Articles

The Important Role of Member Satisfaction in Building Loyalty of Fitness Members during Covid-19 Pandemic

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This scientific paper provides an overview of the weaknesses of fitness centers in building member satisfaction in increasing member loyalty. The basis of this scientific article arises from the desire of researchers to measure the level of satisfaction felt by fitness members to build the loyalty of all members. The essence of the research idea is as a form of important ideas conveyed to build a positive level of satisfaction of fitness members through quality service to build the loyalty of members who are increasingly loyal to the center fitness. The sample in this study used all data on the number of center members’ fitness. Referring to the research objectives following the right tools using the Structural Equation Model PLS-based (SEM) with the right measuring scale in previous studies using a quantitative approach. Service quality cannot build member loyalty independently. Good service quality can build member loyalty through the mediation of member satisfaction. The results of this study can contribute to building high member loyalty along with building member satisfaction as a mediation of the level of service quality perceived by members.

Mediation Role of Consumer Satisfaction, Consumer Experience, Price Perception, Quality of Service and Brand Image on Repurchasing Interest (Study at Empal Gentong Restaurant H. Apud Cirebon)

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The purpose of this study was to analyze the role of consumer satisfaction in mediating consumer experience, price perception, service quality and brand image on repurchase intention (case study of Empal Gentong H. Apud). The study involved 151 consumers of empal gentong H. Apud who had bought at least once in three months and were in the Cirebon area. Researchers used Partial Least Square (PLS) as a technique used to analyze measurements and structural models. This type of research is descriptive quantitative with the method used is a direct survey and using google form and the results of this study indicate that three variables have a positive and significant effect while the other five variables have a positive and insignificant effect and the last one has a negative and insignificant effect.

The Service Quality Management of the Fitness Center: The Relationship among 5 Aspects of Service Quality

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Service quality management is very important to service businesses. In a world where people’s needs are changing, the quality of service is becoming increasingly important. The objective of this study was to examine the relationship between the five areas of service quality in the fitness center business. The population of the study was people who use the fitness center for health in Phetchabun province, Thailand. 390 participants were the sample size. Questionnaires were collected by the convenience sampling method. Descriptive analysis and structural equation modeling were performed. The results revealed that (1) most of the participants were female, aged between 26-35 years, had a bachelor’s degree, and monthly income was less than 480 dollars, (2) the correlation coefficients values indicated that the correlation of all aspects of the service quality was interconnected, and (3) five variable pairs had the high correlation coefficients included Tangibility and Reliability, Tangibility and Empathy, Reliability and Responsiveness, Reliability and Assurance, and Reliability and Empathy. The result suggests that fitness center business executives or entrepreneurs should focus on all five aspects of service quality including tangibility, reliability, responsiveness, assurance, and empathy. This focus will enable executives to plan strategies better, to better meet the needs of users, and to succeed in the fitness center business both financially and sustainably.