Articles

Proposed Marketing Mix Strategy for Indonesian Restaurant in The Netherlands (Case Study: Pasundan)

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Indonesian and Asian culture has had a profound influence on Dutch culture and society due to colonialization. Food is one area where this cultural mix has had a significant impact. Many parts of Indonesian cuisine were adopted and became popular dishes in the Netherlands until now. However, vast number of Indonesian food enthusiasts cannot considerably enhance sales of Pasundan, an Indonesian restaurant in Nijmegen, the Netherlands. Based on analysis of the root cause it was found that some elements from 7P marketing mix, namely Price, Place, Promotion, and Process were the problematic ones. This study aims to generate findings to propose new marketing mix for Pasundan. In order to propose new marketing mix external and internal analysis is performed to gain a comprehensive and in-depth understanding of company difficulties. External analysis focuses on PESTEL, competitor analysis, and online consumer analysis. Marketing Mix (7P) and Segmenting, Targeting, and Positioning (STP) are included in the internal study. The proposed strategies are put together into a new marketing mix plan that is expected to provide a solution to the existing business problem and can be implemented by Pasundan.

Structural Elements of Pashto Radio Drama

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Drama is, after all, an ancient art form that extends back to the earliest centuries of human history. There has been some discussion regarding the antiquity of the drama’s origin. There are distinct forms for this genre, including stage, radio, television, one-act, and interactive dramas. In this case, the radio drama is the one that is broadcast, and each character and actor presents a scene, which is recorded in the studio and then broadcast for the audience to hear. It represents events that can only be conveyed audibly. In the structural elements, the narrative and design serve as the drama’s foundation, while the story and incident serve as the drama’s building blocks. It has both primary and secondary characters, without which the drama could not exist, as they give the plot motion. It is a dialogue that leads to additional dialogue between the actors. Sound effect creates sound effects and results, is a picture of time and location that relates to both, and is a crucial element of drama. It also features effective music and music, which play a significant role in comedy and tragedy-themed dramas and multiply the flavour and colour. Actors and actresses are responsible for ensuring that, with Hamdi’s assistance, the narrative progresses and ends with a message that inspires positive behavioural change and elicits strong emotions.