Articles

Proposed Marketing Strategy to Increase Sales of SAMI RAOS

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Ready-to-cook food has become more popular since post-pandemic.  Remote work and government regulations to avoid crowds have shaped mealtime routines, making convenience a priority. Ready-to-cook foods are in demand because people want quick, easy meals without disrupting their work schedules.  This shift in consumer behaviour favours the ready-to-cook food industry because consumers want fast, convenient meals. Given the ready-to-cook industry’s remarkable progress and resilience in difficult pandemic circumstances, MSMEs are competing to produce products with diverse culinary options to gain an edge in the market. The ready-to-cook food industry offers international, traditional, and health-focused options.   SAMI RAOS is a MSME that sells a variety of ready-to-cook foods. The company has been recognized for preserving and promoting Indonesian and Sundanese cuisine, such as baso aci, cuankie, and mie yamin in ready-to-cook form. The objective of this study is to identify the determinants that impact and improve the sales of SAMI RAOS products. This study employed quantitative methods, including consumer analysis, with a sample size of 227 individuals. The questionnaires were distributed online and utilised the Likert scale for measurement. The author employed both internal and external analysis techniques to conduct a comprehensive descriptive analysis of the company. The research employed internal analysis techniques such as Marketing Mix, STP (Segmentation, Targeting, and Positioning), Value Chain Analysis, and VRIO Analysis. The research incorporated various external analysis techniques, including PESTEL analysis, Porter’s Five Forces analysis, competitor analysis, and customer analysis. The data obtained from these analyses will be used to generate a SWOT and TOWS analysis, which will serve as the basis for developing a business solution and implementation plan. According to the research findings, SAMI RAOS needs to make various improvements to its promotional activities and revamp certain management activities in order to strengthen its position in the market, optimize company resources and capabilities, and mitigate external risks.

Promoting Inclusiveness for Organic Rice Value Chain in Bumdesa Mukti Saluyu

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Organic agriculture promotion could be a potential approach for eliminating fertilizer subsidies in Indonesia. Indonesia is the world’s third-largest producer of rice, and rice is a staple meal for most of the population. The Kanem Farmers Group operates 12,5 hectares of organic land for growing organic rice in the Sumedang Regency.  The operations of BUMDesa Mukti Saluyu are founded on the concept of social entrepreneurship to boost the potential of villages. The main concern of BUMDesa Mukti Saluyu is the insufficient potential of organic rice in Cikurubuk Village, which necessitates strategic planning to establish a competitive advantage and organizational capacities for participating in the organic rice value chain while maintaining its vision of improving the economic well-being in the farmer society.  The study employs both qualitative and quantitative methodologies. In the investigation of the outcomes produced from the in-depth interview, the qualitative data analysis method will employ the Interactive model developed by Miles and Huberman. The quantitative analysis makes use of technical abilities and value-added evaluation. Based on the analysis, promoting inclusivity is key to developing a competitive advantage for BUMDesa Mukti Saluyu. Recognizing the significance of collaboration with multiple stakeholders, BUMDesa Mukti Saluyu must conduct an integration of stakeholders involved in the organic rice value chain. Farmers, agribusiness companies, processors, distributors, and consumers play vital roles. The enabling environment, encompassing policies, standards, and investments, influence sustainable production practices and market access. The current integrated model provides a comprehensive framework to increase smallholder farmers’ participation in the organic rice value chain through project delineation and policy interventions.

E-Commerce Apps – Solutions for Farm-Household in the Context of the Covid-19 Pandemic: Research on Suppliers of Lychee Products According to Global Gap Standards

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In the context of the outbreak of the Covid-19 pandemic in countries around the world, it is extremely hard for farmers to consume agricultural products, thereby affecting their production results. This study was designed to analyze the factors affecting the production and business results of lychee farmers in Vietnam in the context of the influence of the Covid 19 pandemic. Data for the study was collected from a survey of about 400 lychee production households according to Global Gap standards in Vietnam. Research findings have shown that the revenue from the supply of lychee products of farmers in Vietnam has decreased after the effects of Covid 19. Along with that, factors also have different degrees of influence on the business results of lychee-producing households. Especially in the context of the Covid 19 pandemic, e-commerce has become an effective consumption channel, supporting the consumption of products of lychee producers in Vietnam. In the light of those findings, the author provided recommendations for lychee product suppliers in Vietnam on how to solve their problems.

Emerging Concepts and Practices in Post-Harvest Management of Horticultural Crops Revisited

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This paper offers a comprehensive account on the emerging concepts and practices in post-harvest management of horticultural crops. Post-harvest science and technology facilitates the industries to deliver safe, nutritious and fresh horticultural products to consumers at the end of the supply chain from farm to mouth. Substantial food wastages, which occur in the post-harvest period and such losses, could be reduced by improved post-harvest research, advancement, training and education. At present, many novel technologies and techniques are already being implemented to reduce the post-harvest losses which are witnessed at harvesting, during packing and transportation, in wholesale and retail markets, and during delays at various levels of handling. Improvements are also required to minimize the losses effectively and keep the process-cost low so that it could be applicable at commercial scale in a wide range of economic levels. By developing the practices utilized at post-harvest phase, the expenses accompanying for additional processing paces could also be reduced. Future studies should also be focused on incorporating various emerging technologies with post-harvest practices and appropriate improved practices should be adopted to an existing value chain and marketing system.