Articles

Proposed Marketing Strategy for Sales Increase for PT Aino Indonesia

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Tourism is one of the key drivers of the Indonesian economy, and the B2B (business-to-business) segment is a critical component of the tourism industry. A 2019 report by Indonesia Investments summarized that President Joko Widodo of Indonesia emphasized that the tourism industry should become the biggest industry in Indonesia in terms of foreign exchange earnings at the time. Indonesia with its huge number of islands (more than 17.000 islands) has so much potential ranging from beautiful beaches and countryside, flora & fauna, diving spots, wildlife, culture, culinary, historic relics as well as vibrant city life. Its inability to be able to realize its full potential and exploit it is the challenge for Indonesia to grow.

Aino Indonesia is a B2B company focusing on internet technology and creates solutions for different industries, one of which is the tourism ticketing system. Aino as an innovation technology company realizes that the world’s challenges during pandemic are getting higher, therefore always creates the latest innovation to provide the best value for clients. Currently, Aino has not achieved its annual revenue target. With the case in mind, Aino needs a marketing strategy to increase its sales revenue. The investors of the company are expecting Aino to reach its promised revenue projections as there will be a huge change of the government and political structure in future years that might be a huge obstacle.

The results of the study show Aino Indonesia require the development of the right strategy to maximize all internal and external aspects. On internal factors, Aino Indonesia has advantages ranging from customized product development, multi apps linked environment, university network, multiple offices, salespeople with personal connections, product team experiences, and payment gateway license from Bank Indoensia. While in the external factors, Aino Indonesia has a great opportunity by looking at the increase in tourism trends in Indonesia, increase of spending ability of local people, increase in ability of using technology and ticketing system, supporting legal influences from the government, and little impact to the environment due to less paper being used to create a ticketing gateway. Therefore, Aino Indonesia needs the right strategy to increase its sales.

BUMDes Partnership Model with Microfinance Institutions in the Context of Developing the Tourism Industry and Creative Economy in Madura

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Independent Village as a dream of the ideals of National Development, so far it has faced many obstacles. The Social and Economic Sector is one of the many factors faced in the village. In the economic sector, there are still many people who are below the poverty line. Data from BPS (Central Statistics Agency) in 2017 there were 26.58 million people or 10.12% of Indonesia’s population below the poverty line. Meanwhile, in the social sector, the nature of mutual cooperation has begun to fade among rural communities. One of the efforts that can alleviate poverty and increase economic growth in rural areas is the existence of BUMDes in the Labang Bangkalan District, Madura, which is spread over 3 villages. There are 3 active BUMDes in the Labang sub-district, namely in Labang, Sukolilo Barat and Bunaji villages.

To improve the village economy, there are two approaches that can be taken: a) Community needs in making changes. b) Political will and the ability of the village government together with the community in implementing the plans that have been prepared (Rutiadi, 2001 in Bachrein, 2010)

This study aims to see the appropriate partnership model between BUMDes and Microfinance Institutions in improving the tourism and creative economy sectors in Labang sub-district.

An Exploratory Study of Digital Assets to Stimulate Consumer Experience through Consumer Journey on Pre-Visit and Post-Visit at Tourism Sector

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This study aims to explore how digital assets can be used as a stimulus to create a cognitive and affective response in two-level stages through consumer experience journey theory. 21 semi-structured interviews were conducted to identify two psychological states: utilitarian (as a cognitive response) and hedonistic (as an affective response). The results show that several categories of information (location, place condition, and tourist site objects) lead to several cognitive responses, such as curiosity. The visual based video has become the visit intention triggered with four situational facilitators which are richness, vividness, fluency, and novelty. The images of places, moments, and views of tourism experience video triggers recollection memories process and evoked a positive emotion that refers to the sense of longing for a particular tourist site and affect consumers’ word-of-mouth intention. This study also discovered that consumer responses to the same stimulus can differ depending on age, gender, occupation, and background.

Project-Based Learning Method in Japanese Language Learning

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Learning Japanese at State Polytechnics of Bali and Hasanuddin University has similarities to one of the subjects studied by students, called the Japanese Language for Tourism. It takes students’ critical thinking and attracts students’ interest in this learning. For this lesson, the use of Project-Based Learning is a suitable learning model for students to hone and develop their creativity in introducing Indonesian tourism using Japanese. The aim of this research was to increase the critical thinking and creativity of the students by using the Project-Based Learning method in Japanese for tourism lessons. The design of this research was an analysis study. In this research, the writer wanted to find the use of the Project Based Learning method in Japanese language classes. In this research, the writer used a qualitative method. The inductive process of data analysis started by gathering information through observations, interviews, documentation, and triangulations. The result showed that there are several projects like videos and brochures produced by students in Japanese language classes using the PBL Method as developed by The George Lucas Educational Foundation, such as: (1) Start with the Essential Question; (2) Design a Plan for the Project; (3) Create a Schedule; (4) Monitor the Students and the Progress of the Project; (5) Assess the Outcome; (6) Evaluate the Experience.

Gastronomy of Pesan Tlengis as a Tourism Attraction in Werdi Bhuwana Village Bali

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The general purpose of this research is to improve and develop Indonesia’s tourism development, especially rural tourism attraction in Bali, through developing traditional Balinese food so that it is known globally Abroad. However, the development of traditional food has not been achieved as expected. This happens because local food has not been explored in rural areas which are very abundant with culinary potential from nature to the fullest. One example is the food product pesan tlengis which is processed into delicious dishes and comes from the dregs of the process of making virgin coconut oil in Werdi Bhuwana Village. This study discusses in depth the forms of gastronomy that can be developed into a tourist attraction, and the efforts that can be made from the gastronomic meaning of traditional food pesan tlengis in Werdi Bhuwana Village, Mengwi District, Badung Regency. The research method with a descriptive qualitative approach uses several purposefully selected informants and data collection techniques are carried out by observation, in-depth interviews, and documentation studies with the theory developed in the form of gastronomic theory along with several microforms, tourism theory, and cultural theory. The results of the research will later show that coconut-based gastronomic forms need to be developed so that they can be used as tourist attractions. Efforts that can be made to develop the gastronomy of traditional food with pesan tlengis are related to the preparation and selection of materials, processing of materials, and presentation of food to be able to create new variants and products of good quality so that tourists can enjoy them. Furthermore, the gastronomic meaning of the pesan tlengis dish has been developed to provide added value to tourists and the people of Werdi Bhuwana Village, Mengwi District, Badung Regency.

The Tourism Management in the Participatory Organic Farming Way at Bankamkhonta Village, Yasothon Province, Thailand

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The objectives of this research were to study the potential of Bankamkhonta community in organizing community-based tourism on the organic farming way and to find a way to develop Bankamkhonta community as a community-based tourism destination in the organic farming way by using the participatory action research process. Conducting this research used group discussions, field visits, workshops, and learning exchanges from successful communities in tourism management. Content analysis is a method of analyzing research data. The results showed that Bankamkhonta community is a community with potential for community-based tourism management on the organic farming way because it is an area that already has organic farming and is a community where people gather to do social activities about continuous and concrete organic farming. The community is able to organize tourism that focuses on activities that tourists experience and understand the value of organic farming or organic agro-tourism and may upgrade such tourism to health and wellness tourism in the future.