Articles

Semiotic Functions of Indexicality

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By exploring how indexical signals interact with other semiotic components, as well as how social context affects their interpretation, this study fills a research gap and examines the complex function that these signs play in influencing meaning-making within communication. The present study employed theme analysis to look at public speeches, social media posts, and ads that promoted environmental awareness and community involvement.  Themes about social action and environmental responsibility evolved, along with the identification of indexical signals.  A comparative examination showed that although basic themes were shared across societies, how particular indications were interpreted differed according to social and cultural situations.  Indexical signals interact with other semiotic components to create meaning, as demonstrated by semiotic analysis. This study underscores the significance of indexicality in communicating complex concepts and the necessity of employing culturally sensitive communication techniques.  These results might be useful in developing messages that effectively encourage global community involvement and environmental awareness.

Motivational Young Entrepreneur’s Personal Branding on Instagram: A Modest Crazy Rich Asian

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Individuals’ personal branding in social media convey meaning with particular signification. Interpretation of the image could rebuild and strengthen an individual’s public persona. Putri Tanjung, the CEO of a creative business has carried values as a young inspirational entrepreneur through her contribution and influence on society. This study aims to analyze the meaning of motivational content on the @putri_tanjung Instagram account. This paper discusses the signs and meaning of Putri Tanjung’s personal branding using Ferdinand de Saussure semiotics method. The findings show that there is intrinsic meaning in the motivation message presented in the message of each Instagram content selected in this study. The study identified components of personal branding used in the unit analysis which consists of values, skills, and behavior. This paper concludes that despite her family background, she does not represent herself based on the well-known conglomerate family, but as an inspirational individual with a work ethic.