Abstract :

Indonesia’s Law no.1 (2011) necessitates the provision of affordable housing by the government, implicating both public and private sectors. Intermediate commercial housing enterprise, PT Trifecta Adi Perkasa, navigates such a mandate amid various unpredictable elements using scenario planning. This approach involves exhaustive external and internal analyses using PESTEL, Porter’s Five Forces, and Resource-based methods, viewed through a SWOT framework. This multi-phase strategy incorporates first-hand and secondary data assessing current and impending property-related issues. The process culminates in four prospective strategies and an ensuing five-year operational plan, buffering against future uncertainties.

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Keywords :

Commercial housing developer, Property sector, Scenario analysis.

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