Articles

The Influence of Service Quality and Price on KRL Commuter Line Route Solo – Jogja to Customer Loyalty

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Transportation as an important element in human life, plays a role in facilitating daily activities and supporting the economy. But because of the heavy traffic caused by so many motorized vehicles, people are looking for alternate options, including taking the KRL commuter line. This study attempts to determine how customer loyalty is affected by the cost and level of service provided on the KRL Commuter Line Solo-Jogja route. The findings, which emphasize providing excellent service and living up to customer expectations, demonstrate that service quality has a favorable and substantial impact on customer loyalty. However, pricing has little effect on consumer loyalty. This is mostly because workers use the KRL Commuter Line a lot when they are commuting, which may make prices inaccessible to some groups. Customer loyalty is influenced by both price and service quality, according to simultaneous study, which implies that raising prices and enhancing customer service quality can boost customer loyalty. However, this study adds to our understanding of the variables influencing consumer loyalty in the context of public transportation in particular and is significant in relation to the Solo-Jogja route of the KRL Commuter Line.

Analysis of Electric Vehicle Purchase Intentions in Indonesia Using the Extension C-TAM-TPB Model

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The success of electric vehicles is influenced by how they are accepted and adopted by society. Identifying driving factors can help stakeholders take appropriate steps to drive Electric Vehicle Purchase Intentions. This study examined the driving variables of EV Purchase Intention using the C-TAM-TPB model approach and six extension variables in an emerging market context. This research is quantitative research. Data were collected from a questionnaire distributed to 385 people using a purposive sampling technique. PLS is used in the data analysis technique. Based on the research results, Perceived Usefulness and Perceived Ease of Use significantly and positively affects Attitudes Toward EV. Furthermore, Attitude Toward EVs, Price Value, and Cognitive Status significantly and positively affect EV Purchase Intention. Meanwhile, the Infrastructure Barrier significantly and negatively affect EV Purchase Intention. Meanwhile, Incentive Policy Perception, Functional Value, and Perceived Risk have no significant effect on EV Purchase Intention.

Designing the Knowledge Management Strategy to Foster Continuous Improvement and Innovation in the Transportation Company

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In the contemporary business landscape, organizations and enterprises harness their knowledge as a distinctive competitive advantage to compete with competitors. The emergence of new technology-based transportation services along with the unprecedented COVID-19 pandemic has prompted Limosin Sejahtera, one of the business units of PT. Transportasi Inovatif Indonesia recognizes the importance of knowledge management as a strategic approach to leverage its knowledge assets. Through the APO Knowledge Management Assessment Tool and stakeholder interview, the research identifies several challenges that hinder the organization’s ability to leverage its knowledge assets effectively and impede innovation and continuous improvement initiatives. APO KM Assessment shows that KM maturity has already reached the Expansion level. The results then serve as a pivotal reference point, guiding the identification of precise strategies that have the potential to elevate knowledge management (KM) practices and lead the organization to foster continuous improvement and innovation culture.

Risk Mitigation Strategy and Efficiency Improvement of PT Gasses Logistic Transportation using Six Sigma DMAIC Method

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PT Gasses Logistic is one of the companies that operates in the downstream oil and gas industry that focuses on providing logistic services and other support. From oil, gasses, to lubricant, together with their partnership, PT Gasses Logistic are responsible of transporting those goods to their consumers across Indonesia. Also, PT Gasses Logistic is the subsidiary/child company from one of the biggest state-owned enterprises in Indonesia. The core business of PT Gasses Logistic is transportation, that is why every type of problem in transportation needed to be solved quickly.
Through this research, it is identified 4 problems by using Pareto Chart. The problems are work & traffic accident, losses while loading & unloading operation, risk in damaging MESRAN MIN 40, and risk in damaging RORED EPA MIN 90. Those problems will be evaluated with risk management framework and analyse further using Six Sigma DMAIC method. Risk management framework will be used to identify the risk rating for each risk, which will be used when planning the mitigation strategies. Six Sigma DMAIC method will identified what is the problem, how it the performance regarding the process related to the problem, what is the root causes, how to improve it, and how to control it.
After using the risk management framework and Six Sigma DMAIC method, it is found that the root causes of the problems, which is identified by using fishbone diagram tools, is People and Machine. The author then provided the risk mitigation strategies solution of improvement, the implementation plan, and how to control it. With this research, the author hopes that it will help reducing/mitigating any losses received by PT Gasses Logistic incurred by those problems.