Articles

Analysis and Development of Clarity Project Marketing Strategy XYZ Insurance

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XYZ Insurance, a new entrant in the Indonesian insurance sector, aims to differentiate itself through a customer-centric approach with its “Clarity Project.” This initiative seeks to simplify insurance communication and enhance customer comprehension, addressing common industry challenges. However, the project’s effectiveness varies across sales channels. This research investigates the implementation and optimal marketing strategy for the Clarity Project through internal and external environmental analysis, SWOT analysis, and qualitative interviews with customers and management. The findings underscore the need for tailored marketing strategies for each sales channel, continuous customer research, and data-driven decision-making to optimize the project’s impact and drive sustainable growth. The study’s insights are relevant not only to XYZ Insurance but also to the broader insurance industry, emphasizing the importance of clear communication, customer focus, and appropriate marketing strategies for success in a competitive market.

Implementation of Machinery Breakdown Insurance at PT Semen Indonesia

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This research relating to insurance for operational machines at PT Semen Indonesia raises problems, namely: What is the object of implementing Machinery Breakdown Insurance in practice at PT. Semen Indonesia, and how to settle claims contained in insurance at PT. Indonesian Cement. The research results stated that, In this case the object insured by PT. Semen Indonesia to PT. Jasindo is all damage and/or that is sudden and unexpected and is not excluded in the policy or the machines insured. Compensation guarantee in Machinery Breakdown Insurance between PT. Semen Indonesia with PT. Jasindo if a loss occurs, what PT Jasindo will pay to PT Semen Indonesia is based on the damage.In the event of an insurance claim for machine damage, PT Semen Indonesia must immediately notify PT Jasindo about the loss/damage within 7 (seven) calendar days and must assist PT Jasindo in conducting a survey to calculate the compensation that will be given. PT Jasindo’s responsibility is to compensate for losses due to the asset’s condition becoming its original condition, without taking into account profit or loss. In this case, PT Jasindo is responsible within 3 x 24 hours and beyond that time PT Jasindo is no longer responsible. If there is a dispute regarding Machine Damage Insurance between PT Semen Indonesia and PT Jasindo in terms of claims, then PT Semen Indonesia and PT Jasindo agree to take legal action, namely through arbitration or through the local District Court.