Articles

Does The Government Policy and T-Servqual Make Tourist Satisfaction?

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Government policy and tourism service quality (T-Servqual) are important aspects of the tourism industry and can be increased performance organization and Tourist Satisfaction (customer satisfaction). This research aims to investigate government policy and T-Servqual toward customer (tourist) satisfaction in the Indonesia Tourism Industry. The sample size was 420 respondents with propulsive sampling used to determine the sample. The main instrument in this study is a questionnaire. The analysis used to examine the hypothesis of the study is structural equation modeling using AMOS version 20.0 software. The result of the study shows that: T-Servqual and government policy influence customer satisfaction. Nevertheless, government policy has the most influence on customer satisfaction. Therefore the manager in the tourism industry should improve more the T-Servqual.

Modeling and Forecasting of Tourism Demand in Malaysia

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The pattern of foreign tourist demand to Malaysia is analysed and forecasted using time series method and non-linear technique. There are nine selected countries that contribute a lot to tourist arrivals to Malaysia, namely Australia, Brunei, China, Indonesia, India, Japan, the Philippines, South Korea, and the United Kingdom. Box-Jenkins time series method and Singular Spectrum Analysis are conducted and compared to study the best model to forecast the foreign tourist demand to Malaysia. Monthly data of tourism arrival in 1990 to 2014 were used and the forecasting were compared with 2015. Based on the results obtained, the forecasting model of Box-Jenkins time series method is the best model based on the percentage accuracy in forecasting the tourist demand to Malaysia.