Articles

Implementation of Strategic Management in Building Student Character in Education Institutions in Indonesia

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The purpose of this research is to find out and analyze strategic management in realizing student character how student character is manifested and what are the obstacles and solutions in realizing student character. The research method used in this research is a qualitative method with the main data source being observation and interviews with informants who have been selected in this research. The informants in this research were the school principal, teachers, school committee, and students’ parents. The analysis technique in this research uses the Miles and Huberman analysis model. The results of the research show that strategy management realizes student characteristics, namely, strategy formulation, strategy implementation, and strategy evaluation. Students’ character can be categorized as good, such as good manners, independence, self-confidence, discipline, maintaining cleanliness, dressing neatly, being obedient, and having respect for other people. The challenge in developing student character is including the social environment outside the madrasah. Therefore, it is necessary to have the maximum involvement of parents in preventing deviant behavior.

Proposed Business Strategies for Business Development in Indonesia’s Interior Design Industry (Case: Hepta Desain)

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This research aims to develop a proposed business strategy for Hepta Desain, an architectural consultancy firm in Indonesia, to capitalize on the interior design division and seize the opportunity for increased profitability. The study explores the internal and external factors influencing Hepta Desain in the interior design industry and identifies strengths, weaknesses, opportunities, and threats through a comprehensive SWOT analysis. The application of the TOWS Matrix and IE Matrix aids in formulating effective business strategies. Analysis reveals that Hepta Desain possesses strong financial capacity, an established organizational structure, valuable physical assets, advanced technological infrastructure, intangible resources, a positive reputation, and relevant certifications. Leveraging these strengths, the company can pursue market penetration and product development strategies to capitalize on existing industry opportunities. However, certain weaknesses and threats, such as limited transportation resources, technological presence, physical market presence, and service activities, require attention. The recommendations include strengthening marketing and PR activities, investing in technology and innovation, expanding physical presence, and developing strategic partnerships to mitigate risks and maximize competitive advantage. By implementing these strategies, Hepta Desain can position itself as a proactive and distinct player in the interior design industry, thereby enhancing its profitability and market standing.