Factors Influencing Intention to Adopt Generative AI Tools in Indonesian Enterprise Users

Indonesian enterprises are in the early stage of adopting generative AI tools. A report from Forbes shows that AI companies around the world have raised around $354 billion for Generative AI technology. One of the key drivers of those funding is to capitalize on the growing market demand. Market demand in Indonesia for Generative AI technology is explored by studying the intention to adopt such tools among enterprise users. Quantitative study reveals that perceived ease of use is a factor influencing the user’s intention to adopt Generative AI Tools in Indonesian enterprises. Recommendations for further research includes exploring more predictive factors and reaching broader target audiences for the study.