Evaluation of the Free Halal Certification Program (SEHATI) for Processed Livestock Micro and Small Enterprises (MSEs) in Blitar Regency

The free halal certification program (SEHATI) aims to support the Indonesian government’s goal of having one million halal-certified food and beverage products by 2024 by accelerating the rate of halal certification through the SEHATI program. Blitar Regency has 33,932 micro and small enterprises (MSEs), but only 389 have halal certification, including egg and milk processing products. The research aims to determine the effectiveness of the SEHATI program’s implementation for livestock processing MSEs in Blitar Regency. The study uses mixed methods. Data were collected through questionnaires to 12 respondents, including stakeholders and livestock processing business actors. Data analysis was conducted using descriptive analysis and logic model evaluation analysis. The effectiveness of the SEHATI program’s implementation was the data collected in the research. The results show that the SEHATI program in Blitar Regency, through socialization and assistance to livestock processing business actors, is effective. The logic model evaluation on all indicators shows that the business actors are well-informed, understand well, and strongly agree with the input, activities, output, and outcome of the SEHATI program. The conclusion of the research is that the SEHATI program in Blitar Regency significantly benefits in raising awareness, understanding, compliance, and the number of halal products from egg and milk processing business actors. This indicates the effectiveness of this program in helping livestock processing business actors obtain halal certification.