Articles

Business Development Using Business Model Canvas to Increase Competitiveness in Anata Burger Business

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This research aims to develop the Anata Burger business by implementing the Business Model Canvas (BMC) to improve competitiveness. The analysis was conducted on nine elements of the BMC through observation, interviews, and sales data. The results show an improvement in product quality and sales of up to 23.21% after implementing modern packaging changes and expanding digital channels such as GoFood and QRIS digital payments. Customers provide positive feedback, but improvements in human resource management and digital marketing are needed for sustainable business growth. This research offers practical guidelines for the management of Burger Anata to refine their business model and market strategy, as well as serving as a reference for other SMEs in adopting innovation and digitalization to enhance competitiveness.

SWOT Analysis on the Marketing Strategy of Micro, Small, and Medium Enterprises (MSMEs) in Cibinong District, Bogor Regency

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This study aims to analyze appropriate marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) in Kampung Batik Cibuluh, Cibinong District, Bogor Regency using a SWOT analysis approach. Data was collected through questionnaires distributed to MSME actors and analyzed using IFAS and EFAS matrices to identify internal and external factors influencing the business. The results show that MSMEs are positioned in Quadrant I, indicating that internal strengths outweigh weaknesses, and external opportunities are greater than threats. Therefore, the most appropriate strategy is the SO (Strength–Opportunity) strategy, which focuses on maximizing strengths to seize available opportunities, such as human resource skills, product quality, and strategic business locations. This study illustrates that strengthening marketing strategies based on local potential and supportive external conditions can encourage sustainable growth for MSMEs.

Digital Transformation of MSME Product Photography in Bandung: Visual Strategies to Enhance Competitiveness in the Online Marketplace

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Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia’s economy; however, many continue to face challenges in remaining competitive within the digital marketplace, particularly in terms of product visual marketing. This study aims to design an effective and affordable product photography strategy for MSMEs using a Design Thinking approach. A case study was conducted on Qaireenmoez, a fashion-based MSME located in Bandung, which incorporates traditional wastra Nusantara textiles as the core element of its products. The design process followed the five main stages of Design Thinking: Empathize, Define, Ideate, Prototype, and Test. The initial phase identified several key issues, including the difficulty of visually expressing brand identity, limited access to professional photography services, and a lack of understanding of effective digital branding strategies. The resulting visual concept incorporated professional product photography techniques, consistent branding, inclusive model representation, and the enhancement of the aesthetic elements inherent to wastra textiles. During the testing phase, the product photo prototypes were evaluated by 100 potential consumers through an online survey. The results revealed that the newly designed visuals significantly improved consumer perception of the brand and increased purchase intention. These findings underscore the importance of user-centered and strategically designed visual content in enhancing the digital competitiveness of MSMEs. This research offers a replicable visual design model for other MSMEs with limited resources, while also contributing tangible support to the sustainable growth and visibility of MSMEs within the digital economy.

Analysis of The Application of SAK EMKM In Improving The Quality of Financial Statements at UMKM Himalayan Coffee

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The food and drink company Himalayan Kopi makes a decent profit every year. However, the financial reporting of this firm does not yet meet accounting standards since manual recording is still being used. One of main issues with adopting the Financial Accounting Standards for Micro, Small and Medium Entities (SAK EMKM) is the lack of awareness among MSME owners. This research will look at how MSMEs in the Himalayan coffee industry have adopted SAK EMKM to make their financial reports more credible. This study takes a qualitative approach by using a case study to investigate MSMEs in the Himalayan coffee industry. Notation, interviews, and careful observation were the tools used for data collection. According to the results of the research, Himalayan Kopi MSME’s financial reports were less comprehensive and less methodical before SAK EMKM was implemented. This was because the reports just detailed cash inflows and outflows, rather than the overall financial health of the firm. With SAK EMKM in place, financial reports are more organized and accurate, allowing for a more precise assessment of business performance. Financial data that may support business choices is made more open via SAK EMKM, which is an additional perk. To better prepare for the difficulties of implementing this standard, businesses may consider taking accounting classes and seeking assistance with preparing financial reports in accordance with applicable standards.

MSMEs Bookkeeping Capabilities for Accounting Information Transparency

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MSMEs contribute 60% to gross domestic income, MSMEs also absorb labor and collect investment. However, of the total percentage of banking credit, MSMEs only get 20%. Banks experience difficulties in disbursing credit due to a lack of information on debtors who are worthy of financing. Difficulties are caused by the absence of financial reports as a parameter for credit worthiness. Through accounting transparency, it will be easy for MSMEs to know the policies that will be and have been taken. Transparency means the availability of sufficient, accurate and timely information about accounting policies and reporting. It is hoped that this research will be able to provide considerations for MSMEs to improve their accounting capabilities in accordance with SAK EMKM. The research was conducted in Denpasar, involving 100 questionnaire respondents and 10 informants in FGD. The data analysis technique used in this research is interpretive descriptive qualitative analysis technique.

As a result, MSMEs do not yet have the capability to prepare financial reports. MSMES players consider that the important aspects in starting a business are capital, skills and innovation or products, not accounting. Low accounting capability has an impact on neglecting the preparation of financial reports. Transparency can increase funding opportunities from banks or investors as well as opportunities for collaboration. There are still many MSMEs that have not prepared financial reports due to limited human resources and costs. However, MSMES players want to prepare financial reports.

MSMEs in the medium business category have prepared financial reports in accordance with SAK EMKM, only some in the small business group and not in the small business group. SAK EMKM requires a statement of financial position at the end of the period (balance sheet), a profit and loss statement for the period and notes to the financial statement. MSMEs focus more on recording expenses and income for profit and loss projections but ignore the balance sheet and Calc. The compiled profit and loss is still not relevant, there are still many accounts that have not been taken into account. Preparing a complete report in accordance with SAK EMKM will provide much more relevant and credible information.

IDCloudHost Digital Business Strategy for Digitalizing MSMEs in Indonesia

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MSMEs are a segment of entrepreneurs with the largest number in Indonesia. MSMEs are the backbone of the Indonesian economy today. During the Covid-19 pandemic, MSMEs were affected by the pandemic so that the Indonesian economy weakened until a recession occurred. The government sees a solution based on this condition to restore and recover the economy, by restoring MSME players so they can boost the Indonesian economy again. The government considers that MSMEs need to digitize to restore trade conditions, as well as so that MSMEs can upgrade and survive in uncertain conditions. The Ministry of Cooperatives and SMEs encourages MSME businesses to digitize by asking IDCloudHost as a cloud and hosting service provider in Indonesia to help the government digitize MSMEs. The purpose of this study is to explain IDCloudHost’s internal and external factors and explain IDCloudHost’s business strategy in digitizing MSMEs in Indonesia. The method used is descriptive qualitative research method. The results show that IDCloudHost’s external and internal factors are summarized into strengths, weaknesses, threats and opportunities. IDCloudHost is currently carrying out a cost leadership strategy in reaching the MSME segment. Recommendations and action plans for IDCloudHost include developing knowledge and understanding in strengthening the management structure, innovating and developing special products for MSMEs that are affordable, and conducting digital literacy education for MSMEs for digitalization.

Recent Evidence on the Digitalization Process in Indonesia’s Micro and Small Enterprises

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The digital transformation process in micro and small enterprises (MSEs) in Indonesia is still a black box, and existing findings regarding digitalization in this business group are still very limited and fragmented. Considering the above background and the important contribution that MSEs can make to the economy and employment opportunities, as well as poverty alleviation in Indonesia, this paper aims to examine the current progress in the transition process from analog/conventional technology to digital technology (DT) in Indonesian MSEs based on the latest secondary data from the Central Statistics Agency (BPS), and primary data collected from online surveys. The finding suggests that although there has been progress in recent years, as demonstrated by the increasing number of MSEs using the internet, Indonesian MSEs still lag in the adoption of digital technology.

The Importance of Digital Technology and Clustering for Innovation in MSEs. Evidence from Secondary Data in Indonesia

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This paper explores the relationship between innovation and these two determinants in micro and small enterprises (MSEs) in the manufacturing industry in Indonesia, using secondary data. The key question in this research: is there evidence of the importance of DT and clustering for innovation capability in MSEs in Indonesia? The paper analyzes secondary data from Indonesia’s National Agency of Statistics and reviews key literature on innovation and digitalization in MSEs, and industrial cluster development in Indonesia. It is found that the number of industrial clusters of micro-, small-, and medium-sized enterprises (MSMEs) is concentrated on the island of Java, where more than 50% of the population is located, and is the most advanced region in economic development and industrialization in Indonesia. The majority of MSME clusters are in the food industry and woodworking industries. Only a very few of MSEs in the manufacturing industry use the Internet and do innovation. The type of innovation mostly is product innovation. Both relationships between MSEs doing innovation and MSEs using the internet and the total number of clusters are positive. But, statistically, only the relationship between the number of MSEs doing innovation and use of the internet is significant.

The Importance of MSMEs for Poverty Alleviation: A Story from Indonesia

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Objective: This study examines poverty in Indonesia from an economic approach and discusses the importance of micro, small, and medium enterprises (MSMEs). It focused on the impact of these enterprises on poverty in the country.

Methodology: The analysis incorporated an autoregressive model wherein total workers in MSMEs and economic growth rate as explanatory variables. Annual time series data for the period of 2007-2019 has been used. The study also reviews the earlier empirical studies on the relationship between the growth of MSMEs and poverty alleviation in many other countries/regions. It represents the descriptive analysis of the explanatory variables and trends in poverty and MSMEs’ workforce. The poverty-reducing impact of the increase in MSMEs’ workers has been examined.

Findings: The result is significant which implies that MSMEs can play a very important role in poverty alleviation in Indonesia. The results of the study imply that a strong MSME base is required for the development of the economy and poverty alleviation in the country.

Noverlty: There are many studies regarding MSMEs in Indonesia. However, empirical research regarding the impact of the growth of employment opportunities in MSMEs on poverty levels in Indonesia is still very rare. Therefore, this research fills this gap and at the same time stimulates further research.

Startup Company Strategy to be Sustainable through Financial Services Product: Mitra Bukalapak Study Case

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Mitra Bukalapak is a B2B platform that digitalises 13.1 million Warung or Kiosks to be able to sell physical, virtual, and financial products. Today, this company is still having a negative contribution margin. Research has been conducted and shows that non-T1 cities are having the highest Mitra Bukalapak agent growth. This due to the unbanked people are demanding to get a certain service. A questionnaire has been sent to Mitra Bukalapak’s agent and an in-depth interview with internal stakeholders has been done to collect the data. The analysis of the data is conducted through qualitative and quantitative analysis and found 3 potential business strategies for the company. VRIO framework is used to identify Mitra Bukalapak’s competitive advantage internally. External analysis is done through STP marketing strategy and 7P marketing mix analysis. As the result, developing a new product portfolio can be one option. Tapping into a new market and concentrating on the high-growth market in T2 and T3 cities can be another. Also boosting revenue from existing customers by giving a higher charged fee can increase the take rate. This study aims to propose a strategy for Mitra Bukalapak to get a positive contribution margin specifically through its financial services product.