Analysis of Public Perspective on Oil Fuel Prices Increase and Factors Affecting Intention to Visit Tourist Destination. Case Study: Ciletuh-Palabuhanratu UNESCO Global Geopark

/in /by

Tourism is a phenomenon with a growing sector in many nations, including Indonesia. In 2022, Indonesia experienced a considerable increase in the price of oil fuel (BBM). The rise in oil fuel prices might impact people’s intentions to visit Indonesian tourist destinations. Ciletuh-Palabuhanratu UNESCO Global Geopark (CPUGGp) is one of Sukabumi, West Java, Indonesia’s natural tourism spots. Its location, which is quite far from larger towns such as as Bandung and Jakarta, may be a factor in people visiting in this situation. The purpose of this study is to examine the public various perspectives or points of view on the 2022 oil fuel prices increase in Indonesia, as well as the impact on everyday life and intention to visit tourist destination. This study employs 7Ps analysis, PESTLE, Porter’s Five Forces, and qualitative and quantitative customer analysis. Interviews with respondents were done as part of the qualitative research. In quantitative research, questionnaire was distributed with the requirement that respondents be Bandung City residents between the ages of 20 and 40. The variables included in the questionnaire are based on Theory of Planned Behavior (TPB) by Ajzen, which are Attitude, Perceived Behavioral Control, and Subjective Norms. The questionnaire data were then processed using the SmartPLS 3.2.9 program. According to the findings of this study, attitudes and perceived behavioral control have a positive and statistically significant effect on the intention to visit CPUGGp.

The Influence of Different Ratio of Goat Dung and Lontar Shells (Borassus Flabellifer Linn) Charcoal on the Biochar Briquettes Properties

/in /by

Research goals was to determine the physico-chemical and burning propersties of biochar briquettes with different ratios between goat dung and lontar shell charcoal. Material used were goat dung, lontar shell, tapioca as binder and water. The equipment were kiln drum (pyrolysis drum), grinding machine, hydraulic pressor, briquette stove, infrared digital thermometer, digital hanging scales, digital sitting scales. Variables measured were density, moisture, ash, volatile matter, fixed carbon, calorific value, burning rate and burning resistance. Analysis of variance was applied to determine the influence of treatment on the variables measured. Result of analysis showed that treatment had a very significant (P<.01) on moisture, ash, volatile matter, fixed carbon, calorific value, burning rate and burning resistance, but no significant (P>.05) on density of biochar briquettes. More proportion of goat dung charcoal generated the biochar briquettes with properties more ash content, lower fixed carbon, higher volatile matter, reduced calorific value, faster burning rate, shorter burning resistance. It can be concluded that the physico-chemical and burning properties of the biochar briquettes generated in this study did not meet the standards according to SNI 01-6235-2000. In this case, however, the best ratio is 25% of goat dung charcoal and 75% of lontar shell charcoal.

The Impact of Slow and Circular Fashion Concept on Consumers Purchase Intention

/in /by

: Slow and circular fashion concept is a concept that used in fashion industry referring to company or brand that produced clothes in sustainable practices, including reducing waste, extending lifespan of products, and priority responsible manufacture. As the textile manufacture is one of the biggest industry that producing waste, many people start to aware of this problem, especially millennials and gen Z. Many fashion brand are starting to apply sustainability process on their manufacture, including applying slow and circular fashion concept. As a sustainability brand, they tend to use value-based pricing on their pricing strategy, so the price range is middle to high. The brand wanted the value they offer to the consumers is delivered well and they tried to encourage people to be responsible consumers. However, the one who have awareness of environment concern are millennials and gen Z who have middle to low purchasing power. This generation sees the value that sustainability brand’s offer is not appeal to them even though they know the brand mission and vision. This study aimed to identify factors that influence the consumers purchase intention on slow and circular fashion concept. This study using quantitative methods and descriptive statistic as data collection methods. The data were obtained from questionnaire that were distributed to 200 respondent.

Propose an Optimum Stocks Portfolio Using Markowitz Modern Portfolio Theory in Educational Endowment Fund Management (Case Study of XYZ Institution)

/in /by

XYZ institution is a Public Service Agency in Educational Sector, focused on giving the scholarship in master and doctoral programs level domestically and abroad, also in many affiliated researchers funding programs. The effect of granting scholarships and research funding produces an extraordinary output for the country. It was successfully increased the quality level of education in Indonesian society, also with the Indonesian Human Development Index. With a great accumulated amount of asset under management in fiscal year 2023, XYZ institution have a really big opportunity to maximize the investment return and give all Indonesia’s citizens an equal chance of pursuing the higher education.

Markowitz Modern Portfolio Theory (MPT) is utilized to construct an optimal stocks portfolio for XYZ institution. The proposed stocks portfolio seeks to find a combination between high-growth stocks that have the potential to increase in value and stable dividend-paying stocks that provide income stability. The goal is to maximize the overall investment portfolio returns while taking its risk tolerance and investing objectives into consideration. Diversification was done by investing in a diverse range of companies across sectors and asset classes, reducing exposure to single asset risk. The proposed optimum investment portfolio provides XYZ institution a diversified allocation of assets, consisting of a portion in Time Deposits at 36,68%, Government Bonds at 34,10%, Corporate Bonds at 27,21%, and Stocks at 2%, which is constructed in a form of Aggressive Strategy, Moderate Strategy, and Defensive Strategy. The stocks selection resulting the best five stocks composition in Moderate Strategy which consist of BBNI at 20,17%, BJBR at 19,54%, PTBA at 20,15%, ADRO at 19,67%, and INDF at 20,47%, projected could give a return contribution at 6,60% with the lowest given risk of 26,83% from the stocks portfolio and could generate a 7,15% to the overall investment portfolio return.

Marketing Strategy to Increase Brand Awareness: A Study Case on Digital Loan Application

/in /by

Indonesia’s fintech industry has continued to experience rapid growth and will emerge as a key participant in the country’s financial sector by 2022-2023. Fintech is an abbreviation for financial technology, which refers to the use of technology to improve the efficacy of financial systems and provide financial services. Indonesia is an ideal environment for the growth of fintech companies due to its large population and swiftly expanding middle class. The widespread adoption of smartphones and internet access has contributed to the expansion of fintech in the nation. The Financial Services Authority (OJK) has implemented measures to promote innovation, safeguard consumers, and maintain financial stability. These rules have facilitated the operation of fintech firms and attracted investment. In Indonesia, mobile payment solutions are one of the fastest-growing areas of fintech. In banking industries, technology is beginning to transform the banking process from traditional banking to digital banking, in which consumers must deliver through innovative technologies such as mobile and internet banking (Abbasi & Weigand, 2017). This issue may be remedied by the emergence of fintech lending. This was bolstered by the high mobile subscription and internet penetration rates relative to Indonesia’s population, which subsequently presented a tremendous opportunity for fintech lending platforms.

Do Firms Change the Working Capital Management Policy During The Covid-19 Pandemic? Case of Transportation & Logistics and Healthcare Industries in Indonesia

/in /by

This study explores the crucial role of working capital management in balancing profitability and risk for companies. Economic conditions and sector-specific fluctuations in GDP influence working capital decisions. The transportation and logistics industry faced challenges with reduced demand, while the healthcare industry dealt with increased demand and longer payment collection periods during the pandemic. Using panel data regression on healthcare and transportation companies listed on the Indonesia Stock Exchange from 2017 to 2021, the study examines the impact of working capital management on profitability. Findings show significant correlations between working capital components and company profitability in both sectors. Specifically, before the pandemic, Days Sales Outstanding (DSO) positively affected Return on Assets (ROA), while Working Capital Financing Policy (WCFP) had a negative impact. During the pandemic, DSO and Working Capital Investment Policy (WCIP) positively influenced ROA in the transportation sector, while WCFP negatively affected it. In the healthcare sector during the pandemic, both DSO and Days Inventory Outstanding (DIO) positively affected ROA. For Net Profit Margin (NPM), the significance of working capital variables changed during the pandemic in the transportation sector, with DSO negatively impacting NPM, while WCIP and WCFP had a positive effect. In the healthcare sector during the pandemic, WCIP positively correlated with NPM, while WCFP had a negative correlation. Effective working capital management is essential for companies to navigate economic fluctuations and ensure uninterrupted operations.

Proposed Marketing Strategy to Increase Sales of Djakarta Transport Jaya

/in /by

PT Djakarta Transport Jaya faced profit problems five years ago, one of which was the lack of knowledge about the right marketing strategy and limited access to a wide marketing platform. The author conducts quantitative research through surveys and in-depth interviews with new potential market segments that can help PT Djakarta Transport Jaya increase sales in the B2B market. The author also analyzes the factors that can influence the buying interest of new market candidates of PT Djakarta Transport Jaya. The results of this research are expected to be a solution for PT Djakarta Transport Jaya in increasing profits through the implementation of appropriate marketing strategies and optimization of access to extensive marketing platforms. Thus, PT Djakarta Transport Jaya can reach new potential markets and increase its competitiveness in the B2B market. The analysis was conducted internally using: Segmenting, targeting and positioning, Marketing mix, VRIO Framework and Business Model Canvas, as well as external analysis consisting of Porter 5 forces, PESTEL analysis, Competitor analysis and Consumer analysis. The results of the author’s research, PT Djakarta Transport Jaya can emphasize a wide reach to remote areas by upholding the speed and security of shipments on social media platforms. Using social media marketing such as the use of IG ADS, FB ADS and TikTok to reach new consumers by highlighting the completeness of the fleet. Focus on a sophisticated tracking system and service activities carried out by SDM Djakarta transport jaya. Strengthening social media content with interesting topics such as technological innovations such as IoT which is used to monitor the performance and punctuality of vehicle trips to increase customer satisfaction and lastly Keeping prices competitive with competitors in order to attract new customers and retain old customers.

Cytotoxic Test of Ethanol Extract of Bintaro Fruit and Peel (Cerbera odollam Gaertn.) against Artemia salina Leach Larvae

/in /by

Bintaro (Cerbera odollam Gaertn). Plants belonging to the Apocynaceae family have properties such as antifungal, insecticide, antioxidant and antitumor. Bintaro fruit contains alkaloids, flavonoids, terpenoids, tannins and saponins. Bintaro plants are poisonous because they contain alkaloid group compounds which are toxic. This study aims to obtain data and information regarding the toxicity ratio of bintaro rind and bintaro fruit (Cerbera odollam Gaertn.) to Artemia salina Leach larvae by determining the value of Lethal Concentration 50 (LC50). This type of research was experimental with quantitative methods, using Artemia salina Leach larvae. Each extract was divided into 4 concentration groups. In the ethanol extract of bintaro fruit peel, namely at concentrations of 500, 1000, 1500 and 2500 ppm. Meanwhile, bintaro fruit extract at concentrations of 1000, 1500, 2000 and 2500 ppm, each of which was carried out 3 replications with 10 larvae. Data analysis using probit analysis showed that the ethanol extract of bintaro fruit peel (Cerbera odollam Gaertn.) had LC50 = 701.455 μg/mL which was categorized as toxic. Meanwhile, the ethanol extract of bintaro fruit (Cerbera odollam Gaertn.) has LC50 = 1199.5 μg/mL which is categorized as nontoxic.

Proposed Customer Acquisition Strategy for Mobile Banking Application

/in /by

Digital technology has produced numerous benefits and simplified workers. Nonetheless, this exponential growth in digital technology has increased competition, significantly impacting the finance industry. This significant development in banking presented a vast opportunity that had to be carefully analysed and managed, resulting in intense competition among digital banking products such as mobile banking services, which have helped macro, micro, and small enterprises in Indonesia gain access to more convenient financial services. A regional bank owned one of Indonesia’s provinces, launched a successful mobile banking app with revolutionary features that made transaction easier. The bank updated their mobile app in 2022 as part of their ongoing implementation change from a focus on products to one on customers. In response to user feedback, the new version enhances consumer experience in terms of UI UX and other factors. However, once a market-leading application ranked among the top 10 digital banking products in Indonesia, the mobile banking is presently experiencing a decline in the number of app activations and is being replaced by competitors. Additionally, the bank has difficulty measuring the mobile banking’s digital marketing campaigns. Beginning with an internal and external analysis, a customer acquisition strategy was proposed for mobile banking services product utilizing the RACE planning framework and a digital marketing implementation strategy.

Proposed Project Management Maturity: A Study Case of Incinerator Project Delivery in Indonesia

/in /by

An Indonesian waste treatment plant manufacturer company experienced several issues related to delivery project of the product Incinerator. The issues occurred mainly resulted in the project delay and cost overruns, which potentially impacted negatively to the project success. A company performance of running project can be measured in the form of Project Management Maturity analysis, it is can be interpreted as an organization’s capability to manage projects successfully utilizing a standardized practice that has been improved and enhanced through time. The objectives of this research are to identify the root causes of the business issue, assessing the project management maturity of the company, formulate the proposed solutions, and developing the implementation plan.

The assessment of the maturity level is done based on the PMBOK project management knowledge area that relevant to the business issue, namely Project Risk Management, Project Schedule Management, Project Resource Management, and Project Communications Management. The data analysis of this research involves gap analysis and root cause analysis. An analysis that related to the gaps between the existing condition and the next maturity level is conducted to identify the areas of improvement the company need to address. Furthermore, the root cause analysis is conducted to determine the root causes of the business issues.

The result of the data analysis is then utilized to formulate the proposed solution for improvement and the implementation plan. The proposed solutions in this research are to develop a proper risk management practices and documentation, implement scope management, development of project scheduling, and improvement of project team management regarding the development of resource management and communications management.