Articles

Study of incentive strategies for Entrepreneurship: the case of the Autonomous Region of Madeira (Portugal)

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The aim of this study is to examine strategies to promote entrepreneurship, seeking to understand how individual characteristics influence the decision to undertake and whether fair access to opportunities is being guaranteed. The chosen methodological approach is quantitative in nature, using primary data collection through an online survey. The relevance of this research lies in the possibility of offering a diagnosis of the actions already implemented, as well as identifying new strategies to stimulate entrepreneurship. In general, it is understood that the Autonomous Region of Madeira (R.A.M.) has made a positive contribution to encouraging entrepreneurial activity, helping to reduce inequalities. This can be seen through initiatives such as support networks with mentors and entrepreneurs, and the creation of incubators, which have had a beneficial impact on the local ecosystem. However, there are still some challenges to overcome. Regarding management and entrepreneurship training programs, there was no positive relationship, which may be due to their current wide scope. The non-validation of the hypotheses relating to level of education and initial economic status suggests a reduction in these disparities because of greater access to training, information and funding. Factors such as creativity, motivation and willingness to take risks proved to be influential and should be considered. About age and gender, it is advisable to implement more targeted policies. The conclusions obtained have relevant implications for public policies in the R.A.M., pointing to the importance of strengthening support networks, facilitating access to existing measures, as well as improving and developing more effective and inclusive programs, adapted to the profile of local entrepreneurs.

Sustainability Strategy for the Beef Cattle Manure Waste Management Program in Kediri City, Indonesia

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The purpose of this study was to analyze the characteristics of respondents in beef cattle waste processing and to formulate strategies for sustainable beef cattle waste processing. Data collection was conducted from February to April 2025. The study was specifically carried out in Kediri City, Indonesia with a total sample of 80 respondents. The main variables observed in this study were: characteristic respondent (X1) motivation (X2), perception (X3), role of stakeholders (X4), participation (Y1), and sustainability (Y2). This research study employed a descriptive survey method. Based on a survey of 80 respondents, the majority of beef cattle farmers in Kediri City exhibit the following characteristics: 85% are male, and 92.5% fall within the productive age category (17–59 years. Most respondents (58.75%) have a senior high school education. Additionally, 63.75% work primarily as farmers or livestock breeder. The study’s findings reveal that the sustainability of the waste management program is strongly influenced by three key variables. The motivation-based strategy (X2) focuses on self-esteem needs (X2.4) as the dominant factor and includes symbolic rewards, formal recognition, storytelling of successful farmers, and involvement in community forums to strengthen intrinsic motivation and pride. The perception-based strategy (X3) emphasizes affective perception (X3.2), with initiatives such as visual and audio-visual education tools and participatory workshops rooted in local knowledge, aiming to cultivate positive emotions and environmental responsibility. Although stakeholder contribution (X4) is statistically significant, it has a negative influence, indicating a need to revise top-down approaches. The proposed strategy includes strengthening participatory methods, improving program transparency, building synergy among government, private sectors, and farmer groups, and recognizing local wisdom and grassroots initiatives. Finally, the participation-based strategy (Y1) identifies evaluation (Y1.4) as the dominant indicator, promoting sustainability through Participatory Monitoring and Evaluation (PME) and continuous training.

Principal’s Strategies in Improving Teachers’ Pedagogical Competence (A Qualitative Descriptive Study at SMA Negeri 14, Mukomuko, Bengkulu, Indonesia)

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 This study aims to describe the strategies employed by the principal to improve the pedagogical competence of teachers at SMA Negeri 14 Mukomuko (Senior High School), Bengkulu, Indonesia. This research utilizes a qualitative approach with data collected through interviews, observations, and documentation. The data management process involved data collection, data reduction, and drawing conclusions. The results indicate that: (1) the principal implements various strategies to enhance teachers’ competence, including involving teachers in teacher education and training programm, supervision, fostering teacher creativity, motivating teachers, conducting seminars and workshops, microteaching, improving facilities and infrastructure, and encouraging teacher participation in subject teacher forums; (2) supporting factors include the principal’s active facilitation of training and motivation, while inhibiting factors consist of limited use of media and learning technology by some teachers and insufficient facilities such as technological devices; (3) the impact of these strategies includes optimal use of time, effort, and budget, as well as increased teacher knowledge. This study reveals the principal’s locally based strategies at SMA Negeri 14 Mukomuko, Bengkulu, Indonesia to improve pedagogical competence through transformational, reflective, and collaborative approaches. Furthermore, this research updates the literature by focusing on leadership strategy adaptation in relation to the Merdeka Belajar curriculum and the use of technology in rural school learning environments.

Students’ Perception of The Implementation of Running Dictation in Teaching Reading

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This study examines students’ perceptions of using Running Dictation as a teaching strategy in reading applied by the teacher in the seventh grade of Junior High School in Bandar Lampung. A descriptive quantitative approach was employed, with data collected through a structured questionnaire. The sample included 20 students. The data collection technique involved distributing a closed-ended questionnaire to gather quantitative data on students’ perceptions including awareness, past experiences, motivation, knowledge, and social interaction. The questionnaire consists of 10 positive and 10 negative statements to assess students’ perception of the Running Dictation strategy. The responses were measured using a Likert scale, ranging from “Strongly Agree” to “Strongly Disagree.” The results are categorized into two main types of perceptions: positive and negative. The results indicate that most students positively perceived running dictation in reading instruction. Specifically, 10 students agreed, 7 strongly agreed, and 3 were neutral in response to statements about these benefits. Conversely, the negative statements in the questionnaire, designed to assess any difficulties or drawbacks of Running Dictation, received limited agreement. Overall, the results suggest that most students found Running Dictation beneficial, noting increased engagement and comprehension through its active and collaborative approach to reading.

Translation of Cultural Terms in Literary Work “Ini Banyuwangi Sri Tanjung Hidup Kembali”

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This research is descriptive qualitative research entitled “Translation of Cultural Terms in Literary Work “Ini Banyuwangi Sri Tanjung Hidup Kembali-This is Banyuwangi Sri Tanjung Comes to Life”. This writing is written based on the phenomenon of difficulties in translating cultural terms in many literary works. To be able to provide good translation results, a translator must understand the culture of the source language (SL) and also the target language (TL).

The aim of this research is to identify cultural terms of the literary work. This research also tries to examine the translation strategies applied to translate cultural terms in this literary works.

The research method applied for this research is a documentation method with note taking technique. This research applies Newmark’s theory to identify cultural terms and also the Translation Strategy to examine the translation strategies used to translate cultural terms.

The research results showed that there were thirty-two cultural terms translated from the source language (Indonesian) into the target language (English) and contained three categories of cultural terms proposed by Newmark. The categorization of cultural terms found are ecological culture, material culture, and social organization. The translation strategies applied in translating cultural terms of this literary work are found seven of eight strategies mentioned by Newmark. The dominant strategy applied is adaptation strategy, followed by word for word and literal translation strategy. The least strategy applied is idiomatic translation.

IDCloudHost Digital Business Strategy for Digitalizing MSMEs in Indonesia

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MSMEs are a segment of entrepreneurs with the largest number in Indonesia. MSMEs are the backbone of the Indonesian economy today. During the Covid-19 pandemic, MSMEs were affected by the pandemic so that the Indonesian economy weakened until a recession occurred. The government sees a solution based on this condition to restore and recover the economy, by restoring MSME players so they can boost the Indonesian economy again. The government considers that MSMEs need to digitize to restore trade conditions, as well as so that MSMEs can upgrade and survive in uncertain conditions. The Ministry of Cooperatives and SMEs encourages MSME businesses to digitize by asking IDCloudHost as a cloud and hosting service provider in Indonesia to help the government digitize MSMEs. The purpose of this study is to explain IDCloudHost’s internal and external factors and explain IDCloudHost’s business strategy in digitizing MSMEs in Indonesia. The method used is descriptive qualitative research method. The results show that IDCloudHost’s external and internal factors are summarized into strengths, weaknesses, threats and opportunities. IDCloudHost is currently carrying out a cost leadership strategy in reaching the MSME segment. Recommendations and action plans for IDCloudHost include developing knowledge and understanding in strengthening the management structure, innovating and developing special products for MSMEs that are affordable, and conducting digital literacy education for MSMEs for digitalization.

Strategies to Improve the Sales Performance of Car Loan Products in Bank Shinhan Indonesia

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In internal Bank Shinhan, My Car Loan is one of their top consumer products.  However, when compared to other car financing competitors, Bank Shinhan was far behind in terms of sales performance.  Hyundai Motors Indonesia has four official financial partners to support its car purchasing, namely: Maybank Finance, Mandiri Tunas Finance, Sunindo KB Finance, and Bank Shinhan. The company is the only bank-based financial partner, while the three others were multi-finance companies that specialized in car financing.  Moreover, two of them, Mandiri Tunas Finance and Maybank were already well-known players in the car financing industry. Meanwhile, Bank Shinhan is a new player with low brand awareness among the public. In this research, the data collection methods were interviews and questionnaires. As for the research method, for the questionnaire data, the author used the NPS (Net Promoter Score) method and reliability test. As for the interview data, the author used the TA (thematic analysis) method. With this research, the author aimed to get insights to propose new strategies.

Proposed Marketing Strategy of Healthcare IVD Distributor Post Covid 19 Pandemic (Case Study of PT. Sinergy Diagnostic)

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With the passage of time and the enhancement of societal well-being, there has been an increasing demand for health services within the community. The COVID-19 pandemic has had a profound effect on worldwide health systems and has caused a substantial overhaul in the healthcare industry.  PT. Sinergy Diagnostic has been a distributor of In Vitro Diagnostics (IVD) for over 17 years and has catered to several clients. These establishments encompass medical laboratories, clinics, hospitals, and public institutions that are owned by both private and government entities effectively demonstrates the strategic implementation of Operation Cooperation (KSO). Amidst the pandemic, the company witnessed a significant surge in sales of Point of Care Testing (POCT), which can be attributed to the increased demand for quick diagnostic testing. Nevertheless, since the epidemic has concluded, the need for POCT is expected to decrease, presenting a potential threat to the company’s sales revenue, which became increasingly dependent on this category throughout the pandemic period. PT Sinergy Diagnostic must reassess its business plan and adjust to the evolving market conditions in order to maintain its company performance. For solving the problem, this study utilize a mixed research methodology, internally assesses PT Sinergy Diagnostic’s market position and operational capabilities through the application of the STP Analysis, Marketing Mix 7Ps, and the VRIO Analysis. For external, customer analysis conducted using interview method involved a total of 15 respondents and analysis of the data using descriptive statistical methods.

Unraveling PT Cita Mineral Investindo: Growth Potential through Organic & Inorganic Strategies under Bauxite Export Ban

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Downstreaming has bring significant impact for Indonesia’s economy, with higher price on goods that were processed to gain a higher value, from IDR 17 trillion (USD 1,1 billion) at the end of 2014 to IDR 326 trillion (USD 20,9 billion) in 2021, Indonesia was able to boost the value of its nickel exports by up to 19 times. However, concerns arise as there may be a lack of clarity and confidence among investors on investment potential in Indonesia’s bauxite mining business, potentially leading to the failure on increasing added value due to the inadequate numbers of bauxite smelters to support the downstreaming process.

Bauxite export ban as part of Indonesia’s effort to downstream more minerals could lead PT Cita Mineral Investindo’s growth to plateau due to their main business is in bauxite mining with products of Metallurgical Grade Bauxite. It may affect its revenue stream negatively, and limit their potential to grow even further. Bauxite industry currently aligned with Indonesia’s plan to be a big player in EV production in the future, which could contribute to the production of aluminium material and key component to EV batteries. The study will examine the valuation of PT Cita Mineral Investindo with the scenarios of organic growth and inorganic growth in an effort to market and increase their domestic sales in order to quantify the opportunities that PT Cita Mineral Investindo may have in complying with the new regulations. The study will involve Financial Ratio Analysis to assess its business condition and DCF valuation will assess the enterprise value for both growth strategy. Sensitivity analysis is performed to identify the most factor influencing the enterprise value of the company.

The enterprise value of PT Cita Mineral Investindo in the organic growth scenario is valued at IDR 9.505.697.469.283 and in the inorganic growth scenario is valued at IDR 12.018.885.689.175. Tornado chart sensitivity analysis shows that the most influencing factors are WACC and terminal growth rate. PT Cita Mineral Investindo is valued higher when it uses an inorganic growth scenario. To achieve this, PT Cita Mineral Investindo must utilize inorganic growth through a set of joint-venture and strategic partnerships.

 

Metaverse Virtual Workplace Market Penetration Possibility in Indonesia for IT Services Provider

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Digitalization has revolutionized sociability, and enterprises have recognized the virtual universe as a solution for post-pandemic work-from-home. Metaverse virtual workplace, a novel networking technology, provides Indonesia a new economic potential. Indonesia, a booming market with rising financial growth, has experienced a huge change in technology usage, including Metaverse virtual workplace. Many big IT service providers see this as a chance to enter the Metaverse virtual workplace market. The analysis for the strategic decision is constructed using external analysis coming from secondary data along with discussions with SMEs and discussions with customers. The external analysis includes a macro environmental study utilizing PESTEL, Porter’s five forces, and customer analysis. Both SMEs and Customers’ discussions are qualitative assessments including subject matter expert interviews the decision maker from the IT service provider and present clientele. In the business-to-business market, the qualitative technique is utilized to understand sellers and customers. Using external studies, conversations, and sources, the author can determine if the market is viable. The first mover in the metaverse virtual workplace will gain the most benefit. Hence, the market penetrator must go to aim to be one, especially considering the low entry barrier of the market. These led the author to infer that Metaverse virtual workplace is a viable option and highly profitable market that can be entered as a new opportunity for IT Services Providers in Indonesia.