Proposed Marketing Mix Strategy to Improve Brand Awareness of Circum by Mutiara Cikutra Clinic

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The clinic growth in Indonesia every year indicates that Indonesia is a potential market for the healthcare industry. However, on the other hand, this also indicates that competition in this business sector continues to escalate. This phenomenon also impacts Circum by Mutiara Cikutra, a circumcision clinic based in Bandung. Competition between circumcision clinics that use either conventional or modern methods and the low public awareness of existing circumcision clinics lead to fluctuation in the number of patients/consumers. This study aims to find an appropriate strategy to improve public awareness of the Circum clinic. External and internal analysis is carried out to understand business problems broadly and deeply. Analysis of the external focus on PESTEL and competitor analysis, while the analysis of the internal focus on STP and marketing mix (7P). In this study, both primary data and secondary data were collected for analysis. Questionnaires were distributed to the target market of Circum by Mutiara Cikutra to obtain data related to the characteristics and preferences of target consumers in considering and choosing a circumcision clinic. After that, the author uses the SWOT analysis to summarize the analysis findings and uses the TOWS matrix to generate the appropriate strategies. The proposed strategies are structured into a new marketing mix strategy which is expected can be a solution to the current business issue at the Circum by Mutiara Cikutra.

Relationship between Promotion Mix and Brand Awareness (Case Study: Dizayn)

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Indonesia is one of the most developed countries in Southeast Asia, there are many designers from Indonesia who have achieved success at the international level. The Indonesian fashion industry currently contributes 20% to the creative economy sector. In this case, the government also contributes to developing the country’s fashion industry in various ways by making policies, providing capital support, and carrying out digital transformation. The development of fashion today is quite rapid, various styles of clothing can change quickly. In addition, the use of technology can be said to be inseparable from human life today. Based on data, technology users in Indonesia continue to grow and are expected to continue to increase until 2025. Various kinds of special brands in Indonesia have sprung up to compete with their respective characteristics. Now there are many consumers who buy clothes with various brand choices online, whether in the marketplace or on social media. Marketplace income in terms of clothing is also experiencing a positive impact from sales of fashion products and in 2020, even during a pandemic, people prefer to buy fashion products over other products. Even in Bandung itself, fashion is a sector that contributes to PAD (Pendapatan Asli Daerah). Bandung is also often used as a benchmark for Indonesian fashion, known as Paris Van Java, which on the other hand also attracts tourists to come to Bandung. One brand that utilizes social media and marketplaces to market and sell its products is Dizayn, which was founded in 2018 in Bandung. In running its business, Dizayn experiences problems in terms of brand awareness from the market, this needs to be studied to increase Dizayn’s brand awareness to compete with existing competitors. This study aims to analyze Dizayn’s current condition, propose the right promotion mix for Dizayn and propose an implementation plan for the promotional mix solution that has been made. The promotion mix has 5 (five) variables there are of advertising, sales promotion, personal selling, public relations, and direct marketing. The hypotheses of this study are as follows: H1 advertising has a positive relationship with brand awareness, H2 sales promotion has a positive relationship with brand awareness, H3 personal selling has a positive relationship with brand awareness, H4 public relations has a positive relationship with brand awareness, H5 direct marketing has a positive relationship with brand awareness. This study uses multiple linear regression analysis to see the relationship between the independent variable, namely the promotion mix, and the dependent variable, namely brand awareness. The results shows that advertising, sales promotion, personal selling, and direct marketing have a positive relationship with brand awareness, which means that H1, H2, H3 and H5 are acceptable. The promotion mix that has a positive relationship, direct advertising and marketing has the highest significant value, namely 0.000, where this value is less than 0.05. Meanwhile, public relations have a negative relationship, which means that H4 is rejected or unacceptable, which has a significance value of 0.420. The contribution of this research to science is so that in the future this research can be a reference or reference to see the relationship between promotion mix and brand awareness in different industries and larger companies. So that future research continues to develop according to the times. In addition, the results of this research are also expected to be applied by Dizayn so that he can compete fairly in the fashion industry which in the future can increase the contribution of the fashion industry to the creative economy sector and do not rule out the possibility of adding jobs.

The Effect of Service Quality and the Mediating Role of Customer Satisfaction for Improving Service Loyalty in Hospital (Case Study on Annisa Hospital in Bogor Regency)

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Many of the industrial sectors have been affected by the covid-19 pandemic, such as health industry. Hospital is one of the health facilities that is needed by the public. West Java is an area that has been highly affected by this pandemic. To compete with others, Annisa Hospital must be ready to maintain their good services to patient and always controlling their performance day by day. Also, with provide great service quality will lead to customer satisfaction and maintain service loyalty. The research using 3 variables such as service loyalty(X), customer satisfaction(Z) as mediator, and service loyalty(Y). This research has proposed to see (1) the effect of service quality on customer satisfaction, (2) the effect of service quality on service loyalty, and (3) the effect of customer satisfaction on service loyalty. This research using quantitative method to collect the data, determined by 200 respondents as a sample. The data will be analyzed with path analysis and calculated with IBM SPSS Statistics. The result of this research found that there is indirect effect between service quality on service loyalty through customer satisfaction have a positive and significant effect with the p-value (0.000 <0.050), with a coefficient obtained of 0.248. The result has a significance value that (0,200 > 0.05) which means is normally distributed. Meanwhile the path analysis result on the effect of service quality on service loyalty through customer satisfaction obtain a significance value (p-value) smaller than α (<0.05). This research has a conclusion that Annisa hospital must maintain their service quality to created customer satisfaction and develop service loyalty.

Consumer Perception on Drinking Water in Sustainable Tetra Pak Packaging: A Case Study on Product Development of Indonesian Beverage Company

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The demand for Packaged Drinking Water (PDW) in Indonesia continues to grow due a substantial increase in the population and the challenge of accessing safe drinking water. This creates a larger opportunity to the water market industry, but also to an increase in the plastic pollution crisis. As a response to this, the Indonesian Government has issued updated regulations on waste management to address the emergency on plastic pollution.  In line with the situations, an Indonesian beverage company is planning to launch their innovation on water products in sustainable Tetra Pak packaging. However, as this is going to be the first product to be launched in Indonesia, consumers’ perception and expectation towards the product needs to be explored to be able to decide on the appropriate marketing strategy. This research aimed to decide the appropriate marketing strategy for the sustainable drinking water product by identifying the consumer perception of a product and how several factors within the perception could impact their intention to buy and their decision to purchase. For this purpose, a preliminary qualitative method (semi-structured interview) and quantitative method (questionnaire) were conducted and analyzed through PLS – SEM. The results showed that environmental awareness and packaging are the two attributes within consumer perception that significantly influence purchase intention. Based on the findings, a Green Marketing Mix Strategy should be applied. Using the 4P (Product, Promotion, Price and Place) approach, the solution would involve (1) Green Campaign, (2) Brand Ambassador, Influencer and KOL Marketing, (3) Event Marketing, (4) Packaging Design Collaboration (5) Value-Based Pricing, and (6) Setting Up Sales Channel.

The Impact of ESG Implementation on the Sovereign Bond Yield Spreads: An Empirical Analysis of ASEAN Countries

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Sovereign bond performance is gaining traction in ASEAN countries, but there are challenges, such as high sovereign risk. This can happen for a number of reasons, such as economic downturns, political instability, or ineffective fiscal management. Investors may be less willing to invest in a country’s bonds if the country is perceived to have a high bond risk. By maintaining sustainable performance such as implementing ESG can be a solution for lowering risk and gaining investor interest in portfolio diversification. The aggregated ESG score and bond spread have a statistically significant relationship, according to the study’s findings, with a negative relationship of -0.112 and the component social indicator being the most powerful. With a significance of 0.033, the relationship between ESG score and bond yield spread becomes stronger over time. The author recommends that countries assess current ESG practices, establish ESG targets and goals, develop an implementation plan, engage stakeholders, monitor progress, and make necessary changes to reduce sovereign risk. This demonstrates a country’s commitment to ESG while also improving its performance, making it more appealing as an investment destination.

The Influence of Work Motivation and Work Environment on Employee Performance at the Labuhan Batu District Education Office with Work Discipline as Intervening Variables

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Human resources are very important for companies or government agencies in managing, organizing, and utilizing employees, so that they can function productively to achieve the goals of the company or government institution. Human resources in companies or government institutions need to be managed professionally in order to realize a balance between the needs of employees and the demands and capabilities of the company’s organization. This study aims to determine whether work motivation and work environment affect employee performance through work discipline as an intervening variable at the Labuhanbatu District Education Office. The study was conducted on 61 employees using saturated sampling techniques. The data collection techniques used are primary data in the form of questionnaires and secondary data obtained through documentation studies. The data analysis technique uses quantitative data processed with the SPSS version 25 program, namely t test, sobel test and path analysis. The results obtained in this study show that 1) there is a significant influence between work motivation on work discipline, 2) there is a significant influence between work environment variables on work discipline, 3) there is a significant influence between work motivation variables on performance, 4) there is a significant influence between work environment variables on performance, 5) there is a significant influence between work discipline variables on performance,  6) work discipline variables cannot affect work motivation variables to performance, 7) work discipline variables cannot affect work environment variables to performance.

The Influence of Leadership Style and Organizational Culture on Performance at The Education Office of the Labuhan Batu District with Competence as an Intervening Variable

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Performance appraisal is an important need to be able to measure the extent of the progress and development of the organization, whether it is in line with the process of change that occurs in its internal human resources. This performance assessment cannot stand alone, but is related to the formation of strategies that lead to the achievement of the vision, mission and goals of the organization, for this reason it is necessary to find opportunities for the organization to make improvements and innovations through the formation of a strategy. This study aims to determine whether leadership style and organizational culture affect employee performance through competence as an intervening variable at the Labuhanbatu Regency Education Office. The results obtained in this study indicate 1) there is a significant influence between leadership style on competence, 2) there is a significant influence between organizational culture variables on competence, 3) there is a significant influence between leadership style variables on performance, 4) there is a significant influence between organizational culture variables on performance, 5) there is a significant influence between competency variables on performance, 6) competency variables cannot influence leadership style variables on performance, 7) competency variables can influence organizational culture variables on performance.

The Effect of Supervision and Job Satisfaction on Employee Performance through Organizational Citizenship Behavior at The Body District Region Revenue Labuhan Batu

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Human resources are one of the most determining factors for the success or failure of an organization in achieving its goals, both public and private organizations. Every company needs employees who have high performance in achieving goals. To make employees have high performance, companies must pay attention to the expectations and needs of employees in order to make optimal contributions to the company. This study aims to determine whether supervision and job satisfaction affect employee performance through ocb as an intervening variable at the Regional Revenue Agency of Labuhanbatu Regency. The study was conducted on 52 employees using a saturated sampling technique. The data collection technique used was primary data in the form of questionnaires and secondary data obtained through documentation studies. Data analysis techniques used quantitative data processed with the SPSS version 25 program. The results obtained in this study show 1) there is an insignificant effect between supervision on ocb 2) there is an insignificant effect between job satisfaction variables on ocb 3) there is an insignificant effect between monitoring variables on performance, 4) there is a significant effect between job satisfaction variables on performance, 5) there is no significant effect between the ocb variable on performance, 6) the ocb variable can affect monitoring variables on performance, 7) the ocb variable can affect job satisfaction variables on performance.

The Influence of Competence and Training on Performance in the Education Department of Labuh batu District with Motivation as Intervening Variables

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Employee performance is a measure of how human resources in a company have played a role or not in the progress of the organization. The potential of well-performing human resources determines the success of the company. To achieve the best performance, of course, it is necessary to have directed management of human resources through various policies that can adjust the common interests of employees and the company. This study aims to determine whether competency and training affect employee performance through motivation as an intervening variable at the Labuhanbatu District Education Office. The study was conducted on 61 employees using a saturated sampling technique. The data collection technique used was primary data in the form of questionnaires and secondary data obtained through documentation studies. The data analysis technique used quantitative data which was processed using the SPSS version 25 program, namely the t test, Sobel test and path analysis. The results obtained in this study show 1) there is a significant influence between competence on motivation, 2) there is a significant effect between training variables on motivation, 3) there is a significant effect between competency variables on performance, 4) there is a significant effect between training variables on performance, 5) there is a significant influence between motivational variables on performance, 6) motivational variables cannot affect competency variables on performance, 7) motivational variables cannot influence training variables on performance.

The Effect of Work Stress and Work Environment on Work Spirit through Discipline Work in the Service of Population and Civil Registration District Labuhan Batu

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An organization in carrying out its activities to achieve the desired goals needs good management, especially human resources. Human resources are the main capital in planning, organizing, directing and driving factors that exist within a company. Good human resource management is expected to be able to produce optimal performance for the organization. This study aims to determine whether work stress and work environment affect employee morale through work discipline as an intervening variable at the Labuhanbatu District Education Office . The research was conducted on 36 employees using a saturated sampling technique. The data collection technique used was primary data in the form of questionnaires and secondary data obtained through documentation studies. The data analysis technique used quantitative data which was processed using the SPSS version 25 program, namely the t test, Sobel test and path analysis. The results obtained in this study show 1) there is a significant effect between work stress on work discipline , 2) there is a significant effect between work environment variables on work discipline , 3) there is a significant effect between work stress variables on morale , 4) there is a significant effect between work environment variables on work morale , 5) there is a significant influence between work discipline variables on work morale , 6) work discipline variables cannot influence work stress variables on morale , 7) work discipline variables cannot influence work environment variables on morale.