Konsep Ilmu Hukum, 3(1), 35–51. https://doi.org/10.56128/jkih.v3i1.40
34. Ratrianto, R., Murdapa, F., & Widyawati, R. (2022). Peran surveyor berlisensi dalam percepatan pendaftaran tanah di indonesia. Jurnal Rekayasa Lampung, 1(1). https://doi.org/10.23960/jrl.v1i1.4
35. Utomo, W., Kusbianto, K., & Zuliah, A. (2022). Benefits And Legal Certainty For The Community On Participatory Mapping Services At The Medan City Land Office. Legalpreneur Journal. https://doi.org/10.46576/lpj.v1i1.2636.
36. Tahir, A. (2020). Administrasi publik: Good governance menuju sound government. Bandung: Alfabeta.
37. Hatu, R. A. (2022). Sosiologi pembangunan: Suatu tinjauan prespektif teori dan empirik. Gorontalo: UNG Press. https://repository.ung.ac.id/get/karyailmiah/10083/Buku-Sosiologi-Pembangunan-Suatu-Tinjauan-Prespektif-Teori-dan-Empirik.pdf
38. Mozin, S. Y., & Isa, R. (2021). Optimalisasi pelayanan publik dalam tata kelola pemerintahan desa. Jurnal Ilmiah Administrasi Publik, 7(1), 45–55. https://pdfs.semanticscholar.org/1a23/529e3d1dbec8bc42e8f4fc024ac3abfc453b.pdf
39. Murong, R. (2022). Research on Land Renovation Planning Strategy based on Digital Surveying and Mapping Technology. Frontiers in Science and Engineering. https://doi.org/10.54691/fse.v2i12.3289.
40. Poccard-Chapuis, R., Plassin, S., Osis, R., Pinillos, D., Pimentel, G., Thalês, M., Laurent, F., De Oliveira Gomes, M., Darnet, L., De Carvalho Peçanha, J., & Piketty, M. (2021). Mapping Land Suitability to Guide Landscape Restoration in the Amazon. Land, 10, 368. https://doi.org/10.3390/LAND10040368.