Articles

Designing Social Media Marketing Strategies Targeting Generation Z for Subsidized Housing in Indonesia (A Case Study of Pt. Graha Putra Asido)

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PT. Graha Putra Asido, a housing company in Pematangsiantar, focuses on subsidized housing but lacks a targeted marketing strategy, with only 22.22% of their buyers being Generation Z despite this group dominating Indonesia’s subsidized housing program. To avoid market loss and capitalize on Gen Z’s significant social media usage, this research is done, aiming to propose appropriate marketing strategies tailored to Generation Z preferences and behaviors to enhance PT. Graha Putra Asido’s market reach and engagement, using the P.O.S.T method and a touch on P.O.E.M Strategies. Through a mixed-method approach, including a market survey and key informant interviews, the study explores Gen Z’s social media patterns, preferences, and the company’s current marketing strategies. The research concludes with a comprehensive plan, including a Gantt chart, to achieve three main objectives by implementing targeted social media strategies, such as optimized posting schedules, platform-focused content, engaging visuals, influencer partnerships, and interesting campaigns tailored to Generation Z preferences.

Effectiveness of the Combination of Infrared Radiation (IRR) and Transcutaneous Electrical Nerve Stimulation (TENS) Interventions on the Functional Ability of Low Back Pain Farmers: A Quasi Experimental Study

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Low back pain (LBP) is an acute or chronic pain that can be felt in the waist area or in the lumbosacral area. One way to deal with LBP complaints is to use infrared radiation (IRR) and transcutaneous electrical nerve stimulation (TENS). This study aims to analyze the effectiveness of the combination of IRR and TENS on the functional abilities of farmers with LBP. The quasi-experimental study was conducted on 84 respondents (intervention group n=42, control group n =42) who were purposefully recruited from March to April 2024. Variable measurement is done using the back pain functional scale questionnaire (BPFS). Paired T Test and Independent T test are used for data analysis. The results of the study showed that although both groups had an influence on the functional abilities of LBP farmers (p<0,001), in the intervention group it was shown to improve the functional abilities scores of farmers with lBP compared to the control group (15.64 vs 13.29). It is recommended to farmers to carry out IRR and TENS therapeutic measures according to the functional scale of LBP, and it is also advised to healthcare professionals at the public health center to be able to establish cooperation with the parties concerned to organize the treatment program of LBP on farmers using the combination of IRR and TENS.

Nickel Price Projection Using Multivariate Regression Method and Investment Feasibility Analysis of Nickel Mining in Indonesia with Sensitivity Analysis and Monte Carlo

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Nickel is one of the metals commonly used in various industries. Indonesia is one of the countries that has the largest nickel reserves in the world. Nickel prices will be formed through an equilibrium mechanism between production supply and nickel demand. This study will analyse the relationship between nickel price formation, supply, and demand. Nickel prices will also affect the feasibility of nickel mining investment in Indonesia. The data used in this study consists of market data derived from historical reports of the last 5 – 12 years (2010 – 2022) and mining plan assumptions derived from benchmarks with similar industries. The methods used in this analysis are multivariate regression, discounted cash flow, sensitivity analysis, and Monte Carlo simulation. The results of the analysis that have been carried out show the relationship between nickel supply and demand with prices, with estimated nickel price projection ranging from $16,750 / Ton – to $18,927 / Ton. The factors that most influence the feasibility of mining investment are nickel price, sales realization, water content, contractor costs, and fuel costs. The risk of nickel mining investment in Indonesia based on Monte Carlo simulations is estimated at around 11.36%. This shows that nickel mining investment in Indonesia is still very attractive.

Understanding Factors That Affect Social Media Advertisement Adoption for Small Medium Enterprises in Indonesia the Case of Facebook Advertisement

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Advancement of technology in the field of marketing has been one significant factor in assisting Small Medium Enterprises (SMEs) to increase their competitiveness. Meta, as a technological company, provide Facebook advertisement as a mean of digital social media advertising. One of the challenges that Meta faced is to attract more Facebook ads adoption especially in the Small Medium Enterprise sector. This research objective is to understand the factors that affect social media advertisement adoption, in this case Facebook advertisement, for small medium enterprises in Indonesia. There are eight variables that are believed to influence customer intention to adopt Facebook advertisement which are performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, price value, perceived technology security and self-efficacy.

The main data was collected by an online survey and 350 SMEs participated in it. The respondents are SMEs that operate in Indonesia and either have not use Facebook advertisement service or do not use the service anymore. The sample was gathered using non-probability convenience sampling and the data was analysed using structural equation model technique. The research found that Self-efficacy is the highest influencing variable that are statistically significant to influence SMEs intention to adopt Facebook advertisement. Effort expectancy and social influence are found to be statistically significant to influence SMEs intention to adopt Facebook advertisement. Hedonic motivation and price value factor are found to be statistically significant to influence intention to adopt Facebook ads for SMEs that have use the service but choose not to use it anymore. In the contrary, the factor of performance expectancy, facilitating condition and perceived technology security are found to be not statistically significant to influence intention to adopt Facebook ads among Indonesia SMEs.

The research suggests Meta to prioritize an effort to increase SMEs self-efficacy in using Facebook advertisement by giving free training and certification. Other suggestions are to partner with relevant key opinion leaders (KOL)/communities, creating engagement with SMEs through events and giving monetary incentives such as discount coupons. For future research, researcher suggest different/smaller respondent demography and/or different social media advertising platform. Research with respondent that are actively using Facebook advertising service could also give additional insight to the study.

Assessing an Indonesian Credit Union’s Internal Control Using COSO ERM Framework: A Case Study at Credit Union Kridha Rahardja

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COSO ERM framework has been widely used for assessing the quality of internal control in many forprofit companies. However, there is still limited application of COSO ERM Framework for non-profit organizations and social enterprises with dual objectives like credit unions. This research evaluates how effective and comprehensive the implementation of internal controls is within a Credit Union in Indonesia, a member-based social enterprise offering financial services to middle-low-income groups. This is a collaborative case study of the researcher and the practitioners of the credit union. Participants shared their perspectives through questionnaire feedback, interviews, and focus group discussions, to examine the control activities within the organization and identify risks that may impact the organization’s goals. The findings suggest a critical demand for forming an operational manual with detailed structures and policies. Furthermore, the sense of loyalty is the key to enhancing members’ participation in various activities within the organization.

Analysis of Electric Vehicle Purchase Intentions in Indonesia Using the Extension C-TAM-TPB Model

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The success of electric vehicles is influenced by how they are accepted and adopted by society. Identifying driving factors can help stakeholders take appropriate steps to drive Electric Vehicle Purchase Intentions. This study examined the driving variables of EV Purchase Intention using the C-TAM-TPB model approach and six extension variables in an emerging market context. This research is quantitative research. Data were collected from a questionnaire distributed to 385 people using a purposive sampling technique. PLS is used in the data analysis technique. Based on the research results, Perceived Usefulness and Perceived Ease of Use significantly and positively affects Attitudes Toward EV. Furthermore, Attitude Toward EVs, Price Value, and Cognitive Status significantly and positively affect EV Purchase Intention. Meanwhile, the Infrastructure Barrier significantly and negatively affect EV Purchase Intention. Meanwhile, Incentive Policy Perception, Functional Value, and Perceived Risk have no significant effect on EV Purchase Intention.

Factors Influencing the Participation of Mothers with Toddlers Aged 2-12 Months in the Pneumococcal Conjugate Vaccine Program in Metro, Lampung, Indonesia

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Pneumonia (pneumonitis) is an infectious disease that often attacks children under five. One way to prevent and control pneumonia cases is through the Pneumococcal Conjugate Vaccine (PCV) immunization program targeting toddlers aged two months to 12 months. However, the achievement of Universal Child Immunization (UCI) in Metro Lampung, Indonesia, is below the target. This research aims to determine the factors that influence the participation of mothers of toddlers aged 2-12 months in the PCV immunization program. This cross-sectional study was conducted on 208 patients with mothers of toddlers aged 2-12 months in the PCV immunization program in Metro Lampung, Indonesia, from July to October 2023. Variable measurements were carried out using a questionnaire. The chi-square test and logistic regression were used for data analysis. The research results show that factors that have a significant influence on the participation of mothers of toddlers aged 2-12 months in the PCV program are knowledge (OR= 7.32; 95% CI= 3.38-18.85), family support OR=6, 71; 95% CI=3.09-14.57) and exposure to information media (OR=4.28; 95% CI=1.94-9.42). Mothers with toddlers aged 2-12 months should participate in the PCV program to prevent pneumonia in children.

Factors Related To the Incidence of Pulmonary TB in Rural Communities in South Lampung, Indonesia: A Case-Control Study

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Indonesia is ranked second in the world with the highest number of TB cases after India. The trend in the case detection rate of tuberculosis cases for all types per 100,000 population in Lampung Province, Indonesia, during 2016-2020 tends to increase. This research aims to analyze factors related to the incidence of pulmonary TB. This case-control study with a sample of 58 respondents (29 in the case group and 29 in the control group) was conducted in the work area of one of the public health centers in South Lampung Regency, starting September-October 2023, using purposive sampling. The research instrument consists of a questionnaire sheet. Data analysis used Chi-square and logistic regression tests. The results of the study showed that the factors associated with the incidence of pulmonary TB in this study area were age (OR= 3.90; 95% CI = 2.28-6.65), nutritional status (OR= 3.72; 95% CI = 1, 23-11, 16), economic status (OR= 4, 22; 95% CI = 1, 40-12, 65), home hygiene (OR= 6, 89; 95% CI = 2, 17- 21.80), smoking habits (OR: 4.71, 95% CI = 1.48-15.03), and the history of pulmonary TB in the immediate family (OR: 3.57, 95% CI = 1.12-11 .37). The dominant factors associated with the incidence of pulmonary TB in this area are economic status (OR= 34.31; 95% CI= 1.56-753.26) and history of pulmonary TB in the immediate family (OR= 37.67; 95% CI = 1.75-809.26). It is necessary to provide education on risk factors for the incidence of tuberculosis, especially about reducing close contact between TB patients and family members, for example, by wearing masks and not throwing away TB patient waste.

Islamic Moderate Values in Teaching Classic Islamic Books at Modern Islamic Boarding Schools in Indonesia

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This study discusses Islamic moderation in learning classic Islamic books at modern Islamic boarding schools in Indonesia. This study aimed to examine the application of Islamic moderation in learning classics and the supporting factors for the successful application of religious moderation in learning classics at the Islamic Boarding School of Modern al-IstiqamahNgatabaru Indonesia. This study used qualitative methods, and data collection techniques were carried out through direct observation, in-depth interviews, and written document analysis. The results of this study indicate that there are three indicators in the application of Islamic moderation in learning the ‘yellow book,’ namely the application of moderation in the learning process, the application of moderation in the form of understanding, and the application of moderation in the form of practice in worship. The supporting factors for Islamic moderation in learning the ‘yellow book’ are, Islamic boarding schools are not tied to one school of thought, ustad provides the broadest possible understanding to students, ustad does not indoctrinate students to follow one school of thought, ustad is not allowed to justify one school and blames on the other hand, students are free to choose the schools they believe in strongly. While the inhibiting factors are the limited practice of santri worship, senior santri are not allowed to influence junior santri, and learning the ‘yellow book’ is still limited. The implications of Islamic moderation in understanding the ‘yellow book’ at the Modern al-IstiqamahNgatabaru Islamic Boarding School are elastic and flexible, tolerant, not categorized, and not confused in making choices. Many alums are in different Islamic mass organizations, and alums join student organizations that are diverse, and active in religious activities in the community.

Implementation of Islamic Education Values in Notary Families in Palu City Indonesia

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This study discusses the Implementation of the values of Islamic Education in the Palu City Notary family. This study used is a qualitative method with data gathering using field observational, in-depth interviews, and written material analysis. The data was then analyzed using inductive, dedicated and comparative analysis. The results of the study revealed that the Muslim Notary families in Palu City understands and implements of Islamic education values. Muslim notary families apply and practice the values of Islamic education include the values of Aqidah and Morals. Islamic values are implemented in their professional life and in their families. The result of Islamic education and values implementation are reflected in feeling of fear to Allah which means to have feelings in the heart of Allah.  The person who fears Allah the most is the person who knows and realizes himself the most.  Continuous training is needed to increase listening to religious advice originating from the Al-Qur’an and Hadith. Hoping to Allah that all the good deeds that we are about to do will receive the pleasure of Allah and be accepted as a pious child and Allah will forgive sins.  By hoping in Allah, humans are required to try to increase their faith and increase good deeds both to Allah and fellow human beings. 6). Praying too much for forgiveness so that the sins that have already been done will receive forgiveness from Allah SWT.