Articles

Proposed Business Model Innovation Based on Customer Experience and Digital Innovation at PT Raja Paket Lebaran

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PT Raja Paket Lebaran (PT RPL), an Indonesian SME specializing in the sales of groceries and household goods for the Eid al-Fitr, has faced a significant decline in sales amidst the COVID-19 pandemic. This study aims to examine the company’s relevance to the market and customer satisfaction while proposing a business model innovation based on customer experience and digital innovation. The findings reveal that integrating customer experience and digital innovation can enhance PT RPL’s business model. By addressing marketing limitations, simplifying digital processes, and leveraging online platforms, the company can improve the overall customer experience. The proposed business model innovation offers practical recommendations for PT RPL to adapt to the changing market landscape and meet customer expectations. By embracing digital innovation, the company can increase its competitiveness, attract a wider range of customers, and achieve sustainable growth. This research contributes to the existing knowledge by exploring the intersection of customer experience and digital innovation in an Indonesian SME context. It offers valuable insights for similar businesses to enhance their models and improve customer satisfaction.

The Survival Rates of SMEs in Turkey and the Conceptual Framework of Factors Affecting IT

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SMEs are vitally important enterprises as they are a source of income and employment in both developed and developing economies. However, despite their importance, only a small part of them survive for many years. Therefore, identifying the factors that enable SMEs to survive will play an important role in attracting entrepreneurs’ attention and encouraging them to take steps to ensure the survival of their enterprises. In the literature, these factors are considered independently of each other. In this context, there is a gap in the literature that requires to demonstrate the relationship between these factors. This article aims to contribute to the literature by identifying factors affecting the survival of SMEs in Turkey and providing a conceptual framework that explains their relationships. In the proposed framework, managerial practices, entrepreneurial traits, market adaptation, growth management and finance management were considered as the main constructs. If this conceptual framework, which was revealed as a result of field observations and detailed literature reviews, is empirically supported by further studies, it can create an alternative perspective that will inspire SME owners in Turkey to keep their companies alive for years.