Articles

Measurement Tool for The Influence of Sales Promotion, Utilitarian Motive, Self Esteem Motive, and Hedonic Motive on Purchase Decision with Impulse Buying and Behavior Intention as Variable Intervening in E-commerce XYZ

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One proof of the ease of technology is the emergence of e-commerce. E-commerce is a medium that allows sellers and buyers to meet face-to-face. This research aims to provide a measurement tool to analyze the influence of sales promotion, utilitarian motive, self-esteem, and hedonic motive on purchasing decisions with impulse buying and behavioral intention as intervening variables. This research surveyed with the participation of 30 respondents who had purchased products through XYZ e-commerce Therefore, this measuring instrument meets the requirements and is acceptable for further research.

Understanding Interpersonal Relationship Drivers to Increase Employee Engagement: Study Case of PT. Sukses Multi Amarta

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This research examined the significant factors that influence interpersonal relationship of PT. Sukses Multi Amarta active and former employees. It is found that interpersonal relationship plays very important role for the employee engagement and turnover within organization. The interpersonal relationship variables are measured by applying some researches that have been conducted by previous research which concluded into three main antecedents, Social Satisfaction, Communication, and Self-Esteem. This research used qualitative interview approach as primary data to predict the root cause of the employee turnover in which concludes the interpersonal relationship as the main cause. Quantitative approach is also used in this research for secondary data by collecting literatures and distributing questionnaires. The findings of this study showed that all of the independent variables, social satisfaction, communication and self-esteem has a positive and significant effect on interpersonal relationships among workers. Communication became the key variable in influencing the level of interpersonal relationship. The recommendation programs to increase the level of communication are also provided to develop better interpersonal relationship and its least valued attributes.

The Study of Self-Esteem in Chronically Ill Individuals in Correlation to Health Care in Bangkok Teenagers Aged Between 15 and 19

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Chronic diseases have persisted in a person’s body throughout their life. Most chronic diseases lead to disabilities in people, which may influence their self-esteem, behavioral outcomes, and/or quality of life. Self-esteem, on the other hand, is an attribute of an adaptable personality that has been correlated to physical well-being. Correspondingly, low self-esteem has frequently been associated with self-stigma, in which one incorporates negative perceptions of chronic disease and sees the illness as a poor reflection of the self. Thus, we conducted survey research on Thai students aged between 15 and 19 using an online questionnaire to determine whether having chronic diseases and accessibility to healthcare services influence an individual’s level of self-esteem. The survey conducted in this research has shown that chronic diseases don’t have an impact on a person’s self-esteem. Instead, lifestyle choices and health care management appear to be the factors determining the quality and quantity of self-esteem in an individual. Therefore, it is crucial that individuals are aware of making healthy life choices that will positively impact their self-esteem rather than poor decisions that will have adverse implications. Thus, examining the correlation between chronically ill individuals and their level of self-esteem in Thai teenagers can assist in raising social awareness about making healthy lifestyle choices to prevent the potential negative effects.