Commercalization of Sun-Based Fishing Lights to Improve the Fisherman’s Economy in the Horse Area, East Java, Indonesia

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Fish Light is an innovation that uses solar panel lights with fishing techniques that have advantageous properties where fish are drawn to optical light stimulation in aids like lighting from lamps with electricity produced by Fish Light products so that fish catch fish more readily. reach out, gather, and seize. The goal of the project is to provide fishermen with the technology and catch maps they need to capture fish at a reasonable cost. Another objective of this research is to foster an entrepreneurial spirit to provide independent revenue for the University of Jember. It is envisaged that this would enable fishermen to replace energy sources from lights, which have an effect on boosting the income and profits of fishermen. Utilizing cutting-edge research and development techniques, the Horseshoe Area uses interviews, documentation, and light fish production to meet fishermen’s demands. Fish Light is produced using cutting-edge research and development techniques for fisherman in the Horseshoe Area, with interviews, documentation, and manufacturing tailored to their needs. Applying the findings of the Fish Light innovation research is quite doable. They can provide for the demands of fishermen in a sustainable and ecologically responsible way. The Fish Light device has undergone successful testing for its utility on fishermen in Muncar Village. The product is prepared for widespread usage and commercialization. Through a product resonance program that goes straight to fishermen in the Horseshoe Area and digital commercialization via a marketplace, the light fish product commercialization scheme is carried out. Using the right technology to raise the value of natural resources and boost the livelihood of fisherman Fish Light promotes SDG 7: Providing everyone with access to cheap, ecologically sustainable energy.

The Influence of Reading Habits and Vocabulary Mastery on English Writing Skills

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The purpose of this research is (1) to determine the influence of reading habits and vocabulary mastery on the English writing ability of high school students in East Lampung Regency. (2) to determine the influence of reading habits on the English writing ability of high school students in East Lampung Regency, (3) to determine the influence of vocabulary mastery on the English writing ability of high school students in East Lampung Regency. This study is a survey conducted in high schools in East Lampung Regency during the academic year 2020/2021. The sample consisted of 85 randomly selected students from several public high schools in East Lampung Regency. Data collection was carried out through questionnaires. Data analysis included descriptive statistics, validity tests, reliability tests, and multiple regression analysis. The research results indicate that (1) There is a significant combined influence of reading habits and vocabulary mastery on the English writing ability of high school students in East Lampung Regency. This is evidenced by the obtained significance value (Sig.) of 0.000 < 0.05 and the computed F-value of 14.573. (2) There is a significant influence of reading habits on the English writing ability of high school students in East Lampung Regency. This is evidenced by the obtained Sig. value of 0.000 < 0.05 and the computed t-value of 3.779. (3) There is a significant influence of vocabulary mastery on the English writing ability of high school students in East Lampung Regency. This is evidenced by the obtained Sig. value of 0.008 < 0.05 and the computed t-value of 2.705.

A Comparative Analysis of the Most Prioritize Five Bold Moves Strategy in Telkom Indonesia

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Telkom Indonesia is a state-owned telecommunications company in Indonesia that operates in the telecommunications industry. As a digitally transformed telecommunications company, Telkom needs to be agile in facing the dynamics of the industry. Telkom Indonesia has launched Five Bold Moves, which are five major strategies, to become a world-class telecommunications (telco) company. In general, these five major strategies are implemented by investing in telecommunications infrastructure and digital platforms in a balanced manner to meet shareholder aspirations and address industry challenges, such as the sustainability of Telkom’s business in the future and improving the company’s valuation and profits.

The objective of this research is to determine the hierarchical structure of criteria, sub-criteria, and key alternatives in the selection of the Most Prioritized Five Bold Moves Strategy in Telkom Indonesia. This study employs the Analytic Hierarchy Process (AHP) method with the assistance of the Expert Choice application. The research subjects are employees of Telkom Indonesia, and the number of participants in the study is 31.

The results of the research indicate that competitive advantage and strategic are the main criteria for selecting the Most Prioritized Five Bold Moves Strategy in Telkom Indonesia. And for The main alternatives indicate that “fixed and mobile collaboration (FMC)” and “data center Co” have a dominant influence in the hierarchy structure. The suggestion that the researcher can convey related to the results of this study is to add alternatives to similar research and combine the Analytic Hierarchy Process method with other Multi Criteria Decision Making techniques enabling decision-makers to make informed choices regarding their implementation. This research contributes to the strategic management literature by offering a comparative analysis of Telkom Indonesia’s five bold moves strategies using the AHP model. The findings provide valuable recommendations for Telkom Indonesia’s management team and serve as a basis for further research in the field of strategic decision-making in the telecommunications industry.

 

The Influence of Interactivity and Ephemerality of Instagram Advertisements in Shaping Perceived Value and Behavioral Intention

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Instagram stands out as a prominent platform, offering companies a valuable space to promote their offerings to a vast and diverse audience. To capture consumer interest, Instagram advertisements now incorporate innovative interactive features and ephemeral effects, enhancing their appeal and engagement. The objective of this study is to examine the influence of interactivity and ephemerality of instagram advertisements in shaping perceived value and behavioral intention. A quantitative research approach was employed in this study. Data from 239 participants were gathered through an online survey and analyzed utilizing SmartPLS 3.2.9 software employing Structural Equation Modeling. The findings indicate that the interactivity and ephemerality of Instagram Stories advertisements significantly influence three types of perceived value such as utilitarian, hedonic, and social value among female consumers of the fashion brand HeyLocal. Furthermore, these perceived values motivate positive behavioral intentions such as the intention towards social media activities, online search, and brand purchase. In contrast to social value, it was found that utilitarian and hedonic value do not directly impact brand purchase. In addition, our research revealed that consumers’ purchase decisions can be reinforced through their engagement in social media activities and online information search.

The Effect of Social Media Marketing Activities on Brand Loyalty and Willingness to Pay Premium Price: Brand Equity as Intervening Variable and Income Level as Moderating Variable

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Currently, the Indonesian society cannot be separated from the need for the internet, which serves various purposes to facilitate their daily activities. The internet is used for accessing information, communication, education, entertainment, as well as business needs. By the end of 2022, the internet was predominantly used for exploring social media and streaming video. One of the companies that provides video-on-demand (VOD) streaming services popular among the Indonesian population is Viu. Viu utilizes marketing activities through social media, including on TikTok. This study intends to investigate the influence of social media marketing activities (SMMAs) on brand loyalty (BL) and willingness to pay premium price (WPP), with brand equity in terms brand awareness (BA) and brand image (BI) as a mediating factors and income level as a moderating factor. The research adopts a quantitative method with a causal approach. The population for this study comprises all followers of Viu’s TikTok account and Viu users. Purposive sampling, a sample selection technique based on specific considerations, is employed. Data collection is conducted through online questionnaires via google form. The data analysis technique utilized in this study is SEM-PLS using SmartPLS 3.2.9. The research findings indicate that SMMAs have a positive and significant influence on brand awareness and brand image. Brand awareness does not affect brand loyalty and willingness to pay premium price. However, brand image has a positive and significant influence on brand loyalty and willingness to pay premium price. Brand loyalty has a positive and significant influence on willingness to pay premium price. Brand awareness does not mediate the relationship between SMMAs and consumer willingness to pay a premium price, but brand image mediates this relationship. Furthermore, income level strengthens the relationship between brand loyalty and willingness to pay premium price.

Process Improvement in PT. Docil Berkah Abadi Using Business Process Improvement (BPI) Framework

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PT. Docil Berkah Abadi is a retailer that offers motorcycle accessories, primarily windshields, via e-commerce, resellers, distributors, and an offline store. Additionally, subsidiary companies sell additional varieties of accessories. Mission of this organization is to dominate the market for motorcycle accessories in Indonesia and to innovate our products via subsidiary companies. PT. Docil Berkah Abadi has serious problems in its business process because the previously running business processes are not effective and result in too large fixed costs incurred by PT.Docil berkah Abadi This is the time from the beginning of the order acceptance until the goods are sold too long. The number of employees who have been discharged does not correspond to the salary costs already incurred by PT. Docil Berkah Abadi This is a very expensive rental because you have to store a lot of stock.

The aim of this study is to improve business processes by understanding the roots of the problem with Root Cause Analysis (RCA) and improve the business process with Business Process Improvement. (BPI). The author uses five whys on Root Cause Analysis (RCA) analysis and performs identification on business early processes, and improves business by streamlining with Bureaucracy Elimination and Upgrading.

This study was conducted using qualitative methods. The researchers conducted in-depth interviews with several divisions of the company to gain insight into the business processes of the enterprise. The results of the interviews showed that the business processes used by the company are still less accurate. Using interview insights, the researchers built a new process business using flowchart.

Social Media Utilizations in SMEs Context: Review Paper

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Numerous comprehensive investigations have been carried out regarding social media usage, yet the factors driving its adoption within organizations, particularly small and medium-sized enterprises (SMEs), remain unclear. Specifically, internal, and external social media usage. Previous studies have predominantly concentrated on individuals or the use of social media by large corporations. As a response, the present review seeks to provide an encompassing perspective on the utilization of social media and its advantages for SMEs. It systematically combs through pertinent research articles on the integration of social media within SMEs, drawing from reputable databases like Web of Science and Scopus. This search employs specific keywords such as (“social media” OR “Facebook” OR “Twitter” OR “Instagram” OR “social networking sites” OR “External social media” OR ” Internal social media”) AND (entrepreneur* OR “SME” OR “small business” OR “small and medium”). The ensuing articles scrutinized in this review delve into the subsequent aspects: (1) the objectives driving social media employment in SMEs, (2) the publication year, (3) authors’ nationalities, (4) publishing journals, and (5) how the present research enriches the existing literature by furnishing an exhaustive assessment of viable options and pinpointing gaps in research. Consequently, this exploration offers researchers and innovators enticing prospects to cultivate new strategic implementations by extensively examining the significance of social media and its multifaceted advantages across various dimensions of SMEs.

Evolution History of Chinese Han Nationality Reflect Great Integration of Chinese Nation

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Based on the importance, necessity and feasibility of the great integration of Chinese Nation, this paper expounds the concept and origin of Nation. On this basis, the origin of the Han Nationality, the evolution of the Han Nationality carried on the historical retrospection and the historical context, the evolution of the Han Nationality was elaborated in detail. The evolution characteristics of the Han Nationality are analyzed in detail, pointing out that the Han Nationality originated from the Huaxia Nationality, dating back to the middle and upper reaches of the Yellow River during the period of Three Emperors and five emperors. According to the development of time, in the long course of history, the Han Nationality had constantly blended and integrated with the surrounding residents in the process of development. Through detailed analysis, it had been found that the Han nationality and other ethnic minorities in China share the same root, same origin, same ancestor and same lineage, which provides the theoretical basis and practical historical facts for the great integration of the Chinese nation. It provides historical evidence for the feasibility, importance and urgency of the great integration of the Chinese nation.

The Framework of RBL-STEM Learning Activity: Improving Students’ Climate Change Literacy in Solving the Problem on Forecasting the Nutrition Supply of Hydroponic Plants with GNN

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This paper aims to develop the learning activity framework for the RBL model integrated with the STEM approach, especially in improving the students’ climate change literacy in solving the problem on forecasting the nutritional supply of hydroponic plants using machine learning of GNN technique. It is using qualitative research which involves some bibliography study and analytical study. The findings are presented in a table containing six stages, namely stages 1-6. Each stage explains how students learn to collect data using IoT software, namely Thingspeak to collect some agriculture data, and by using Python under Google Colab platform we implement Graph Neural Networks (GNN) in RBL-STEM learning model. The main findings of this research related to RBL-STEM learning is to develop the learning activity framework in solving the problem of forecasting the nutritional needs of hydroponic plants using Thingspeak and google colab software to improve students’ climate change literacy described in stages 1-6. This research also included the development of a framework in improving the students’ climate change literacy in solving the problem on forecasting the nutritional supply of hydroponic plants using. The implication of the findings of this study is that the learning activity framework is ready to be continued in the process of developing RBL-STEM teaching materials to improve students’ climate change literacy in solving the problem on forecasting the nutritional needs of hydroponic plants machine learning of GNN technique.

The Development of Social-Emotional Psychology of Students from Broken Home Families at Senior High Schools in Palu City, Indonesia

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This study aims to identify and analyze the psychology of social-emotional development of learning Islamic religious education of broken home families to students, then examine the process of approaching Islamic religious education learning of broken home families to students, as well as analysis of learning outcomes of Islamic religious education of the broken home families to students at senior high schools in Palu. This study used a descriptive qualitative approach; the data collection techniques were observation, interviews, and documentation. Then, it is technically analyzed using data reduction, data presentation, and data verification, and ends with conclusions showing that the psychology of socio-emotional development in broken-home families at senior high schools in Palu shows that the role of Islamic religious teachers can all be handled properly so that students are polite with teachers, responsible for doing assignments, motivated, and obedient to school rules. The learning approach applied to broken home families for senior high schools starts from determining the material to determining learning media sources following the content of the 2013 Curriculum with five forms of approach, namely habituation, psychophysics, rational, dynamic, functional, and exemplary. Then, in analyzing the learning outcomes of students from broken-home families at senior high schools in Palu, there is a difference, but not too much. This is due to social-environmental differences that can psychologically affect learning achievement.