Articles

Achieving New Exsport Brand Equity through Improvement of Social Media Marketing Effort (SMME) to Increase Sales

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The creative industry in Indonesia is currently in the spotlight because it contributes significant value to the economy in Indonesia. Therefore, bags brand also plays an increasingly important role in Indonesia’s manufacturing sector and bags industry is one of creative economy in Indonesia. But, fashion industry need more than just only good quality product or good design product, to compete in nowadays, a brand must develop their customer relationship followed by the brand perception. Developing a dynamic and competitive business world demands the company to changes the orientation to the way they create the product, maintain its products, attract customers, and handle competitors. A deep understanding of how product information of a brand competes in the minds of consumers in the intense market competition is very crucial. This research will be used to create a marketing plan for the Exsport bags brand. The study utilized to produce the alternative approach is based on observations of the brand’s internal and external analysis. The qualitative technique, and TOWS analysis are used in the strategy analysis. The qualitative method is used to assess existing market knowledge, which will lead to the identification of new brand value after rebranding, where TOWS analysis will define numerous potential strategies based on external and internal brand analysis. The strategy developed by this research focus on developing a new online media strategy to showcase Exsport’s new value, as well as the relevant strategy used by the firm to compete in the future market.

Social Media and Some Notes When Using

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The world currently exists, moves and develops as a “flat world”, which is both unified, contradictory, cooperative and struggling. Participating in that process is the great role of the mass media, which is now the power of multimedia and, more specifically, social media. Thanks to the exploitation and application of outstanding achievements of information technology, social media exists on digital platforms with many faces. However, besides the outstanding advantages compared to other types of multimedia communication, social media also has disadvantages that users need to be aware of when using. The article is going to investigate the relationship between social media and social networks. Besides, a number of advantages and disadvantages of social media are also indicated clearly, which serves as the basis for the author to propose certain measures to improve the social network environment as well as reduce inconvenience to users. In the article, the Code of Conduct on social networks promulgated by the Ministry of Information and Communications of Vietnam is analyzed to help users to be aware of ethical standards of behavior on social networks as well as maintain and develop personal freedom, business freedom, and non-discriminatory service providers at home and abroad, contributing to building a safe and healthy social network in Vietnam.

Digital Marketing Strategy to Attract New Customer for Dental Clinic (Case Study: Bandung Dental Center)

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Recently, there has been a growing interest in online marketing within the healthcare industry, including dental care. Utilizing the internet and social media platforms has become crucial for reaching the target audience effectively. While positive word-of-mouth remains significant for dental clinics, having a strong online presence and an appealing website can greatly contribute to attracting new patients. Bandung Dental Centre aims to enhance its services and compete with other clinics through digital marketing. The general manager of Bandung Dental Centre expressed dissatisfaction with the clinic’s performance, observing a decline in the number of patients which has resulted in stagnant revenue growth. The author conducted a survey among 52 customers to evaluate the influence of the internet and social media on their decision to visit dental clinics. The survey results highlight customer service as the most influential variable, while the clinic’s reputation and dentists had a negative impact on customers. Therefore, these aspects require evaluation and improvement. The author provides recommendations to enhance Bandung Dental Centre’s digital marketing strategy, including Instagram Optimization, SEO improvement, Google Maps optimization, and the possibility of hiring a digital marketing agency. Furthermore, an implementation plan was developed to guide BDC staff in executing these strategies, even without a specific budget for hiring a digital marketing agency.

The Impact of Using Social Media on the Mental Health of Adolescents

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Social media usage has exponentially risen over the past decade, with about 4.26 billion social media users in 2021, and it is projected to increase to almost 6 billion by 2027. The COVID-19 pandemic has accelerated this trend, leading to a significant increase in social media usage. However, excessive social media use may lead to negative impacts on mental health, such as anxiety, depression, and social isolation. This research aims to investigate the impact of social media on the mental health of Thai teenagers, identify potential correlations between social media use and mental health outcomes, and develop strategies to mitigate the negative effects of social media on mental health. The questionnaires gather the participants’ general information, the effects of utilizing social media, and the social media events that affect their mental health. With a total of 272 respondents, a survey distributed online to high school students from March 26 to May 6 was randomly chosen. According to our study, the type of school has a significant effect on the student’s mental health. This is due to the fact that different high school students use social media in different ways and experience different effects on their mental health in both positive and negative ways. Statistics also reveal that youths in Thailand are more likely to be addicted to social media and use a variety of social media platforms. This study could serve as a guideline for further studies that specifically focus on the kinds of social media platforms used by adolescents and the kinds of content they consume.

Proposed Digital Marketing Strategy for Textile Companies (Case Study: PT. Aneka Tekstil Indonesia)

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PT. Aneka Tekstil Indonesia commonly called ATENDO is a company engaged in the textile sector. ATENDO has been producing textile products for the past three years or so, but until now there are still many people who do not recognize and do not believe in this company. This company faces the problem of a lack of brand awareness and a sense of trust from the public, resulting in several transactions being canceled by potential customers. In the midst of this digitalization era, people get more information and trust a company digitally through the internet. This study aims to help companies deal with problems related to promotional issues using internal and external company analysis. The results of the analysis show that the company has not carried out a marketing strategy through digital marketing. The author proposes the implementation of a new marketing strategy using new digital marketing techniques by creating a website for the company, then implementing SEO, and creating several social media for the company as a means of information and communication for testimonials from customers, some of these strategies are based on the results of internal, external, and SWOT analysis of the company.

Marketing Strategy to Improve Brand Awareness: Case Study of a Cloud Service Provider in Indonesia

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The World Health Organization classified Covid-19 a global pandemic, its effects have rippled across every aspect of society, including the economy. Firms are shifting their objectives and concentrating on their information technology capability to deal with the unpredictability that this pandemic has brought onto the economy. Cloud and colocation will be required to support company operations with digital infrastructure. Many of the world’s largest cloud service providers are thinking about creating cloud regions within its boundaries as a result of its tremendous development potential. Cloudgear as one of local Indonesian cloud service provider wants to take this opportunity to grow their business. Cloudgear has a comprehensive service portfolio consisting of Infrastructure as a Service (IaaS), Software as a Service (SaaS), Professional as a Software (PaaS), professional services, and multi-cloud services. However, based on the initial interview with ten cloud engineers and specialists in different companies, most of them are not aware that Cloudgear is a local Indonesian cloud service provider. Therefore, the next challenge is how to improve brand awareness of Cloudgear by formulating the right marketing strategy. Because it will strengthen the brand and develop Cloudgear competitive advantage for the company’s future growth. This research is objected to analyse Cloudgear internal, external conditions, analyse the factors that influence the brand awareness, and propose the most suitable marketing strategy in building Cloudgear brand awareness. Brand awareness is affected by advertising, social media, word of mouth and publicity. In this research, advertising, social media, word of mouth and publicity are being analysed whether it has significant positive influence to cloud service providers brand awareness or not. The hypothesis are that each of these factors have positive influence to cloud service brand awareness by performing customers analysis. Questionnaire was distributed to two hundred samples. Then, the data were processed by SPSS using multiple linear regression method. Several tests were conducted consisted of validity test, reliability test, normality test, and linearity test. After the data were valid, reliable, normal, and linear, analysis continued by doing multiple linear regression. The results are there is significant effect of each advertising, social media, word of mouth and publicity to brand awareness of cloud service provider. Determination test is resulted these variables have 50.1% influence. When F Test was conducted, the result was these variables if tested simultaneously or simultaneously have an effect on cloud service brand awareness. Therefore, the proposed marketing strategy for Cloudgear is related to improvement in advertising, social media, word of mouth and publicity in order to increase their brand awareness as a local Indonesian cloud service provider.

Social Media Affects Emotional and Cognitive Status

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Social media has played a significant role in people’s lives and can be helpful to them in a variety of ways. However, if misused, social media can also be problematic. Social media impacts how kids establish their identities because it gives them access to a platform that may also cause them to feel anxious, insecure, and depressed since they work so hard to maintain their online reputations. Allowing young people to use social media can lead to issues such as cyberbullying, sexting and Facebook suffering. Teenagers may turn to drugs and alcohol as a coping mechanism if they are unsure how to handle the problems. Teenagers can experience benefits and risks from using the internet, so physician services must cooperate with adolescents and their families to support the benefits that young people get from using social media while also assisting them in developing preventative and coping mechanisms to deal with any potential risks.

Motivation of Tiktok Users

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In a world where technology is part of people’s lives and where most people are present on social networks, research is needed to highlight the importance and usefulness of these social networks. Since 2016, a new social network has joined this community: TikTok. Through this approach we aim to identify the reasons why people stormed the social network TikTok. Through an analysis of the literature, we will follow the motivation of people to be present on TikTok and we will determine if the identified reasons are influenced by the coronavirus pandemic. Without a doubt, the pandemic that started at the end of 2019 has changed the lives of many people, from different perspectives. The analyzed perspective in this article is that of the activity on social networks. Through this study, we want to determine if the pandemic was the reason for the growth of the TikTok community in such short time.

A Study on Effects of Social Media on Physical and Psychological Health in Thai Teenagers

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Social media is now a part of people’s daily life, with an estimated 3 billion social media users worldwide. The relationship between heavy use of social media and mental and emotional health-disorders has long been established. The purpose of this study is to examine the negative effects of the social media on physical and psychological health. Cross-sectional data were collected via an online questionnaire. Two hundred participants completed an anonymous online questionnaire that queried physical symptoms, psychological distress and technology and social media usage. In conclusion, the social media has a greater positive effect on females’ psychological distress than on male. Physical symptoms are positively affected by the average time spent on social media. In addition, the result also shows the positive relationship between the physical symptoms and psychological distress.

Psychological Influence of Social Media on Body Standards of Youth in Dubai

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Due to increased social media usage among young people, there is a higher probability of certain digital interactions leading to risky behaviors among younger individuals. This study aims at investigating the negative psychological impact social media can have on the youth’s body standards and to better understand the correlation between social media and body standards. An online self-administered survey was used as a data collection instrument among 150 participants in Dubai through a systematic random sampling technique. SPSS program was used for the detailed analysis of gathered data. Based on findings, the study concluded that there is a strong correlation between social media and body standards, with the psychological impact of social media upon body standards of the youth being highly negative. Evidence also proved that this negative psychological influence may manifest itself in the form of harmful behaviors.