Articles

IDCloudHost Digital Business Strategy for Digitalizing MSMEs in Indonesia

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MSMEs are a segment of entrepreneurs with the largest number in Indonesia. MSMEs are the backbone of the Indonesian economy today. During the Covid-19 pandemic, MSMEs were affected by the pandemic so that the Indonesian economy weakened until a recession occurred. The government sees a solution based on this condition to restore and recover the economy, by restoring MSME players so they can boost the Indonesian economy again. The government considers that MSMEs need to digitize to restore trade conditions, as well as so that MSMEs can upgrade and survive in uncertain conditions. The Ministry of Cooperatives and SMEs encourages MSME businesses to digitize by asking IDCloudHost as a cloud and hosting service provider in Indonesia to help the government digitize MSMEs. The purpose of this study is to explain IDCloudHost’s internal and external factors and explain IDCloudHost’s business strategy in digitizing MSMEs in Indonesia. The method used is descriptive qualitative research method. The results show that IDCloudHost’s external and internal factors are summarized into strengths, weaknesses, threats and opportunities. IDCloudHost is currently carrying out a cost leadership strategy in reaching the MSME segment. Recommendations and action plans for IDCloudHost include developing knowledge and understanding in strengthening the management structure, innovating and developing special products for MSMEs that are affordable, and conducting digital literacy education for MSMEs for digitalization.

Strategies to Improve the Sales Performance of Car Loan Products in Bank Shinhan Indonesia

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In internal Bank Shinhan, My Car Loan is one of their top consumer products.  However, when compared to other car financing competitors, Bank Shinhan was far behind in terms of sales performance.  Hyundai Motors Indonesia has four official financial partners to support its car purchasing, namely: Maybank Finance, Mandiri Tunas Finance, Sunindo KB Finance, and Bank Shinhan. The company is the only bank-based financial partner, while the three others were multi-finance companies that specialized in car financing.  Moreover, two of them, Mandiri Tunas Finance and Maybank were already well-known players in the car financing industry. Meanwhile, Bank Shinhan is a new player with low brand awareness among the public. In this research, the data collection methods were interviews and questionnaires. As for the research method, for the questionnaire data, the author used the NPS (Net Promoter Score) method and reliability test. As for the interview data, the author used the TA (thematic analysis) method. With this research, the author aimed to get insights to propose new strategies.

Proposed Marketing Strategy of Healthcare IVD Distributor Post Covid 19 Pandemic (Case Study of PT. Sinergy Diagnostic)

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With the passage of time and the enhancement of societal well-being, there has been an increasing demand for health services within the community. The COVID-19 pandemic has had a profound effect on worldwide health systems and has caused a substantial overhaul in the healthcare industry.  PT. Sinergy Diagnostic has been a distributor of In Vitro Diagnostics (IVD) for over 17 years and has catered to several clients. These establishments encompass medical laboratories, clinics, hospitals, and public institutions that are owned by both private and government entities effectively demonstrates the strategic implementation of Operation Cooperation (KSO). Amidst the pandemic, the company witnessed a significant surge in sales of Point of Care Testing (POCT), which can be attributed to the increased demand for quick diagnostic testing. Nevertheless, since the epidemic has concluded, the need for POCT is expected to decrease, presenting a potential threat to the company’s sales revenue, which became increasingly dependent on this category throughout the pandemic period. PT Sinergy Diagnostic must reassess its business plan and adjust to the evolving market conditions in order to maintain its company performance. For solving the problem, this study utilize a mixed research methodology, internally assesses PT Sinergy Diagnostic’s market position and operational capabilities through the application of the STP Analysis, Marketing Mix 7Ps, and the VRIO Analysis. For external, customer analysis conducted using interview method involved a total of 15 respondents and analysis of the data using descriptive statistical methods.

Unraveling PT Cita Mineral Investindo: Growth Potential through Organic & Inorganic Strategies under Bauxite Export Ban

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Downstreaming has bring significant impact for Indonesia’s economy, with higher price on goods that were processed to gain a higher value, from IDR 17 trillion (USD 1,1 billion) at the end of 2014 to IDR 326 trillion (USD 20,9 billion) in 2021, Indonesia was able to boost the value of its nickel exports by up to 19 times. However, concerns arise as there may be a lack of clarity and confidence among investors on investment potential in Indonesia’s bauxite mining business, potentially leading to the failure on increasing added value due to the inadequate numbers of bauxite smelters to support the downstreaming process.

Bauxite export ban as part of Indonesia’s effort to downstream more minerals could lead PT Cita Mineral Investindo’s growth to plateau due to their main business is in bauxite mining with products of Metallurgical Grade Bauxite. It may affect its revenue stream negatively, and limit their potential to grow even further. Bauxite industry currently aligned with Indonesia’s plan to be a big player in EV production in the future, which could contribute to the production of aluminium material and key component to EV batteries. The study will examine the valuation of PT Cita Mineral Investindo with the scenarios of organic growth and inorganic growth in an effort to market and increase their domestic sales in order to quantify the opportunities that PT Cita Mineral Investindo may have in complying with the new regulations. The study will involve Financial Ratio Analysis to assess its business condition and DCF valuation will assess the enterprise value for both growth strategy. Sensitivity analysis is performed to identify the most factor influencing the enterprise value of the company.

The enterprise value of PT Cita Mineral Investindo in the organic growth scenario is valued at IDR 9.505.697.469.283 and in the inorganic growth scenario is valued at IDR 12.018.885.689.175. Tornado chart sensitivity analysis shows that the most influencing factors are WACC and terminal growth rate. PT Cita Mineral Investindo is valued higher when it uses an inorganic growth scenario. To achieve this, PT Cita Mineral Investindo must utilize inorganic growth through a set of joint-venture and strategic partnerships.

 

Metaverse Virtual Workplace Market Penetration Possibility in Indonesia for IT Services Provider

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Digitalization has revolutionized sociability, and enterprises have recognized the virtual universe as a solution for post-pandemic work-from-home. Metaverse virtual workplace, a novel networking technology, provides Indonesia a new economic potential. Indonesia, a booming market with rising financial growth, has experienced a huge change in technology usage, including Metaverse virtual workplace. Many big IT service providers see this as a chance to enter the Metaverse virtual workplace market. The analysis for the strategic decision is constructed using external analysis coming from secondary data along with discussions with SMEs and discussions with customers. The external analysis includes a macro environmental study utilizing PESTEL, Porter’s five forces, and customer analysis. Both SMEs and Customers’ discussions are qualitative assessments including subject matter expert interviews the decision maker from the IT service provider and present clientele. In the business-to-business market, the qualitative technique is utilized to understand sellers and customers. Using external studies, conversations, and sources, the author can determine if the market is viable. The first mover in the metaverse virtual workplace will gain the most benefit. Hence, the market penetrator must go to aim to be one, especially considering the low entry barrier of the market. These led the author to infer that Metaverse virtual workplace is a viable option and highly profitable market that can be entered as a new opportunity for IT Services Providers in Indonesia.

Achieving New Exsport Brand Equity through Improvement of Social Media Marketing Effort (SMME) to Increase Sales

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The creative industry in Indonesia is currently in the spotlight because it contributes significant value to the economy in Indonesia. Therefore, bags brand also plays an increasingly important role in Indonesia’s manufacturing sector and bags industry is one of creative economy in Indonesia. But, fashion industry need more than just only good quality product or good design product, to compete in nowadays, a brand must develop their customer relationship followed by the brand perception. Developing a dynamic and competitive business world demands the company to changes the orientation to the way they create the product, maintain its products, attract customers, and handle competitors. A deep understanding of how product information of a brand competes in the minds of consumers in the intense market competition is very crucial. This research will be used to create a marketing plan for the Exsport bags brand. The study utilized to produce the alternative approach is based on observations of the brand’s internal and external analysis. The qualitative technique, and TOWS analysis are used in the strategy analysis. The qualitative method is used to assess existing market knowledge, which will lead to the identification of new brand value after rebranding, where TOWS analysis will define numerous potential strategies based on external and internal brand analysis. The strategy developed by this research focus on developing a new online media strategy to showcase Exsport’s new value, as well as the relevant strategy used by the firm to compete in the future market.

Digital Strategy to Improve Client Acquisition in Mobile Advertising Company: Case Study of Tyrads Pte Ltd

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This qualitative research study examines Tyrads, a mobile growth agency, and proposes a digital strategy to help the company gain a competitive advantage as a user acquisition solution. Through in-depth interviews with key stakeholders and analysis of Tyrads’ operations, the research provides insights and recommendations for Tyrads and other stakeholders in the mobile growth agency industry.

In today’s digital landscape, mobile devices have become indispensable, enabling individuals to engage in various economic and societal activities. However, the increasing reliance on mobile devices has created a greater demand for effective user acquisition solutions. Tyrads, under the leadership of Zino Rost Van Tonningen, aims to address this demand as a mobile growth agency. Nonetheless, Tyrads faces the challenge of attracting clients and differentiating itself from established ad agencies and emerging ad tech companies.

To overcome these challenges and gain a competitive edge, this research proposes a comprehensive digital strategy for Tyrads. The analysis yields key strategies recommended for implementation:

Firstly, Tyrads should leverage digitized solutions and an operational backbone to streamline processes and enhance efficiency. Tyrads can optimize its operations and effectively manage client campaigns by embracing technology and digital tools.

Secondly, forming strategic partnerships with non-gaming platforms is crucial for Tyrads’ expansion. These partnerships would grant access to diverse inventories and allow Tyrads to broaden its service offerings to finance, e-commerce, and travel clients.

Addressing regulatory challenges, such as sandbox regulations and diminishing cookie tracking, is essential. Tyrads needs to manage first-party data and diversify its marketing strategies to adapt to changing regulations and ensure compliance.

Furthermore, Tyrads should utilize its own-operated inventory, Tyr Rewards, and first-party data to develop targeted advertising products and solutions for non-gaming industries. This approach enables Tyrads to deliver personalized and effective campaigns to its clients.

To enhance brand presence and attract new clients, Tyrads should invest in marketing outreach, events, and sponsorships. Proactive engagement with potential clients and establishing a strong brand presence will expand Tyrads’ reach in untapped markets.

Additionally, continuous investment in AI and technology advancements is paramount. By staying at the forefront of technological innovation, Tyrads can maintain a competitive edge and adapt to evolving industry trends.

Based on the analysis, the research proposes these strategies to Tyrads as recommendations. The insights and recommendations provided are intended to guide Tyrads in optimizing its digital strategies and provide valuable input to other stakeholders in the mobile growth agency industry.

This research contributes to the knowledge base of mobile growth agencies by proposing actionable insights for Tyrads and other stakeholders seeking to gain a competitive advantage as user acquisition solutions. By tailoring the strategies to Tyrads’ specific context, the recommendations aim to assist the company in refining its digital approach, adapting to market dynamics, and thriving in the ever-evolving landscape of user acquisition solutions.

This research also sets the groundwork for future research, opening avenues to explore digital strategies in the mobile marketing industry.

Valuation of GoTo Post-Merger: Analysis of the Key Drivers

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The pandemic has led to significant growth in Indonesia’s digital economy, with e-commerce and on-demand services driving growth. However, many startups go public before achieving profitability, raising concerns about their long-term financial sustainability. PT GoTo Gojek Tokopedia Tbk., an Indonesian startup, went public in April 2022 but experienced a 75% decline in share price by December. This research aims to identify potential strategies to improve GoTo’s profitability, determine implementation methods, assess intrinsic value, and analyze associated risks. The research design process includes a literature review, data collection, and financial projections using the Discounted Cash Flow method. Horizontal integration through mergers and acquisitions holds the greatest potential to enhance GoTo’s profitability. Implementing this strategy requires sustainable revenue growth, strategic investments, and rigorous cost management practices. GoTo must prioritize sustainable revenue growth, strategic investments, and cost reduction strategies to achieve its strategic objectives.

Application of Marketing Mix in Rental Company (Case Study of Pt. Asialog)

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: Since the change into new century, United nations has promoting several urgent matters for improving humanity as whole. One of the point is the severance of climate change, in which affecting all daily activities including business. The matter has force government to enforce more strict regulation for reducing the cause of climate change, one of the main cause is the reducing of planet earth’s green area. Therefore, it affecting all business operation of forest company. In addition, the matter becoming much worst due to massive illegal logging and other acts of reducing forest without responsibilities to mend the damage. The affected companies including PT. ASIALOG are experiencing in lower revenue, this circumstance push the company to finding alternative business opportunity.

It author goal to formulating marketing strategy with finding strong alternative product for the company. nevertheless, there are several critical points to address, the company declare specific request for the alternative business limited to current company’s area of operation. Second, the alternative business should based on company’s tugboat and barge assets.

In this research, the method author used is qualitative research through structured interviews with various stakeholders in the industry and framework used is marketing mix 7Ps with preliminary framework of STP (Segmentation, Targeting, and Positioning). The main point is compare target market of current PT. ASIALOG with alternative business of tugboat and barge using Porter’s five forces template. Following the study, author find alternative business of tugboat and barge for PT ASIALOG is competitive sound and profitable in long term. Based on Porter’s five forces analysis, aspects with high threat level of current business is 21 compare to alternative business of tugboat and barge with 5 aspects. Following the target market analysis, author purposing brand positioning using brand concept image management. The brand image divide into two aspects of functional and symbolic to formulating marketing strategy using marketing mix 7Ps. Overall, author conclude that the alternative business for PT. ASIALOG is competitive and profitable in long term.

Proposed Strategy to Increase the Number of Digi Users from Customers of Pt Bank Pembangunan Daerah Jawa Barat Dan Banten, Tbk.

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PT Bank Pembangunan Daerah Jawa Barat dan Banten, Tbk (BJB) is one of the largest regional development banks in Indonesia. One of the banking services offered by BJB is DIGI. DIGI is a mobile banking service provided by BJB for customers to access banking services provided by BJB through cell phones. Based on BJB’s annual report for 2022, the number of DIGI users in 2022 reached 849 thousand users. Even so, this number is still far away when compared to the number of accounts from BJB’s third party funds which reached 5.2 million in 2022. If we compare the number of DIGI users with the number of accounts from third party funds, the number of DIGI users is only 14.97 percent of the number of accounts from BJB’s third party funds. The purpose of this research is to increase the number of BJB customers who use DIGI. In this paper the author uses a mix method by mixing qualitative methods in the form of interviews with 10 customers and the BJB digital banking team and quantitative methods by distributing questionnaires to 230 BJB customers via google form. Smart PLS 3 is used to process data and test hypotheses that have been built based on the results of interviews and questionnaires from customers. The methods and hypotheses built in this study are based on the Unified Theory of Acceptance and Use of Technology proposed by Viswanath Venkatesh in 2003. Based on the results of the study, it was found that Performance Expectations and Effort Expectations affect a person’s intention to use DIGI. This study also found that Facilitating Conditions and customer intentions affect the likelihood of customers to apply DIGI in reality. Based on these findings and some internal and external analysis of the company, the author provides several strategies that can help BJB to increase the number of customers using DIGI using SWOT and TOWS tools. The strategies offered in this paper are building QRIS-based financial services in the DIGI application, collaborating with various e-commerce platforms by providing special payment services, building DIGI account activation services via mobile phones, and providing education to customers regarding the services and benefits of using DIGI.