Articles

Proposed Marketing Strategy to Attract Potential Customers and Increase Revenue through Product Diversification in Resik Wangi Auto Detailing

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The automotive detailing industry in South Jakarta is experiencing heightened competition, impacting the revenue of Resik Wangi Auto Detailing. This thesis investigates the factors contributing to the revenue decline and proposes a comprehensive marketing strategy focused on product diversification and digital marketing to attract potential customers and increase revenue. The study employs a mixed-methods approach, combining quantitative surveys and qualitative interviews to gather data on customer preferences, market conditions, and business performance. The research identifies that the primary internal challenge is the lack of diversified services, while externally, increased competition and consumer behavior heavily influenced by digital marketing and service quality are critical factors.

Key findings indicate that product diversification, particularly through bundled service packages like the “Signature Menu” and “Ultimate Menu,” can significantly enhance customer satisfaction and loyalty. Competitive pricing strategies and a robust digital marketing presence are essential in attracting and retaining customers. The study concludes that by implementing these strategies, Resik Wangi can effectively address its revenue challenges and achieve sustainable business growth.Recommendations for Resik Wangi include the immediate implementation of diversified service packages, enhanced digital marketing efforts, competitive pricing, and a strong focus on service quality. Additionally, future research should explore further diversification opportunities and the impact of emerging technologies on customer engagement and marketing strategies. This research provides a strategic framework for Resik Wangi Auto Detailing to navigate the competitive landscape, improve market positioning, and increase revenue through targeted marketing and service enhancements.

Product Diversification to Increase Consumer Satisfaction: A Development Research Study

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This research aims to develop Banana Royals business products through product diversification in order to increase consumer satisfaction. The method used in this research is the SCAMPER method, which will help in generating new ideas for product diversification. This research will also focus on understanding consumer needs and preferences to increase consumer satisfaction. Research and development employing a combination of approaches, including quantitative and qualitative methods, is the development research methodology employed in this study. Interviews and questionnaires will be used to obtain data involving 30 consumers who have used Banana Royals products, observations of existing products, as well as studies of related literature. The conclusions of analytical study are displayed as graphs and tables. The results of this research indicate that product diversification in the Banana Royals business has a significant influence on consumer satisfaction. Data analysis shows that product diversification is able to attract consumer interest. In addition, the implementation of product diversification was followed by measuring consumer satisfaction which showed an increase in the level of consumer satisfaction after the new product was introduced.