Articles

A Study of The Consumer Profile of Fresh Chicken B2B in Jakarta Province (Case study of Processed Noodle Restaurants)

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: The study aims to comprehensively investigate the consumer profile of fresh chicken in Jakarta, with a special focus on processed noodle restaurants, especially ramen and bakmi restaurants as the main customers in business-to-business (B2B) transactions. This research is expected to serve as a basis for further analysis on how supply companies, especially the fresh chicken industry, can explore consumer preferences, purchasing behavior, motivational factors, and challenges faced in obtaining and using fresh chicken, especially in the DKI Jakarta province. The research was conducted using a survey method with a sampling technique using purposive purposive sampling with predetermined criteria of noodle processed restaurant managers. Farmers who were used as respondents amounted to 100 respondents. The analysis method used is descriptive with mode measurement or the most frequently occurring value. The results showed that the managers of processed noodle restaurants in Jakarta province are mostly in the age group of 26-35 years with 61% (61 people), 64% (64 people) have a Bachelor’s degree. Most respondents have more than 3 years of work experience, namely 52% (52 people). The majority of the location distribution of processed noodle restaurants in DKI Jakarta province is in the city of South Jakarta (34%) and the majority of restaurants have an average number of workers between 10-20 people per outlet (83%), while 79% of restaurants have chicken meat needs between 10-20 kg.

A Study of Farmer Profiles under Climate Change Conditions in Sumenep District Indonesia

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The purpose of the study was to determine the profile of beef cattle farmers in Sumenep District and to determine the economic activities of beef cattle farming in Sumenep District before and during climate change which includes the ease of selling beef cattle, selling prices, and business profits. The research was conducted using a survey method with sampling techniques using purposive sampling with the criteria of farmers who have been doing beef cattle farming for at least two years with active livestock groups and have a minimum of two years of farming experience. Farmers who were used as respondents amounted to 150 respondents. The analysis used is descriptive with mode measurement or the most frequently occurring value. The results showed that beef cattle farmers in Sumenep district mostly have three beef cattle on their farms (65% or 97 people). Most respondents were between 15 and 64 years old (83%), had primary school education (36%) and had the most farming experience in the 20 to 30 years age range (42%). A total of 35% of respondents had three family members. Before climate change, farmers found it easy to sell their products, the selling price was good and it was easy to make a profit. Whereas during climate change, farmers found it difficult to sell their products, selling prices were lower and it was difficult to make a profit.