Articles

Vietnamese EFL Teacher Identity Reconstruction under the Pressure of Technological Integration

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Understanding teacher identity highlights a significance in language education since how teachers define who they are and their roles in a current context influence their pedagogical growth, teaching approaches, and interaction with students and colleagues [1], therefore, supporting effective teaching and learning outcomes [2]. Considering teacher identity as an unfixed quality that gradually changes depending on contextual shifts, it is crucial to investigate the reconstruction of teacher identity as a result of integrating technology into teaching. Despite the necessity, this area remains under-investigated in Vietnam, particularly among EFL language teachers. This qualitative research, therefore, aims to examine the reconstruction of Vietnamese ELF teacher identity as they adapted the requirement of technological application in their teaching practices. This research employs narrative inquiry and the hermeneutic circle to explore these experiences. The finding indicates that those teachers engaged with the complex interplay between their inside and the outside, resulting in distinct identities as two main groups: technological-learners who teach and technological-interested teachers. The study went deep into the influence of personal beliefs, institutional policies, and pressure from peers and students on these identities.

Enhancing Business Competitiveness: Strategic Adaptation and Business Model Canvas Application in PT Maritim Maju

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In this detailed analysis, we explore the strategic repositioning of PT Maritim Maju within the context of the global maritime industry’s ongoing transformation, influenced by technological advancements and economic shifts. This study meticulously applies the Business Model Canvas framework, incorporating Resource-Based View, VRIO, and SWOT analyses, to diagnose and propose necessary strategic enhancements for PT Maritim Maju. It underscores the imperative for the company to diversify its services beyond traditional maritime activities, suggesting an expansion into maritime consulting and logistics technology. Additionally, the research advocates for the integration of advanced technologies such as AI in fleet management, aiming to optimize route planning and implement predictive maintenance, thereby achieving cost efficiencies, enhanced service reliability, and superior customer satisfaction. Strategic partnerships are highlighted as crucial for leveraging technological innovation and expanding service capabilities. The study also recommends a reevaluation of marketing strategies, emphasizing the adoption of digital marketing techniques to better position PT Maritim Maju on the global stage, highlighting its commitment to safety, reliability, and customer service excellence. Furthermore, it stresses the importance of continuous staff development in leadership and maritime technology to foster a culture of innovation and strategic agility. Compliance with international regulations and a proactive risk management approach are advised to mitigate operational risks. This comprehensive strategic plan aims to guide PT Maritim Maju through the intricacies of the modern maritime landscape, capitalizing on new opportunities for growth and establishing a foundation for enduring competitiveness and resilience.

Product and Pricing Strategy in the Virtual Space Platform: A Case Study of “Vuturist”

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Navigating through the dynamic landscape of Virtual Platforms, this study delves into the intricacies of Market Trends and strategic positioning, with a focus on Vuturist, a participant in this competitive sector. The background of the study is anchored in the swift technological progress and shifts in consumer preferences. The research stages involve an in-depth analysis of the market, Vuturist’s offerings, and the strategic implications of emerging trends. TThe primary objective is to furnish strategic recommendations that fortify Vuturist’s sustained growth and relevance in the market.

The methodology encompasses a comprehensive review of market trends, the competitive landscape, and Vuturist’s internal capabilities. The research unveils insights into the demand for customizable virtual spaces and the necessity for Technological Integration. The findings spotlight avenues for Vuturist to enhance its Product Strategy and adapt its Pricing Models to align with market expectations.

This study’s scientific contribution is manifested in its in-depth analysis and strategic recommendations tailored for the virtual platform domain. By addressing the research problem and objectives, and clearly outlining the contributions to the scientific community, the research offers a holistic perspective beneficial not only for Vuturist but also for other stakeholders in the industry.