Tag Archive for: Multi criteria Decision Analysis

In banking industry, optimum location of the bank branch plays an important role in ensuring the success of the bank.  It is one of the most important decision making processes.  This issue is highly important because of the vibrant competition, limited budgets and high customer expectations .This study’s objective is to provide a hybrid model for selecting optimal site location using available data sources and well accepted decision models, specifically Analytic Network Process (ANP) and Geographic Information System (GIS).The process identified the most commonly used criteria for bank branch location consideration through literature  review  yielding  demographics,  competition,  transportation,  access  to  public  facilities. Criteria and  sub-criteria  weights  were  quantified  through  pair-wise  comparison  using  expert  judges,  via  ANP.  The database created for the study area (Khartoum Locality) includes data about demographics, competition, transportation, access to public facilities available in the area.  With the help of Esri’s ArcGIS software through using the weighted overlay analysis tool we have identified suitable sites of new bank branches  .The results showed five optimal locations for new bank branch in Khartoum locality; location near Madani St, location close to Bashir Elnefedi St, location at  Firdous East Square 8, and two other sites in Khartoum West (Shajra Avenue).

For the conclusion, these results show the efficiency and applicability of the proposed integrated method.