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Cancel Culture: Unveiling the Dark Side of Social Media for Brands – A Systematic Literature Review

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The phenomenon and terminology of cancel culture are proliferating with the increasing use of social media in Indonesia. Through these platforms, the cancel culture movement is widespread and poses a significant threat to brands and products. However, research related to cancel culture in marketing is still limited. This research aims to describe the cancel culture phenomenon in marketing through a systematic literature review of 53 articles published from 2014 to 2024, with sources from ABDC and Scopus-indexed journals (Q1-Q4). The research identified relevant themes, methodologies, theories, variables, antecedents, consequences, and existing research gaps through this analysis. Based on these findings, the research proposes an integrative framework that describes the influence of cancel culture on brands, particularly the role of social media. The results also identify future research directions, including knowledge gaps in theory, methodology, and research context. The implications of this research are expected to contribute to developing marketing theory and practice related to cancel culture.

Narrative Paradigm in Da’wah Text within the Realm of Persuasive Approach

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This research aims at revealing persuasive messages that are conveyed through narratives constructed by the preachers. Employing the theory of persuasion, narrative paradigm proposed by Fisher, this research analyzed three transcribed da‘wah texts that are originally have been researched by Hairus, et al from different tools of persuasion. The analysis results that there have been found ten narratives within the three sources of da’wah texts, comprising six narratives from da’wah text (DT) 1, one narrative from DT 2, and three from DT 3. In each DT, the story about the first president of Indonesia, Soekarno, is found. Other narratives’ themes are about the prophet Yusuf, Umar bin Khottob, King Fir’aun, Indonesian alim Buya Hamka, and unnamed characters. They are all assumed to be “good reasons” in the narratives because their story presents narrative probability and fidelity that the theory requires. Additionally, the foremost persuasive message is embracing iman, which is then followed by ridding them of their worries about being poor either in wealth and social power, because God will save one’s life based on their worship and their practices of good deeds.