Proposed Marketing Strategies for Increase Sales by Increasing Purchase Intention for Vokraf Classes

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Industry 4.0 may result in the loss of 35% of jobs over the next five years due to the greater utilisation of digitization, as stated by Monovatra Predy Rezky (2019). It is possible that this number will approach 75% within the next ten years. The replacement of human labour by automated technologies and ever-more complicated algorithms is happening at an alarming rate. Because of this, the production process will become more efficient, and there will be a lower need for people in the distribution phase. The transition of industries requires the teaching and retraining of human resources in order to be successful. The technologies of Industry 4.0 require a specific set of skills and areas of knowledge from its users. Vokraf solves these issues by offering lessons in creative sectors to solve individual issues, give possibilities for potential students, and improve online education systems. The purchase intention of Vokraf has been hampered by poor marketing and promotional efforts. It’s possible that the platform is not reaching its intended audience, which may discourage course enrollment. The objective of this research is to determine the factors that influence purchase intent for this company and to recommend marketing strategies that will increase sales of Vokraf class. This study will include both quantitative and qualitative research techniques. As part of the quantitative techniques, a questionnaire will be sent to the respondent who could end up being a customer, the results of this survey questionnaire as supporting data for the author for the study, which was preceded by literature data and internal and external analysis. The result of this research Vokraf purchasing intention factors. Brand Awareness, Advertising, and Sales Promotion strongly affect purchasing intention. Vokraf’s online educational platform must leverage its knowledge to deliver courses that satisfy its target audience’s demands and interests for brand promotion. Vokraf’s online educational platform must meet its target audience’s needs for brand promotion. Vokraf may adjust its social media strategy to its brand, market, and advertising goals. Showcase Vokraf’s engaging personalised lessons. Vokraf may offer many payment and pricing tiers for different consumer groups and budgets to lessen customer financial strain for sales promotion. Vokraf sells personalised education via social media. Cost and payment options allow Vokraf to enrol more students. As internet infrastructure improved, Vokraf increased their online advertising reach. Affordability may diminish market competition. Specialists and customised training help Vokraf compete with other platform.

Proposed Business Strategy for Company X

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In 2019, Covid outbreak affect business situation that leads to decline due to lockdown and economic fall. However, Covid-19 pandemic create opportunity for IT sector to grow. Reflect the situation, in 2020 to 2021, company X suffered loss in income as of minus 903,167,461 rupiahs. The company suffer 5.33% and 9.16% revenue decrease in 2021 and 2022, and target revenue was not achieved. This research is conducted to assess internal and external factors that affect company X profitability and formulate strategy based on the problem occurred. This research is using qualitative approach with data collected through literature review, observation, and in-depth interviews with company X.

Proposed Marketing Strategy for Increase Sale of PT. Biops Agrotkekno Indonesia

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The objectives of this research are to evaluate the market segmentation of PT. BIOPS Agrotekno Indonesia and looking for opportunities to increase sales by reaching potential markets with new segmentation, targeting and positioning in the form existing business and to propose a new marketing strategy for PT BIOPS Agriculture to continue to grow without spending additional investment capital, but by utilizing existing assets to increase sales of PT BIOPS agriculture Indonesia. The author collects primary data by conducting interviews. As part of the preliminary research, the author interviews 10 individuals who have an interest in agriculture. The author employs a qualitative research methodology, utilizing in-depth interviews with the owner, management, and potential customers of PT. BIOPS Agrotekno Indonesia to explore the proposed solution. Additionally, the author conducts interviews with individuals in the hospitality industry to obtain relevant answers to the research questions at hand. The analysis conducted in this research consist of external analysis (Porter 5 forces, PESTEL analysis, competitor analysis, consumer analysis), internal analysis (STP, marketing mix, VRIO analysis, value chains analysis, BMC), SWOT analysis, TOWS analysis and QSPM. Based on the research results, it can be concluded that the sale of precision agricultural products for PT. BIOPS Agrotekno Indonesia is influenced by factors such as trust, service quality, and product quality. To enhance the marketing strategy and boost the sales of precision agricultural products, the company can implement the following strategies in the Case Study of PT. BIOPS Agrotekno Indonesia: (1) maximize promotional channels to reach untapped potential market segments, (2) leverage Encomotion awards and political support for specialized training targeting millennials interested in agricultural technology, and (3) improve promotion channels to deal with increasing competition in the market.

Antioxidant Activity, Nutrient Analysis and Sensory Evaluation of Coconut Apple

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The Coconut Palm is species of a palm tree, Cocos nucifera, that grows to about 30 meters tall and is significantly cultivated in tropical climates. Six hundred species in the palm circle of relatives Arecaceae, and its miles the simplest extant species in the genus Cocos. This study to be determine the antioxidants, Nutritional (vitamin c, Crude fiber, Moisture and Ash content) and Sensory parameters of Coconut apple. The result showed as antioxidant activity by DPPH Method showed as 19.80% %, Total antioxidants activity by FRAP method is 315.27 of inhibition against free radicals. whereas Vitamin C content is 10.95 mg/100gms; Crude Fiber (1.98%) and Ash content (30.2%), Moisture content (28.8%); Sensory evaluation showed that Dried coconut apple scored the highest on the 5 point hedonic scale with aroma (2.75), taste (4.0), texture (3.90), overall acceptability (3.55) compared with the Fresh coconut apple. Coconut apple helps in easy digestibility, boosts immunity, dissolves kidney stones, proper insulin secretion to diabetic patients, protects from cancer, reduces the risk of blood clots and heart attacks. Due to presence of high antioxidant activity in coconut apple helps in preventing cellular damage in the body.

Extraction and Native PAGE Separation of Phycobiliproteins from Some Cyanobacteria Collected from Their Natural Habitats

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Phycobiliproteins are a group of coloured proteins present in cyanobacteria and algae. They can be divided into three types based on their absorption spectra. These are phycocyanin, phycoerythrin and allophycocyanin. These pigment proteins are used as potential natural colorant in chewing gums, candies, soft drinks, dairy products and cosmetics like lipstick and eyeliners. They are also extensively commercialized for fluorescent applications in clinical immunological analysis. The phycobiliproteins from cyanobacteria have also been reported to have ant-cancerous, anti-inflammatory and antioxidant properties. In view of the increasing demand of these fluorescent pigments, it becomes important to find new species of cyanobacteria and exploit them for their phycobiliprotein content. In present work some commonly available cyanobacteria were collected from their natural habitats and analysed for their phycobiliprotein content. The extraction of phycobiliprotein was done in phosphate buffer and quantitative analysis of the pigment components was done. The study showed that all the cyanobacteria are the potential source of phycocyanin whereas phycoerythrin is significantly present in species of Lyngbya and Oscillatoria. The phycobiliprotein components were separated on Native PAGE which can be partially purified by electroelution. The percentage loss of phycobiliprotein content in stored cyanobacterial biomass for two months showed that phycoerythrin was more stable in Lyngbya and Oscillatoria as compared to the phycocyanin. The species of Scytonema showed good amount of phycocyanin content whereas allophycocyanin was significantly present and was stable in Aulosira sp.

Financial Feasibility Study on Antam Pongkor Low-Grade Gold Ore Mine After Implementing Business-Level Strategy

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The Pongkor Gold mine is under Production Operation Permit until 2031 while existing feasibility study stated that Pongkor gold Mine only have economical number until 2025 with ore volume in 1.5 million wmt and ore grades above 4 gpt. Pongkor Gold Mine has resources in low-grade gold ore (below 4 gpt) in 1.9 million wmt with the grades is 3.61 gpt. Having a gap period between mining permits (until 2031) and the latest feasibility study (until 2025) and abundant resources in low-grade gold ore, provides research opportunities to finding how to formulate business strategy level for Pongkor Gold Mine in order to maximize gap period by processing low-grade gold ore. This study started with business situation analysis, with VRIO and Internal Factor Evaluation (IFE) Matrix are conducted for internal analysis, while PESTLE (Political, Economic, Sociocultural, Technological, Legal, and Ecological) analysis, Porter’s Five Forces framework and External Factor Evaluation (EFE) matrix are conducted as external environment analysis. The result shown Pongkor Gold Mine in region V in internal-external (IE) matrix, the region indicated that hold and maintain strategies are suitable for Pongkor Gold Mine. Study continued with Porter generic competitive framework to define the strategy that most suitable with Pongkor Gold Mine condition. The result shown cost leadership strategy is the most suitable strategy with the detailed strategy are (i) implement a cost reduction program every year, (ii) substitute retired organic workers (permanent Employee) with outsourced or contracted workers, (iii) limiting investment only to things that have a direct impact on revenue and (iv) long-term contract in heavy equipment. The impact of these strategies will calculate in financial feasibility study. Financial feasibility study uses financial criteria of Net Present Value (NPV), Internal rate of return (IRR), and payback period (PBP). The results shown NPV in 25.33 million US$, IRR in 52.2% and payback period in 21 months, these number indicated the Pongkor project extension is feasible. This study also intended to determine the most affecting variable to the NPV by conducting sensitivity analysis. The results shown the extension project is feasible as long as the gold price not declined more than 18.4% from the base, production cost (COGS) not increased more than 22% and the productivity not decreased more than 16.94% from the base.

Determine the Optimal Capital Structure of PT Indofood CBP Makmur Tbk (PT. ICBP)

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The food and beverage industry is a very large industry both nationally and globally. In Indonesia, the government’s investment realization in the food and beverage industry reached IDR 19.17 trillion. One of the giant food and beverage companies in Indonesia, namely PT ICBP, is one of the largest contributors to Indonesia’s GDP in the food and beverage sector. But the problem occurred in 2020 when the COVID-19 pandemic hit. Apart from the pandemic, in 2022 there was a war between Russia and Ukraine which disrupted the global supply chain. The company’s decision to acquire PCL needs to be questioned because looking at the company’s financial condition, the capital structure of the firm is not in an optimal position. Therefore, this research was conducted with the aim of obtaining optimal capital structure and providing recommendations for strategic steps for PT ICBP. The results obtained are that in 2022 the debt level of the company is not on the optimal capital structure. Therefore, the authors carry out a scenario analysis of the company’s capital structure based on the base scenario where the future financial position will develop, such as the author’s estimation, the best scenario and the worst scenario. The optimal capital structure is obtained if the debt is at the level of 85% for the base scenario, 45% for the best scenario, and 40% for the worst case. With this capital structure, company achieve its maximum firm value. Companies must reduce debt levels according to the framework that Damodaran recommends, namely investing using new equity or retained earnings.

Proposed Improvement of the Contract Award Process in Contracting and Procurement using Lean Six Sigma Methodology (A Case Study of an Oil and Gas Company in Indonesia)

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Oil and gas (O&G) production is crucial for Indonesia’s economy, and Company XYZ is actively involved in O&G exploration and production in three operational fields. Effective contracting and procurement procedures are essential for timely access to equipment, services, and materials while minimizing costs, delays, and risks. O&G procurement involves various responsibilities such as procuring drilling rigs, equipment, seismic services, and transportation. Insufficient planning in these processes can lead to project delays, increased expenses, and lower profitability. To address these challenges, the research proposes implementing Lean Six Sigma principles with the DMAIC methodology to improve the contracting and procurement process. In the Define phase, the current state of the contract award process is identified through process mapping. The Measure phase evaluates the internal contract routing approval performances, highlighting variations in completion time for IRS documents. The Analyze phase identifies factors contributing to redundancy, including lack of digitization, absence of a contract control system, time-consuming processes, and a complicated routing process. The Improve phase recommends three solutions: implementing a contract monitoring and control system, streamlining the contract approval routing process, and digitizing the contracting and procurement processes. These solutions aim to improve efficiency, coordination, and decision-making, ultimately enhancing the contract award process, reducing delays, and increasing operational effectiveness and profitability. The Control phase ensures the sustainability of proposed solutions through regular monthly reviews to assess the effectiveness of the control plan and make necessary improvements.

Replacement Analysis for Replacing One of Revenue Stream Fuller Smoketown

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PT Mahajana Boga Semesta is a company engaged in the provision of food and beverages as well as hospitality. After the pandemic ended and the people were free to be active, the company decided to expand its t-customer business line by establishing a restaurant in the city of Bandung with the trademark Fuller Smoketown. To bring innovation that is different from other restaurants, Fuller Smoketown focuses on developing food variants whose cooking process uses the smoking method. Apart from that, the company has also embedded facilities that other restaurants do not have, such as VIP rooms which can be used as a place for meetings, meals, and karaoke. This VIP room is equipped with karaoke facilities that are appropriate and equivalent to karaoke places in general. At the beginning of the opening of the Fuller Smoketown restaurant, this VIP room became the prima donna and was in great demand by consumers but in the second month and so on the interest in this VIP room actually decreased and did not show any business growth until in the end after 1 year of operation the company planned to close the business line VIP room and replace it with a new line of business, namely leasing business space to third parties. The company is still hesitant to realize this plan due to considerations of cost and revenue issues whether it is comparable to closing the old line of business and replacing it with a new line of business. In this study the author will try to provide an explanation of this plan by using replacement analysis with the indicator NPV, IRR, and Payback period. so that it can assist companies in making decisions regarding the replacement of old business lines with new business lines.

The Social Impact of Nonviolent Communication

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Peace is a human necessity and a pillar of concentration for a prosperous existence. For the purpose of bringing peace, stability, and stability, use a variety of tools and techniques to accelerate and assure progress towards this objective, and make it a regular mechanism. The working factors are arranged sequentially, and the specific objective is reached; sadly, in our country and among our peoples, this has not yet been achieved.

Since the last half century, efforts, plans, and mechanisms for peace and stability have not produced the desired outcomes. On the one hand, the problem lies in the employed mechanisms; on the other hand, it has been observed in the correct and appropriate operation of all aspects of these mechanisms; one of these aspects is the use, promotion, and spread of nonviolent language.

There will be peace and stability among people if peaceful language and literature are used in all aspects of human existence, from school to college, from community to government, and from home to home. The user has contributed, and future generations will inherit a legacy of a tranquil literary and social language.